7 Common Sales Myths and Debunking Them

Myth 1. Sales are irrelevant collections and unnecessary goods

It often seems that only goods from last year's collections get to the stock - something that no one was interested in. But despite this, we still start chasing things that may not be needed. Favorable prices, attractive discounts make you look at these products in a different way and encourage you to buy.

In fact, at major sales, you can even find best-selling brands. Sellers can have many reasons to sell them at a bargain price, such as increasing revenue or building a loyal audience. And it’s not necessary to make impulsive purchases at sales: you can limit yourself in advance in the budget, act clearly according to the list of goods and buy only the things you really need. During sales such as "bachelor's day" (or 11.11) and "black Friday", for example, you can buy New Year's gifts for all friends and relatives. In this way, you will be able to save both money and time: in December, you will only have to pack gifts, and you won’t have to stand in long lines.

Myth 2. Singles Day (or sale 11.11) and Black Friday are just a marketing ploy

This is only partly a myth. Indeed, there are dishonest sellers who increase the price shortly before the start of the promotion or simply draw the old value, taking a random number from their heads. The goal here is to increase demand by creating a sense of pleasant savings. Often this manipulation technique is used during major sales like 11.11 or Black Friday, when customers go to stores specifically for the benefit. But this does not always happen. Really good deals exist, and it's easy to find them. In order not to be deceived, you can make a shopping list in advance, for example, a week before Black Friday, and check how much the goods cost. And when the promotion starts, compare prices and see the benefits.

Myth 3. Sale 11.11 and Black Friday are the same thing

These are two different promotions. Although both take place in November, their appearance stories are different. "Black Friday" was invented in the USA in the middle of the 20th century - however, at first there was no talk of discounts. On Friday after Thanksgiving, Americans traditionally went to big cities to relax and go shopping. This at times added work to the police. The crazy weekend officers in Philadelphia were especially disliked - they and nicknamed This day is Black Friday. The term gained popularity throughout the country and a positive image in the late 80s: the sellers decided to rewrite the legend and offered a version with red-black accounting reports. In the USA since the beginning of the 20th century used red ink for losses and black ink for gains. Traditionally, during the holidays, the revenue of stores increased, the records were painted in black. Hence the supposed name.

Sale 11.11 appeared in China. November 11 is an unofficial holiday singles day: it was invented by students in 1993. "1" symbolizes a loner, and "11" - two loners who have found each other. It was decided in 2009 to turn November 11 into a day of profitable shopping in order to please young and free citizens. Now both "bachelor's day" and "black Friday" have turned into global promotions, in which millions of buyers and sellers from different countries participate.

Myth 4. To have time to buy something on the stock, you need to set an alarm

11/11 and Black Friday sales campaigns that highlight that stocks are limited can create a sense of scarcity. It seems that in order to have time to buy something cool, you need to set an alarm and constantly update the page - to be among the first buyers. This opinion can be strengthened by timers installed on the store pages.

It's not worth worrying. Timers can measure both the time remaining until the end of the sale, and the balance of a particular product. But usually ended positions are replaced with similar ones. To do without any fuss, you can place an order at the beginning of the promotion, after adding the necessary products to the basket or by ticking the “Favorites” checkbox. And in order not to delve into a huge assortment of a wide variety of goods, for example, on the marketplace, you can simply go to a special section in which sellers have collected the most advantageous sale offers.

Myth 5. During sales, discounts and bonuses are not cumulative.

Savings is nice, double savings is doubly nice. Sometimes you don’t have to dream about this at sales: the discount, whatever it may be, cannot be increased either with a customer card or promotional codes, for example, for the first order.

But this is not always the case. Write-off of bonuses and promotional codes can also work during sales - it is better to clarify this possibility and not refuse it in advance. You can also increase your profit with the help of cashback services and cashback cards.

Myth 6. Discounts on 11.11 and on Black Friday last one day

The names seem to speak for themselves. But no. Stores start “preparing” for promotions in advance, offering smaller discounts or announcing bonuses – it’s real to save even a week before the start. And the sales themselves with full discounts and maximum benefits are held by stores within a few days.

Bonuses continue after key dates with additional discounts and promo codes. For example, Black Friday is followed by Cyber ​​Monday. Therefore, it is almost impossible to miss the profit during shopping in November.

Myth 7. Large sales are beneficial only to stores

This is useful for both sites, sellers and buyers. The former receive a greater flow of visitors, the latter receive a sharp increase in turnover, and the third profitably buy what they needed.

But other participants in the process also have an additional plus of sales on the "bachelor's day" and "black Friday". For example, warehouse employees, logisticians, couriers - everyone who works to ensure that orders reach the addressees on time. Due to the increase in the volume of work, their salary coefficient increases, and bonuses appear. Plus, during the high season, the sites are strengthened and open new temporary positions that allow people who are looking for open vacancies to earn money.