Why the desire to buy a new thing brings more fun than the purchase itself
Tips A Life / / December 19, 2019
The myth that happiness money can not buy, is subjected to exposing again and again. Rich countries are happier than the poor. Wealthy citizens in developed countries are also more satisfied with their lives. We can say: the money make us happy. You just have to know what to do with them.
Stop buying so many things! Try spend more money on impressions.
It may seem that experience - this is just let the fun and nothing more. In fact - they are worth! True happiness we experience, and for the first time experience the impressions themselves, and for the second time - when we talk about them to friends.
But let's not be so one-sided. Things also have a tendency to wear over time. For example, you like a carpet in the living room. But what if he has worn - you buy a new one? In this case, the first few times you will enjoy it with trepidation and feel incredibly happy. But after some time, the most recently caused a storm of emotions, carpet turns into a carpet, ordinary detail of the interior.
Try to remember the last time ordinary piece of furniture, with which you are no longer first year together, leads you to the indescribable delight? Psychologists call this habituation. Economists - reduction of utility. The rest - call it marriage.
But there must be another reason why we tend to buy those things that did not have time yet to disappoint us. For materialists, especially materialists, the fact of buying new things is boring. However, they also have a tendency to overspend and get into credit problems. Maybe all because they consider purchasing a product will give them happiness, and brings significant life changes. And here it is! That same feeling when desire to better than having.
Thoughts about purchasing something give much more happiness than the actual possession of the thing.
Reflections on the purchase of goods provide an instant rush of happiness and mood enhancement, especially for materialistic people. At that time, both the positive emotions associated with the acquisition of fact, short-lived. After purchasing you experience happiness, but it is less intense than it was before.
Impressions really make us happier than things - even at the time of purchase.
Do not confuse the one fact that the payment for the goods brings less satisfaction than his desire to find, on the other - that the purchase of the things that makes us sad. It is difficult to argue that shopping therapy (when buying = output of bad mood) does not work. Most studies show that timely shopping trip can be a good idea to lighten the mood. It turns out the following: shopping therapy - that's all there is to check for the appearance of paid goods. But then why go into debt if you can get a notable portion of happiness, not making purchases ?!
In addition, it is worth paying attention to one more fact. Shopping areas are usually occupied by two types of stores. The first offer the lowest price and attract low-income consumers. Second - expensive and luxurious - to lure visitors. And what only tricks are not sellers, to make us buy more and more, as well as to think that we have taken this decision on their own.
When we go to the store is not what is needed, but for the fact that we just wanted to buy - that's it, the shopping, which makes us really happy.
A photo: Cristiano Betta's