Why blog about social issues and how to do it

Why is it helpful to speak up on social topics

Topics of importance to society are sometimes like a jigsaw puzzle that includes many aspects. Open discussion helps people see different sides of an issue and understand it better. Only then can you easily start making changes.

For example, a recent studyInvestigating the implications of shifting baseline syndrome on conservation / Lizzie P. Jones, Samuel T. Turvey, Dario Massimino, Sarah K. Papworth / British Ecological Society says that young people may not notice environmental problems: each generation perceives the conditions of the surrounding nature as normal and tends to underestimate the changes taking place in it. Therefore, if environmental issues are important to you, you can touch them on your blog. Continuous conversation about some phenomenon allows you to focus on the problem and influence its solution.

What to talk about in the blog

If you want to blog on a social topic, then you can devote it to business, healthy lifestyles, parenting, ecology, sports. For example, if you work as a teacher, share life hacks that help in teaching. And if you started your own business, tell us what difficulties you face and how you solve them.

It is not necessary to dwell on only one topic - it is better to choose several related ones. If you are fond of running, you can write about more than just how you prepare for your next marathon. Tell subscribers how you eat, or try reviewing cool workout gadgets.

How to find ideas for posts

Consider your interests when choosing a blog topic. Think about what issues you are good at and what you are ready to talk about for hours. This will make it easier for you to regularly post or shoot videos. It is also important to take into account the needs of the target audience: in order to attract subscribers, you need to talk about what is interesting not only to you, but also to your readers. Pay attention to which posts get the most response. You can conduct a survey in Stories and ask subscribers to talk about the topics that most impress them.

Explore resources that are popular with your target audience. For example, if you're talking about parenting, check out the parenting forums for fresh ideas. Monitor competitor blogs - what they write, how the content is presented, which topics get the most comments. But you don't need to copy other people's posts exactly. Notice how the author covered the topic, and try to present the material in your own way - for example, add more details to it.

Google Trends and Search for Words from Yandex will help you find inspiration. For example, Google Trends analyzes the frequency of search queries of Google users and allows you to determine which topics are relevant. You can take a popular news feed as a basis and write a post or shoot a video that will interest your readers. For example, if you enter the word "child" into Google Trends, you can see that among the popular searches is "the child is often sick in the garden." This could be a good topic for a pediatrician blog.

Keep in mind that regularity is important in blogging, and hot news feeds do not always appear. Therefore, it is possible to compile a list of seasonal topics in advance, which from time to time become relevant again. For example, if you blog about a healthy lifestyle, you can write about how to eat and exercise in winter at least every year.

How to attract readers

Chances are, only your friends will read you at first. But it's even good - their support will help hone the skills you need to blogging, and not worry if you do something wrong. Share your blog link on other sites where you are active. For example, TikTok allows you to collect large traffic in a short time, which can be redirected to your YouTube channel or Instagram. You can also customize advertising on the site or buy it from bloggers.

Try to negotiate with other authors about mutual PR or joint broadcasts. To choose the right blogger, analyze your target audience and find related areas that they might be interested in. Let's say people who read an entrepreneur's blog might be curious about finance-related topics.

Feel free to speak up even when you have few subscribers. The more people raise topics that are significant for society, the more attention can be drawn to these problems. In addition, it is not only the number of followers that is important, but also their activity. If you've attracted a thousand followers who regularly comment and share posts, that's more valuable than having 100,000 silent readers subscribed to your blog.