MTS will launch an analogue of YouTube and TikTok

In the fall of 2023, MTS plans to launch its own video hosting service aimed at the Russian audience of YouTube and TikTok. The core of the project will be the already existing game streaming service WASD, writes "Kommersant".

Broadcast games will remain, but user-generated content will also appear for a wide audience - movie reviews, vlogs, beauty blogs, and so on. The source notes that after the restart, “the project should become analogous to YouTube and TikTok.”

Experts are skeptical about the idea. In their opinion, it will be difficult for WASD to compete with similar services of VK, which can attract an audience through its social networks.

MTS launched the WASD service in 2019. Initially, it was positioned as a platform for the development of solutions in the field of gaming, e-sports and multimedia content. However, the popularity of the project falls over time. According to SimilarWeb, the number of visits to WASD.tv more than halved in February compared to January, to 1.3 million.