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How to Find Clients Online Quickly and Easily if You Are an Entrepreneur
Miscellaneous / / July 21, 2022
What is Yandex Business and how it helps to promote the company
Yandex Business is a service that helps you launch promotion on the Internet automatically. An entrepreneur does not have to independently search for a potential audience in the vastness of the network, calculate the ideal time for selling posts and test creatives. You just need to briefly tell about your business, add photos and provide a link to a website, a page on a social network or a company profile in Yandex Business. The service itself will generate ads, place them on Yandex sites and partner sites, and bring new customers to you.
Anastasia Vorozheykina
Head of Studios "Details Beauty Lab"
I have been running beauty studios for eight years. When the brand was just launched, the promotion methods were different. Advertising banners were in demand, promoters handed out leaflets to passers-by near the metro. The “word of mouthradio” helped a lot. In general, the team and I tried to work in such a way that any new guest turned into a regular customer.
Then social networks appeared, and advertising moved online. We actively developed the salon account and gained about 10 thousand followers on Instagram. But then the lockdown happened, and there were fewer users. Apparently, people are tired of sitting at home and scrolling the feed. And after blocking the social network, new solutions were needed. Then we connected Yandex Business. The service helped not to fly into the red when the establishments around were closed one after another. Now this is the only paid tool that effectively brings new customers to the salon.
What are the advantages of Yandex Business
1. No need to spend time setting up ads or hiring specialists
Yandex Business suitable for entrepreneurs who have no time to understand digital tools. With it, you do not need to conduct market research, compare the conditions of advertising sites and study complex terminology. The algorithms themselves analyze the audience and online platforms visited by potential customers. Based on this information, they automatically generate ads and show them exactly to those users who may be interested.
Yandex Business tools do not require special knowledge in advertising and help save time and effort on other important things. And to deal with them, you do not have to hire specialists and allocate large advertising budgets.
Anastasia Vorozheykina
We used to involve a targetologist, but quickly realized that an experienced and expensive professional is needed for the result. In addition, work in social networks is an endless race for creative content that will distinguish the salon from thousands of others. In Yandex Business, only preparation for the launch of advertising takes time, when you need to fill out a company profile, enter prices, and select photos. But it's not difficult - the cabinet is intuitive. Now I only dedicate 1-2 hours a week to updating our profile in order to inform clients about special offers and new products in time.
2. Can be used even if there is no site
Yandex Business can be used by both companies with a working website and those who do not have their own page on the Internet. If necessary, the service itself will create a landing page and run ads on it. And you can also bring customers to an account on a social network or directly to the company profile in Yandex Maps.
Anastasia Vorozheykina
Owning a website is a big investment. It needs to be developed, tested, launched, raised in the search. It seems to me that this makes sense if you provide complex services that need to be explained to clients. For example, cosmetic And for standard procedures, like a manicure or facial massage, a page on the Internet is no longer required. Now we have a business card website made by Yandex Business. There you can see the prices and sign up - this is enough for customers.
3. You can search for clients outside of social networks
Yandex Business shows ads on various sites on the Internet, for example, in Yandex search and in the Advertising Network - it includes more than 40,000 partner sites. Businesses that have an offline hotspot get more visible green pins and priority in search results in Maps. This is important for offline stores, workshops, cafes, barbershops - a potential client sees them first in Yandex Maps and can immediately build a route.
Anastasia Vorozheykina
Yandex Business brings 40-50% of new clients to my salon, and 80-85% of them become permanent. This is easy to track, because most often people use the online appointment button, which is in the company profile in Yandex Maps. Not so many guests come from social networks now. Accounts there remained mainly for communication with regular customers.
4. Getting started is easy, even on a small budget
The entrepreneur immediately understands what budget will go to advertising. The service at the start will calculate and offer three options with which you can start promotion: minimum, optimal and maximum. On average, the recommended budget starts from three thousand rubles a month.
You can advertise for three, six or 12 months. All this time, Yandex Business will promote your products and services online and monitor how advertising works on different sites. The system itself redistributes money to those ads and sites that bring more customers. And less effective - reconfigures or stops.
Your personal account displays clear graphs that show how many customers went to your page or completed targeted actions - for example, called or built a route.
Anastasia Vorozheykina
On average, we spend 11-15 thousand per month on promoting the studio. One new client costs about 400 rubles. It's cheap for our business. In addition, in the office, you can view analytics and compare competitors' ratings. When I see that some salon has taken the first place, I look at how to make a profile in Yandex Business, where we lead clients, even more convenient. For example, this is how we got the online recording button. I saw that it was made by another studio, and I immediately realized that our guests would also like this option.
You can start promoting your company through Yandex Business and get your first clients in a few clicks.
Run adsCover: Suwat wongkham / Africa Studio / 123object / Vereschagin / 19 STUDIO / aopsan / Oleksandr Lysenko / Triff / Jiri Hera / Ortis / Shutterstock / Olga Revenkova / Lifehacker
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