In August last year, the site of Forbes magazine published news that Apple became the most valuable company in the world. This caused quite a stir on the Internet and many have called Apple the most successful company in the history. In fact, it does not matter whether Apple love you or hate, from a business perspective, Apple - it's a fantastic company.
Time after time, they manage to convince consumers to buy their products. At the same smartphone market is now formed a situation where there are a lot of really good food. But just to create a good smartphone is not enough - it is important to make customers wait for his exit, the crowd in the queue and at the same time make sure that consumers receive from all of this fun. The same manufacturer of Android-smartphone has a lot to learn from Apple.
One of the guides to understanding the philosophy of Apple to promote their products and promotion is advertising. You agree that Apple has in most cases make excellent advertising. We suggest you go back to the origins of Apple and look at the ads of the time. Among these specimens have a lot of interesting things. Enjoy watching!
1. Advertisement Apple I. 1976
2. Apple introduces its new Apple II computer in 1977
3. Kupertinovtsy explaining why Apple II best selling personal computer in the world
4. "We came up with the most original application to Apple since Adam." Apple has always liked to use catchy headlines
5. Apple has always paid special attention to the use of its products in science and education
6. Apple asks a rhetorical question: "What would have happened if there were computers geniuses?"
7. "Of the 235 million Americans, only a portion is able to use a computer." For now. Macintosh only enters the market
8. "We are making excellent carrot"
9.
10. "How do I send mail at a rate 670 million miles per hour?"
11. Catch the moment - Steve Wozniak in Apple's commercials
12. "Somebody tell me please, what can a personal computer?"
Bonus track. Advertising Macintosh Powerbook
It's great, right? And what especially liked the posters you and why? What's your favorite Apple advertising? Roller? Tagline? Poster? We are waiting for your comments!