Steve Jobs: "We need to be able to say 'no'"

Steve Jobs (Steve Jobs), the face of Apple and, of course, an icon of the global computer industry, has left this world. But, as in every case when it comes to the great men who have left a mark on history, many of his statements, appeals and appeals to the public have already become aphorisms. They inspire a new generation of engineers, developers and managers. One such notable phrases sounded from the mouth of Steve Jobs back in 1997, when Steve had just returned to the post of head of Apple.

That period was for the "apple" of the company difficult, and Jobs faced a difficult job - to restore, revive once he created the company. In his speech at the Worldwide Developers Conference WWDC '97, he acknowledged that the firm needs to be rescued. In collaboration with talented engineers and despite the fact that they have developed a lot of interesting ideas and trends, the company did not have the focus, and the reason for the crisis - weak management.

It is in the focus, according to Jobs, to a large extent is the success of any business, including Apple. Focus is the same as stated then general director at Apple, is the ability to say "no". Among the mass of interesting ideas to find the best among the many projects to see the most promising, and to give all the power, all the attention to them. Impossible to grasp the immensity, to implement all the plans will not succeed, and from something in any case have to be. Just such a focus and leads to success.

Actually, thanks to the faith of Jobs to Apple, concentrating attention on the best ideas and the special philosophy of the company and it is thriving today.