Business - it's almost like a war, and on the trade front is not a sin to use any, even the most dishonest and despicable in relation to the methods of the consumer. The main thing - to sell. As a result, manufacturers, or rather their advertisers, teetering somewhere on the edge when the centimeter to the left in front of the sink means competitor who filed the exact same product more colorful, and a centimeter to the right - this is a real risk of getting stuck in court proceedings.
We want to talk about the types of noodles that manufacturers of mobile devices and other current iron trying to hang on our ears.
The amount of available memory
In the description of smartphones and tablets in the first place is often displayed memory. This is because that in fact it is only a strong contrast in the device line. IPhones are divided into 16, 32 and 64 GB, because everything else is the same. With android situation is similar. The main question: whether the user really gets their hands on just such a memory capacity for the storage of their data? Of course not.
An excellent example of this are tablet Surface from Microsoft. Carefully read the description of the model, which we proudly served as a top "128 GB Surface Pro». 89 GB available to the user. Ok, look at the "64GB Surface Pro» - 28GB available. The rest goes under the system. We look at the 64 GB iPad - available approximately 57 GB. We look at the top-end smartphone Samsung Galaxy S4 16 GB - is available around 8 GB.
Why not point to the real characteristics of the user available memory capacity, not the size of the drive in the device? We are not interested in how much space eats up your OS. We wonder how our content will fit on you bought the device.
Units
Hard disk size - it will never match the description. When yours truly bought the ultrabook on Windows to the SSD 128 GB, he worried whether it would be a total deficit of the place? And when the he saw the 104 GB, and this without considering the space taken up by the system.
So it is from the HDD. We read the 500 GB, 465 GB see. Why? All the matter in the unit. Drive manufacturers use "gigabyte = 10 to the power 9", while Windows uses technically "gibibyte = 2 to the power of 30".
This is complete nonsense. Producers discs 1 kilobyte = 1000 bytes, 1 megabyte = 1000 kilobytes, and 1 gigabyte = 1000 megabytes. In Windows 1 kilobyte = 1024 bytes, 1 megabyte = 1024 kilobytes, and 1 gigabyte = 1024 megabytes. How to be counted as a hard disk capacity of 500 gigabytes per system? 500 * 1000 * 1000 * 1000 / (1024 * 1024 * 1024) = 465.66 GB.
4G, which is actually a 3G
Generally, the term refers to 4G generation mobile communication, which includes in the future will include forward-looking technology realizing data transmission rate to the mobile objects is equal to or greater than 100 megabits per give me a sec.
In fact, the development of technology has given rise to the intermediate generation, and many of the technologies relate to his time third generation, for some reason suddenly "grown" to the fourth, but in fact do not match specifications. A good example here might be the situation with the US telecom operator AT & T: after updating iOS 5.1 users see how the network indicator changed from 3G to 4G. This does not mean that their iPhone 4 and 4S suddenly learned how to connect to LTE networks. Just operator wanted to be a network designated as a 4G network, though 4G there was no smell.
Now label 4G stuffing anywhere, it has lost its meaning and value.
Retina and other cool words
Removal of the brain as much as possible to the consumer heaped up (and meaningless) a combination of letters and words - this is the norm. Take any device with a screen: Sony has «TruBlack» and «X-Reality Picture Engine», at Toshiba «TruBrite», from Nokia «ClearBlack» and «PureMotion HD +».
What does all of this mean? Yes, what's the difference, most importantly, that this revolutionary unique technology is only for us, and if you do not buy our product is, then you will certainly die. Apple has a Retina screens. Only Apple has a Retina display. True? But technically Retina - it is only a certain index ppi, and this figure has long been surpass several other manufacturers. But Retina is a registered trademark and can not be used by another, which is why only Apple has a Retina display. If not for the fact that other manufacturers were to Retina-Retina, Retina-Retina-Retina, Super Retina HD +++ and things like that.
For Wi-Fi ready - not ready
It is likely that you will come across terms such as Wi-Fi Ready. They flashed on the player and TV. That means Wi-Fi Ready? No, in the device does not have Wi-Fi module, but it is ready for connection of the module and follow-up work on a wireless network. Why is this? There are two goals at once: to settle in our minds the idea that the function as it is in the device, and even beat us with the money on the same module, which can cost a few thousand.
diagonal display
When submitting such a product manufacturer may also cunning. The fact that the diagonal of the screen, and the diagonal region immediately display images may vary. All this is aimed at our not always understandable desire to compete gigs, kernels, and other indicators of inches, meaning that we can not understand.
Expensive digital cables
There are so-called "elite" companies that produce "luxury accessories". An example is a company Monster, which makes it terribly expensive cables for digital formats such as HDMI. What is the superiority of such a cable? In fact, in anything. If we are talking about the figure, the ones and zeros are on the wire, and the only thing required of such a cable - conductive metal / alloy and structural integrity, which allows to communicate the signal to the receiving device. There are no bells and whistles are important only in analog cables, where the requirements for the conductivity of the wires and insulation are much higher, but figures it's all too much.
Battery life
We have long ceased to be surprised by the fact that in the practical use of the device life of the battery it is different from the manufacturer. Why it happens? Obviously, to present your product as efficiently as possible. Internal testing device on the battery life comes in very specific circumstances that are very different from the actual practice of using the product.
Total
In this post we touched on only a few points that you should pay attention when communicating with vendors and advertising. There are still many useful tips related to a particular type of equipment and accessories, and we hope that in the comments you share them. The most useful of them form the next post in this series.
And remember: you can not trust someone who wants you to sell something.