Researchers find out how many types of data Apple, Google and other companies collect about you

New study from StockApps analysts showed how much information five of the largest technology companies in the world: Amazon, Apple, Facebook*, Google and Twitter want to know about their users.

According to published data, Apple cares about user safety the most. In addition to initiatives to reduce surveillance by other services, the company itself tries not to abuse access to user information. The report states that Apple only stores "information necessary to maintain user accounts."

So, Apple tracks only 12 types of data, while Google tracks as many as 39. Data types include different geolocation tracking mechanics, request history in different applications, activity on third-party sites, and more. According to experts, this distribution of companies in the ranking may be due to the fact that Apple relies on advertising revenue less than Google, Twitter and Facebook.

Surprisingly, Facebook*, which is constantly accused of spying on user data on the Web, showed itself only a little. worse than Apple, but Twitter and Amazon took a confident middle: they collect twice as much as Apple, but 15-16 points less than Google.

The research methodology is not disclosed, but the authors refer to the DigitalInformationWorld resource, which regularly publishes results of surveys and market analysis related to cybersecurity and trust in brands.

*Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.