How to talk about your application in the App Store

In recent years, the attitude to the description of the application in the App Store has changed dramatically. The user first of all respond to the beautiful icons, screenshots and reviews. In other words, the description of "not selling" application. Nonetheless description - an important part of marketing applications in the App Store, and is not worth very much to let this thing take its course.

First of all publishers and developers should take into account the peculiarities of presentation of information on different devices. Screen sizes significantly affect the perception. Hence the tendency to do, so to speak, "short" and "long" description.

The description should be short enough so that the user can read it without scrolling on the iPhone. It is also necessary to take into account the amount of time spent reading. As a rule, it is a few seconds. Therefore, successful developers and publishers to use "short" description marketing techniques that affect the user's subconscious: an appeal to the emotions and a variety of triggers.

Here are a few basic rules of "short" descriptions that are found in various forms in the App Store:

1. 2-3 Give praise.
2. If there is a publication in the media, even the smallest and known only in the next street, - specify.
3. The same applies to awards.
4. Specify the number of downloads, if you think you can be proud of.
5. Tell us what your application is best applications of competitors. The phrase "X - the best application for Y» acts fascinating.

By adopting a subconscious decision to purchase the application on the basis of icons and screenshots, caught look for the "short" description, read the reviews, the user has "pulled the purse" and ready to make purchase. He needed only one more time to make sure that he buys really worthwhile application. "Length" description just serves to dispel recent doubts about the buyer. Hence, a few basic rules for compiling the "long" description:

1. Do not write a "sheet". No it will not be read.
2. Break up the text into paragraphs. Scroll to the first sentence of the paragraph key idea (next user will not read, he will go to the next paragraph).
3. Make lists. Break descriptive text to a list of points of 4-5, in each of which specify the main advantage of the application.
4. Do not lie to users in the description. If you will get, you instantly "Down" in social networks.

To sum up a little. Attitude to the description of the application in recent years has changed dramatically. Beautiful icon and screenshots, reviews and advice of friends, the reviews in the media - are the main incentives for the purchase of the application. Description remained a helper function. However, no description is not applications. Correct feeding applications in the description - a significant plus when making purchasing decisions.