Apple Maps will have ads

Bloomberg analyst Mark Gurman toldthat Apple is testing ads internally inside the stock Maps app. It will help restaurants, shops and salons to attract new customers.

Apple already offers similar ads in the App Store. A photo editor developer can pay for their app to be shown in the first slot for "photo editor". Gurman points out that Maps advertising can work in a similar way: cafe owners or hairdressers will be able to pay to have their establishment displayed first in the search results for specific queries in given area.

But things will not be limited to Maps alone: ​​according to Gurman, the standard Podcasts and Books applications are next in line. When the change goes into effect, content creators and publishers will be able to promote themselves through search results or special in-app ad units.

There will also be new ad units in the App Store - in the Today tab and on application pages. Previously about this told and the 9to5Mac edition.

So far, we are talking only about internal testing. Gurman does not say when regular users will see these changes.