Competition in the development of smart phones left behind. We are waiting for the next stage of the struggle. according to data The Financial Times, Apple is planning to use the iPhone or any other device as a remote control home appliances. Suppose, at the approach to the front door, your phone will send a signal to automatically turn on the air conditioner at a predetermined temperature in advance. Convenient, is not it?
The Cupertino, according to the latest rumors, engaged in software development, which will allow third-party manufacturers to connect their devices with Apple's operating system. The platform for the management of "smart home" can be presented at a conference in San Francisco next week.
The move could help Apple in the fight against Google and Samsung. For many years, these companies compete in the smartphone market. But the company's news does not excite interest among former users (or Wall Street). In addition, recently left Apple and Google all litigation between them and
deal to work together to reform patent law. But the competition in the new market segment that's another story.This is an area where there is still the leader. Earlier this year, Google Inc. purchased for $ 3.2 billion. company Nest, produced by "smart" thermostats and alarms. Rumor has it that now the Internet giant is considering buying the startup Dropcam. Meanwhile, the Samsung Smart Home are developing an application that will allow users to control any device of the Korean company, be it a refrigerator or television.
But several questions remain. Even if Google will continue to increase its presence on this site by buying third-party development and start-ups, it is unclear how the company will be able to combine all these technologies? In the end, the corporation has traditionally not been a leader in the sale of equipment. Samsung has a great experience in the trade of household appliances, but this is a new niche in the market. Remains to be seen how important it is for equipment buyers such a plan. Perhaps companies are investing billions of dollars in the future, which nobody wants.
In this situation, Apple has a better chance. Firstly, the company is developing new software on their own. Secondly, the most important thing will be to convince the manufacturers of household appliances include support for a new platform for their devices. Given Apple's position in the market and reputation for serious effort to do so is not required.
If the platform to manage the house really takes off, it will allow Apple to greatly improve its position in the smartphone and tablet market. Given the fact that a large number of household appliances communicate with the apple device, consumers will be inclined to buy a new iPhone or iPad, rather than the other devices.