Monetization in games - free course from Skillbox, training, Date: November 29, 2023.

Controls all stages of creating new products in Xsolla. Comes up with concepts, analyzes audiences and manages the work of the team. Previously, he developed mobile games and applications at Ylee.

Basic monetization models
Learn how monetization works in games. Understand the mechanisms of advertising monetization and paid subscriptions.

Components of the game
Get acquainted with the basic gameplay elements and combat mechanics. You will learn how to motivate the user to return to the game over and over again. Understand key retention and monetization metrics.

Game economy. Basics
Get acquainted with the concept of game economics and study the main types of game resources. Learn to analyze the economy of a running game. Understand how to balance the difficulty and learning curves to keep players interested.

Game economy. Advanced level
Learn to divide players into groups for cohort analysis. You will understand how to create a shortage of resources in the game and awaken excitement in users. You will be able to control the amount of resources and change the gameplay. Find out how you can take the project’s economy beyond the boundaries of the game.

Monetization trends
You will understand how to plan in-game events and think through their mechanics. Learn to divide players by payment volumes. Find out how the battle pass came about.

Monetization testing. Working with hypotheses
Learn how to competently conduct a soft launch and formulate hypotheses for A/B tests. You will understand how to collect player conversion data and compare it with expected values. You will be able to analyze advertising traffic metrics.

Monetization testing. Commercial offer
You will understand the psychotypes of players and learn how to create an assortment of in-game goods. You will understand how to build a storefront. You can formulate a commercial offer so that players want to buy more.

Subscription model
Learn how to choose the best subscription model for your game. You will be able to create subscription plans and analyze subscription metrics.

Advertising monetization
Understand how advertising networks work. You will be able to analyze the results of their work. Learn everything about banners, offerwalls, interstitials and rewarded ads. Learn to build advertising mediation in applications.

Promotional activity. A basic level of
Learn about the types of promotions in games and how to analyze them. Learn how to implement promo codes, coupons, and Creator Tag mechanics into games.

Promotional activity. Advanced level
Find out how the game's economy changes after a promotion. Learn to select individual promotion mechanics for different types of players.

Monetization and analytics
Explore popular analytics systems and their capabilities. Learn to integrate analytics into games and monitor the performance of analytical systems.