How to promote your tracks on social networks: 5 ideas for beginner musicians
Miscellaneous / / April 02, 2023
1. Dedicate a personal page to music
Social network users should immediately understand that they are dealing with a musician. In the header, share links to your accounts in streaming services, highlight the latest or most popular track at the moment, tell us about upcoming concerts. Fill the feed with stories, news about releases or snapshots of the process of creating tracks.
You can not be limited only to creativity. Periodically share everyday events, talk about other hobbies or interests to get closer to the audience. By the way, do not forget to respond to comments - this will help you acquire a loyal fan base.
2. Work on virality
Come up with an original dance, challenge or meme for an excerpt from your track. Record it on video and post it. Don't stop at one video: shoot more and more until the song goes viral. And ask your friends and followers to help.
Getting into the tops of social networks is an effective way to collect thousands of new listeners. Users who are hooked by a snippet of a song will be interested in finding the full audio track. And those who like the whole composition will certainly want to get acquainted with other works of the author.
The Russian social network will help you quickly find new listeners ЯRUS. There is a service especially for young independent musicians ЯRUS.Music. To share creativity, you need to register, go to the "Your Music" section, issue an artist card, upload an audio file and select a format. By the way, you can download not only songs, but also poems, podcasts or audio books voiced by your voice. When the track passes moderation, it will be added to the service's library. Share fresh releases in your profile - likes and comments from readers will bring new compositions to the top!
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Keep track of whether the public likes your work, in ЯRUS.Music simple - the statistics are visible in the musician's card. So far, only the total number of listens of the artist is available, but the creators of the social network promise to add the results soon each individual track and extended audience information such as average age and gender distribution listeners. And in YARUS you can share information about upcoming concerts or other events through the tab "Events».
Share your songs
3. Participate in collaborations
Meet other independent musicians, invite them to work together and be sure to agree on mutual marks on the pages. Such cooperation will not only add a new song to the setlist of each of you, but also help to exchange audiences. It is possible to find a duet partner both through social networks and at offline events like open mics and festivals.
By the way, you can collaborate not only with musicians. A cover for a single by an independent artist or unusual merchandise from an aspiring designer are also quite working options.
4. Use different formats
Spread the word about your music through short teaser videos, live home concerts, full clips, live recordings or any other format. It is difficult to predict what exactly will appear in the recommendation feed and collect likes and comments. Therefore, do not be afraid to experiment - the more options for interacting with the audience you come up with, the higher the chance that you will be noticed.
5. Make friends with music groups
Find pages on social networks that support freshmen. Evaluate the genre selection of their feed, the ratio of subscribers and the statistics of likes, comments and reposts. If the group is active, tell us about yourself. To get started, invite administrators to listen to the tracks. Perhaps they will like it - so your music will be in fresh collections.
Take a look in the comments - it is possible that you will also be able to find new fans there. Communicate with music lovers, talk about your work, show new songs. But don't leave links to releases under every post: it will look like spam, and your posts can simply be deleted.
Be in the collections ЯRUS.Music it is possible without friendship with publics. Service editors help young artists get into playlists. They keep track of fresh songs, look for cool newcomers and add them to playlists by genre or mood.
IN ЯRUS.Music You can earn money for creativity. Donations allow you to monetize tracks. To help their favorite artist, listeners only need to click on the "Support the author" button next to the track. And it's free! In YARUS, users can share the internal currency - coins: the service gives 5 bonuses daily just for logging into the application. When the author's account accumulates 1,000 coins or more, they can be withdrawn at the rate of 1 coin - 1 ruble.
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