Editor's note: This material is presented in the original below. It was written by the designer Anna Ponomareva, who came up with a simple and very cool way to rid your home of "branded" noise that comes along with the purchased goods. And the more you buy, the more such a noise in your home.
Let's talk about the subtle details of a modern interior, which do not often think about.
In the house I build its own space, its visual and phonetic environment and are not allowed on the threshold of graphic creation, chickens hastily collected. According to psycho-aesthetic, individualistic reasons.
Packaging - a smug advertising medium in which the content is placed. That what labels, illustrative and explanatory texts it is surrounded by enough to read once diagonally.
This peel Corporate identity ruthlessly discarded along with the infantile legends, false characters, stilted sloganovoy lie. All this motley "Jumble Luntik" portrait and colors of my house is foreign, I'm interested in bought stuff, I'll Come to him in nature.
In addition, garbage literature loud sounds from the shelves whenever lettering across the brain sensitive eyes - unwillingly matter phrase break roughly at the inner ear and melteshat there, repeating until the received message together with the effect of short-term memory is not pass.
It is important to monitor the fertile visual richness of food and even home oberech brain of rabid commercial stream.
How to remove the graphic itch?
Remove from the shelves of dusty jars piled advertising, you have to eat up a year can not. Cobrannye together from different manufacturers, brendonostsy form layout emergency-pun.
What to do:
I usually put two or three silent capacity with the main blowing agents. Variety let stored in stores.
Quality shampoo for me, of course, one that is easy to part with the label without adhesive residue. But in general, the demand for it is simple: to absorb dust and grease from the hair.
In the short name of the sister of talent: mouthwash, toothpaste, toothbrush, dezik. The shape clear where a substance.
What else is there to add advertisers? Competitors, please shout at the store and at home ask to change the shoes in soft slippers.
With brushes separate Disneyland - in the present promdizaynerami zoo abundant famously-fashionable pieces welded dynamic raznosortnyh plastic cheer dekorulyami. I do not feel like sneakers «Reebok» teeth cleaned. Plastic glass (caustic observe through them) will go.
I noted in the sales of a huge number of vehicles not designed as a design which serves a variety of forms, innumerable variety of formats and volumes; rich tactile characteristics of the materials used.
Silicone Tub for the main foaming agents - just what I say. wheels turning is changing the meaning of content compressed to "peak» - Shamp |. Cond. | Lotion | Soap | Sun |
It provided a blank cell, if you want to switch to the mode of "silence."
Try to open a soapy finger tight snap, sharp along the edge of the cap of a fruktis.
And this velvety to the touch, in the middle of the hinged cap gentle vibrating diaphragm cut on the cross on Cross - by pressing Tyub zupasta (mine) extruded shaped thin strip, not doctoral sausage.
From an ordinary tube I have now turned a fat slug of silicone - neat snake.
Two traffic on uprostizatsiyu, obezreklamlivanie factory packaging eggs: snip, snip and just eggs!
Or simply mound assorted. According to the laws of free fantasy, every time something in a new way, not like yesterday.
Sooner rejoice, Quaker, I now you peresyplyu. Not my shelves portrait.
And salt. I want to see noble texture of sea crystals, not krivozhopuyu corn with a blue ribbon on the pulsating background.
But even with such incoherent cornstalk letters.
A simple message: the glass light jam, honey and dark.
You do not pay attention, but storage can be calm in your message. From a torn mouth wholesale korobyaki advertising butylyugi get nicer or advance "odomashit" party for the entire period of use, negate the effect of the warehouse.
What vibration will emit a simple pile of yellowish paper for dollar, if the cover is not cut off the imbecilic ...
Market rustling bags and thick dictionary romp "wipes", "shopping", "cellulosic", "3 pieces", "every day», practi, paclan, universal... At the first word look away and shake the eye, so to not stuck to the awareness, not stuck to the memory, on the inner side of not It stuck.
Prepares silent uniform stack of matter. There also are exempt from column packing sponge for washing dishes.
It beats all records innocent baby, leaving color burns in his eyes every time when removing it from the camera.
Even on the monitor looks uncomfortable vicious poison. Bzzzzz! Since information udelat 4 × 4 cm. What literature turns out: there are spinning lava and sunset, and the rainbow, and spiked hedgehog «133x», and 2 GB, and «Transcend», and «CompactFlesh®», and blue stripe, and underlined the triangle... The whole story.
And until then it will be someone else until you do your:
The bank is very surprised to reissue cards without illyustrashek (graphical peace is not free, by the way, pleasure).
And-Th-th airplane do not like, because a good airplane, - pausing on each syllable in the word "why", almost offended by one of the staff.
Not in my pocket.
In short, the lack of advertising in the house of the same work on a portrait of the interior, as well as adding to the interior of anything.
And, of course, the interior - it's not the last thing that some daily and modus operandi of the interior wait (on purpose bow).
No matter is what the British engineered design office, a branch of which is in Moscow - the staff will turn it into a Soviet apartment.
Example-discreet hint:
To the left of the sink area Pemolyuksoprillopalmoliva name.
What normal would not notice for a hearing subtly - slow psychic death.