How we did Lifehacker in 2022

Miscellaneous / by admin / April 05, 2023

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Projects, articles and achievements that we are proud of.

Oksana Zapevalova

Chief editor of Lifehacker.

For the media, surviving in 2022 is already a success. It was not easy to cope with external circumstances, but we are still here and writing for you, which means that everything worked out. A lot has been done over the year: we increased the audience, launched new editorial projects and podcasts, and conducted research. But our main goal was to remain useful to you, our readers, to support and provide answers to questions that are of concern right now (and there were a lot of them!). How successful it is is up to you. In the meantime, we will tell you what materials, projects and events this year will be remembered for us.

Celebrated the 15th birthday of Lifehacker

Image: Lifehacker

On February 11, 2022, Lifehacker turned 15 years old. It started in 2007 as a small technology blog. And now it is a media that is read by more than 25 million users every month. Every day we work so that you can find the answer to your question, learn something new, or just pass the time with an interesting text.

instagram viewer

Updated the design of author and user profiles

Image: Ground Picture / Shutterstock / Lifehacker

We did itto make it easier for readers. It is now easy for users to view notifications on their profile, as well as all the comments they have ever left. If you like the work of a particular author, you can click on his name in the article and go to the list of all his texts.

Sergei Chigodaikin

Senior Product Manager.

This year we experimented and came up with a lot of new things that should appear on Lifehacker in the near future. Already updated user profiles. We have integrated smart content recommendation systems - you can see them at the bottom of each article. We make sections of our site even more accessible to readers. And in 2023 you will find more interesting things!

Developed our podcasts

Image: Lifehacker

This year we continued to release "Lifehacker Podcast" for those who like to listen to articles rather than read, and "life hack”, where we talk about the useful as briefly as possible. And there was also something new.

Listen, it's easy

Seasons: 1, 2.

There are many incomprehensible things that everyone around is talking about. But if you ask the search engines about them, it becomes even less clear what these phenomena are and why they exist. The presenters of the new podcast correct this imperfection and simply, with examples, talk about interesting and important things from our lives. It's already two seasons out, so if you're not familiar with Listen, It's Easy, catch up.

Listen →

There is time

IN section of the same name Lifehacker collected a huge number of recipes. And now, while you cook, you can listen to an interesting podcast about food. Show host Mikhail Volnykh invites chefs, culinary school teachers, restaurant owners, and food bloggers to discuss food myths and facts, life hacks, and the secrets of the perfect meal.

Listen →

caretaker

Seasons: 3, 4.

A movie podcast is like a good series: every next season is even more interesting. In the third film critic Alexei Khromov and his co-host Mikhail Volnykh discussed film franchises. And in the fourth, they talked about famous TV shows, and also invited experts to visit.

Listen →

I'll tell you

This is an intellectual show in which the participants answer questions about everything in the world. Lifehacker employees and friends of the publication are fighting. Listening to this podcast is fun and useful: you can learn a lot of new things.

Listen →

Look who's Talking

Season: 2.

Lifehacker's conversational podcast is back. And his new season is dedicated to self-care and attention to your condition. Presenters Mikhail Volnykh and Daria Bakina, together with psychologist Lena Kotova, figure out how to act in difficult situations and how to hold the cuckoo so that it does not fly far. If you have a question or would like to share a story with the podcast members, please contact us. telegram bot.

Listen →

Kirill Krasnov

Head of Podcast Department.

We experimented a lot to understand what is interesting to our audience and how to increase it. Therefore, in the new year, we plan to focus on what our listeners love the most. These are narrative podcasts, phrasebooks, maybe even a mixture of one with the other. We try to listen not only to what format the audience likes, but also to what topics they are currently interested in.

The main thing we want to keep is the quality of our content, that is, great sound, accessible and interesting presentation of the material. I think that we will have something to surprise and please the audience in 2023.

Launched new projects

Image: Lifehacker

I believe - I do not believe

The human body is full of mysteries. Usually we are very interested in how the brain works, how hormones control behavior. But the digestive system gets little attention, although it is full of surprises. We came up with a game "Believe it or not" so that you can understand how well you understand digestion and learn new facts.

Play →

Training programs for those who want a slim body and strong muscles

We have collected on one page the best workouts for different goals and levels of training. The technique of many exercises is demonstrated in the video. There are options for both home and gym use.

Do →

How to get your body in shape: 4 components of an excellent result

Any weight and shape is fine as long as you feel good and like yourself. If a few extra pounds separate you from comfort, our special project will help get rid of them. We do not offer a magic pill, but we talk about effective and harmless ways to lose weight, confirmed by science.

Slim →

Pregnancy Calendar

During pregnancy, a child is formed from the union of the egg and sperm, and the woman's body changes greatly. It looks like magic, but the process is fully understood by science. In our calendar, you can find out in detail what happens to the expectant mother in each week of pregnancy and what to take with you to the hospital.

Longread was written by doctor Yulia Shevchenko, and expert comments were given by obstetrician-gynecologist and author of books on women's health Elena Berezovskaya.

Explore →

Thoughts in space

This is a digital board on which you can place all your desires. And then decide for yourself what to do with it: keep it carefully or send it to friends so that they can help fulfill your dreams.

Make a wish →

Wrote many interesting and useful texts

Image: Lifehacker

Boiled Frog Syndrome: How to learn to notice that life is going to hell before it's too late

When a person finds himself in unbearable conditions and at the same time does absolutely nothing, questions arise. Doesn't he notice what's going on? He probably just likes everything, otherwise he would have done something a long time ago.

From the inside, the situation usually looks different. A person really can not pay attention to changes for the worse, and then he no longer has the strength to get out of this hole. We found out why this happens and what the frogs have to do with it.

Read →

How to lower blood sugar

Keeping sugar in the established norm is important for everyone. Otherwise, it may lead to health problems. The author of Lifehacker and doctor Polina Zharikova tells how to change your lifestyle and what else can help.

Read →

42 Russian brands worth paying attention to

Because of the sanctions, many familiar goods have become unavailable. Our author Anton Martynov made a selection of domestic companies that produce clothes, shoes, household appliances, food and cosmetics.

Read →

Is it possible to boil water several times

Iya Zorina found the answer to this question in scientific sources. (Yes, this has been researched!)

Read →

8 Scientific Myths You Believe in Nothing

Dmitry Sazhko deals with popular misconceptions that many of us remember from childhood.

Read →

“Human intelligence depends on genes”: interview with science journalist Asya Kazantseva

Lera Babitskaya talked to one of the most famous science popularizers in Russia. Asya Kazantseva told how to study correctly and whether it is possible to train the brain.

Read →

Launched a new telegram channel "Bed rest"

Image: Lifehacker

This is a channel about sex, relationships and everything connected with it. Here you will find answers to important sexual health questions, specific techniques, and tips to help you maintain a healthy relationship.

Subscribe →

More channels👀

10 Telegram channels of Lifehacker about everything in the world

Helped advertisers solve business problems

Image: Lifehacker

2022 has been a challenging year for everyone, including Lifehacker's commercial team. Many partners have left the Russian market, advertising laws have become tougher, and the information field has noticeably changed. But, despite all the difficulties, we did not give up. This year, we've been experimenting a lot with themes and formats to find options that will bring maximum value to readers and help advertisers achieve their goals. And now, looking back, we can safely say that we succeeded.

A look into the future

This game takes you to the distant future. The user finds himself on the streets of a metropolis, on board a spaceship or in a mysterious cyber forest. In each location you need to find hidden objects with the help of technological lenses. Together with Bausch + Lomb, we managed to create a project that completely immerses you in a fantasy world and allows you to forget about reality for a few minutes. Try it - you'll love it!

Play →

By chance: how scientific discoveries happened that no one planned

Scientific discoveries are changing the familiar world. Now it is difficult to imagine how people lived without antibiotics, pasteurization or electricity, although the path to their appearance was long and difficult. But some important discoveries happened by accident, when scientists were doing very different things. For example, microwave ovens appeared as a by-product of military radar tests, and impenetrable glass in general is the result of an awkward movement of the researcher. We have collected even more interesting facts about the scientific world in the project for Rosatom - read it for yourself and show it to the children.

Read →

How to furnish a house and not spend too much

Making repairs and not going crazy is not an easy task. To help readers solve it, we, together with Leroy Merlin, came up with a large-scale special project. He combined videos from bloggers specializing in construction and repair, articles with useful tips and great deals from Leroy Merlin. It was possible to consolidate the acquired knowledge and win prizes in a quiz conducted by a chatbot. If you are planning a large-scale renovation of your home in the new year, be sure to study our special project - you can save your energy, time and money.

Read →

Anna Krachek

Head of Special Projects Department.

Every time when it's time to sum up the year, I briefly fall into confusion. It is very difficult to choose just a few projects, because absolutely every material has invested a lot of effort, time and love - to the client and to the reader. But if we talk about my personal top, then I highly recommend game, in which you need to stroke the cat - firstly, you can stick in it for a long time, and secondly, there is a cat! I also really like our guide how to send SMS correctly. The topic may not seem the most exciting, but inside is a storehouse of information that will be useful to all entrepreneurs - from the heads of large firms to manicure masters. And if you do not know what to cook for the New Year, I recommend this material - it contains dozens of recipes for every taste.

Researched the advertising market

Image: Lifehacker

In 2022, Lifehacker conducted a study of the native advertising market for the fifth time. It helps to understand what is happening in this area, which industries and categories of advertisers are using this format more actively.

Read →

Masha Pchyolkina

Lifehacker Development Director.

Lifehacker has been conducting a study of native advertising since 2018. Today, thanks to the collected data, we can trace how the market has changed over the past five years, as well as in in which segments it grew or fell and how it reacted to the crises that we had to endure over the past time.

From year to year we try to make research more useful. For example, in 2021 they included media accounts on social networks, in 2022 they expanded the number of platforms analyzed. We are constantly working on the studied parameters and sampling - everything so that the industry receives objective information and develops. Based on the data obtained, we collect beautiful and understandable infographics, which we publish in a large analytical article. Read it if you want to know how the media is really doing in this challenging year.

Also at the end of 2021, we thought it would be great to explore podcast advertising as well. And in 2022, they conducted a large two-part study in this area too.

Read the first study →
Read the second study →

Masha Pchyolkina

As producers, we were interested to learn about the audience listening to podcasts and their attitudes towards advertising. At the same time, we studied what commercial integrations look like, where they are located, how long they last, and in the final surveyed brands to understand what they expect from this ad format and why they choose it his. The results are interesting! If you produce podcasts or plan to place ads in them, you will find a lot of useful insights in these materials.

We don't plan to stop

Alexey Ponomar

Lifehacker Publisher.

We will remember this year forever. I want to thank the readers who continue to believe in us, clients and partners for new challenges and opportunities and, of course, the team that coped with all adversity 12 points out of 10. Lifehacker remains a big and important publication in its industry, but our main mission is to make the life of our audience better and more interesting. What are we going to do next.