How to create a blog in social networks and make money on it: detailed instructions

How to make a personal page a blog

1. Choose a theme

If today you write seriously about cars, tomorrow you write fun about fashion, and the day after tomorrow you write dryly about fresh gadgets, it can be difficult to collect subscribers. In a blog, the personal experience of the author and his expertise in a particular issue are valuable. To choose what to talk about, focus on your interests and professional skills. And also look at the number of subscribers, likes and comments of bloggers who write on a similar topic. So you can understand whether such information resonates with readers.

2. Define the target audience

Think about who will be interested in your blog. Make an approximate portrait of subscribers: what gender, age, wealth, what they are fond of and where they live. This will make it easier to choose topics for posts and help you find a catchy feed. A clear idea of ​​the target audience is also useful for blog promotion. So you will understand which hashtags to put and which authors to buy ads from.

3. Interact with subscribers

Respond to comments, ask readers questions - use all possible ways to make the audience active. This will have a positive impact on the loyalty of subscribers and help create a feeling of friendly relations between you and the readers.

The activity of the page is monitored by the social network itself. “Live” blogs are more likely to get into the recommendations - this provides recognition and contributes to the natural growth of subscribers. Advertisers also appreciate authors with active pages - it is profitable to cooperate with them.

4. Create unique content

You don’t have to come up with new formats, it’s much more important to be special in presenting topics and filling posts. Copying other people's ideas and thoughts is a bad strategy for development. Firstly, it can damage your blog's rankings in search engines. They really appreciate uniqueness - it will be hard to promote a page through reposts.

Secondly, there is a possibility of getting a claim for copyright infringement. Legislating the term "user-generated content" are discussing, but photos and videos in the list of copyright objects are already present. Yes, and texts in social networks can be protected if the author about it took care. When you really like someone's content, look at the terms of the license or ask the blogger directly if they can be quoted with the original source.

How to make money blogging

1. Get the right amount of followers

Some social networks start to automatically monetize a page when it has a certain number of followers. And it is not always measured in thousands, sometimes even 100 readers are enough.

Advertising, for example, from other bloggers with similar topics, will help to draw attention to your page faster. But cheating is not the best idea. Bots or people who accidentally ended up in subscribers will not like and comment on publications. Statistics will drop, and this may repel potential advertisers. In addition, some blogging platforms take into account user engagement when monetizing content.

2. Set up a donation system

Then loyal subscribers, if they wish, will be able to send you money in gratitude for the posts. Sometimes such a system is built into the social network itself, and if not, use third-party platforms. It is enough to register and copy the link to your profile in the donation service, and then add it to the blog description and publish it regularly in posts.

3. Collaborate with advertisers

Often companies prefer micro-influencers to millionaire bloggers. Therefore, proposals for cooperation can come even if you have only a couple of thousand subscribers. Countsthat small pages have a more loyal audience: there are fewer ads, and the author seems closer, which means that it is easier to trust his recommendations.

It is important to ensure that the advertised product matches the theme of the blog. Otherwise, readers will not only be surprised, but also think about the honesty of the author, and his credibility will be shaken. Still need to comply with the requirements of the law. For example, in affiliate posts necessary add the label "advertising" and the mention of the advertiser.

4. Connect advertising account

It will be easier to promote and monetize content with it. Through the account it is convenient to launch targeted advertising, interact with advertisers and accumulate post statistics. Based on the data collected by the system, a blogger can build a development strategy, respond in time to the growth or outflow of subscribers, and transform content for the target audience.