Greg Seyttl: If Apple does not change anything, she was in trouble

In recent years, more and more voices are heard that Apple is not the same. "When Jobs was not like this!", "Where are the new revolutionary products ?!", "When will the TV from Apple» - these and other cries are increasingly found on the network. Usually, in these pretty little validity, rather, it is naked irrational dislike for the company. However, there is a reverse situation.

For example, Forbes.com columnist Greg Seyttl wrote pretty interesting stuff. It is not like the previous exactly what it is rational and the rational, well-founded criticism of the company. This article is definitely worth reading Apple executives - and of course you, our dear readers. We offer you a translation of the material and immediately warned - criticism kupertinovtsy will be many. Go?

disappointing position

In the past year, Apple was faced with the biggest criticism in his address during the past 10 years. Moreover, in many cases, this criticism was justified and fair.

Their mobile operating system has given way to leadership in the Google Android Market. Sharply reduced the pace of innovation, announcements of new products are shifted to the 2nd half of the year. The company's shares have fallen in price by 40%. Agree, not the best results?

Apple lost the initiative

The main task of any company - it is the future, and that's where Apple's, seems to be losing the fight. In my iPhone is getting more applications from Google: for example, maps, and browser. I use developments of Mountain View and Cupertino are not.

There are signs that Google will continue to stick to their line, and more. On they not only released a voice search for Chrome this week, but said that such a person will be in Chrome for iPad and iPhone as Siri replacement.

What can we say - the entire high-tech get-together in full testing Google Glass glasses. A non-Apple products.

And it's not just on Google. Samsung recently released a new new smartphone Samsug Galaxy S4 and many believe that he is better than the iPhone 5, the Microsoft introduced the console Xbox One, which can become a home entertainment center (Apple TV does not even pretend to be the role). As you can see, Apple competitors are behaving now much more active, and their chances of success in the future, with new categories, seem preferable products.

So it is not surprising that many people began to wonder - and whether Apple is able to still surprise us?

Why is Apple still successful

I still buy Apple products because of its ecosystem. Let me explain this with an example a case that happened to me last week.

I helped my mother to set up Wi-Fi-network in her home and ran into some problems. After visiting the Apple store a 45-minute telephone conversation with Apple tech support, the problem was solved. It was a little long, but not critical.

And I realized that being involved in the Apple ecosystem, many unsolvable problems are solved. If you have a MacBook at home, iPhone, iPad, and AirPort, it significantly narrows the number of possible problems. Because all Apple products are designed to work together in a single chain, the same network. And it turns out that having a harmonious ecosystem of products that are much easier to solve any problem.

In addition to the ecosystem, Apple has a great service. Every time I go to the Apple store, I find friendly staff who are willing to help me. They will never make me feel uncomfortable due to the fact that I loaded them with their problem. The staff attentive to my every request. It is evident that they truly believe in Apple and its products. Otherwise there would be service was not so good quality.

The last time I had a problem, the guy from Apple technical support acted patiently and tactfully - I have not heard even a hint of tension in his voice, and it helped me to stay calm, but it is very important when you are faced with any unpleasant situation, such as breakage of equipment or something like.

A Proclamation to Cook

Mr. Cook, if you are reading this article, then consider it an open letter and comments on all what is going on with your company in recent years. I beg you, do not disappoint me and millions of customers this fall. I do not need a revolution on your every event. You do not need to create the best products in its class. Just make sure that my stuff worked, and I will remain faithful to your company and your products.

In iOS 6, you have removed Google Maps and replaced them with an inferior product. Later, Google Maps appeared in the App Store, but I can not change the default application to open the map links. Allow me to use Chrome as your default browser so that I can open the links in it that I send my friends. If I buy the Xbox One, make sure that your products work with this device.

However, even if you do all this, your activity is not limited to the field. I want my smartphone to interact more with cloud services. Let these services know me, my friends and loved ones, and help me navigate the world.

And do me a favor to ourselves - invest more money in the next generation of technology. I do not see you in time, when the ball will be ruled by a qualitatively different level of technology. If you consider yourself to be a company that creates and develops its integrated ecosystem, you just need to look into the future.

You can start tightly engaged artificial intelligence (in this sense, the purchase Nuance has been a good move). Develop and other new technologies. You can afford it. Do you have excellent management, enough money in the accounts, an excellent product line. You still have a big company, even after the terrible years after the death of Steve Jobs.

I am ready to believe you. Just give me a reason.

Total

Of course, the article Greg was a lot of emotions - but those were emotions user of Apple products, not just a casual observer. Much of what he wrote Seyttl really true as you think?

What do you think really apple company things are getting worse? Apple need to do to rectify the situation? what products and innovations you expect from her? Leave your answers in the comments.