How to create a text that will appeal to others

Like the other - this is the main motive of the majority of the population of planet Earth. And, of course, we all want to see what we are doing, I liked the other. Especially if your professional activity is associated with creativity.

Today we talk about how to create a text that will appeal to others.

We ask ourselves the right questions

Suppose you have written an article / review / post and want to put their creativity to the court the general public. Before you press the button cherished "Publish", answer yourself a few questions:

• Do you like your text? Would you advise it to my friends / colleagues?
• If he could in any way influence the people to change something in their life, to motivate them for anything?
• Do you feel that you honestly come to its material, or vice versa, you have created a formal reply, which is only because she has to be?
• Whether the reader will learn from your material is something new for yourself?

I think the answer to these questions, you will know where to go next.

We descend from heaven to earth

When we need to prepare material, we often believe that we most certainly need to create something great and extraordinary. In most cases, in the pursuit of this grand thing, we create a very abstract text, beautiful wrapper, inside which is not tasty candy. Trying to pour new-fangled terms, although even the vaguely aware of what they mean and what side they belong to our duty.

So focus on how to write simple, clear and accessible, rather than creating a text claiming to be something incredibly grand. Imagine that you are talking to a person, only living word at the moment replaces your text. It is unlikely that you would fall asleep interlocutor hyperbolic epithets in person became like "odious". And, of course, it is unlikely you would began to jump around a man waving his arms, foaming at the mouth - such an impression on the author, when reading is not the place "elevated" position.

We know exactly for whom we write

You write the text, designed for top management? Use their professional slang. You write the material, which is designed for milkmaids? Kindly write so that they can understand. And if you can correctly and appropriately use branded phrases your audience, it will aerobatics, as people the impression that you are a man.

There is a psychology of such a thing as insight. PR people and other creative people a little dodge this concept and call insight that can hook the audience. "Know your target audience insights" - that is, you know, from what people rushing. Something that they will peck. By which they can not pass.

Similarity insight can happen to you as a writer. For example:

You read someone's story, and in my head: "It had to write myself. Why I have not thought of? ".

Write, write, write more. And not for others but for yourself

It is necessary either to live or to write. Either word or deed. But your business - word.
Sergei Dovlatov

Even if your case - the word, and the main business of your life - to collect words from the letters, this is not enough. You should write not only at work but also at weekends and on holidays, and on any other day. Even not so important, what to write about - that you are done for the day that you see out of the window or on the strange people who only think about someone else's personal. The main thing - write, practice.

If you still difficult to find a topic, use the Free writing. Free writing - a writing technique in which you record all mechanical thoughts swirling in your head. A session lasts about 15-20 minutes.

Free writing the main rule: until time runs out, allotted to "free writing", you have no right to edit the text. That is correct can not be absolutely nothing: no punctuation or spelling or stylistic mistakes; also can not rule unfortunate turns of phrase.

Suppose you have a rule - to write something every day. There is a wonderful Latin saying «Nulla dies sine linea», which translated into the Russian language as the "Not a day without a line"- a worthy motto for a copywriter, is not it?

Knowing our natural human laziness, one could argue that, most likely, even from this simple task you will try to wriggle out. Leading electronic diaries or using social networks to do it easier than ever: at some point you just start to copy-paste someone else's content, assuring yourself that your thoughts are completely consistent with the thoughts of others person.

If you feel like a craving, then rewound conventional paper diary. Perhaps he was even better than their electronic counterparts: there you will be able to write more freely, without being guided by the opinions of others, and not trying to get on "fashionable" position.

Train, and when you realize that learned how to write articles that you like yourself, you'll be able to create content that will appeal to others.

Alien vs their

Excellent words! I wonder where you stole them?
Jonathan Swift

I remember in my first year I was as diligent student, he studied various books on PR. And in one creation I came across this axiom that good ideas must-steal. My first thought was just to shut this work, and in my head everything's cool, "Well who am I decided to learn?".

Now, after a while, you realize that in order to completely steal someone else's content, you need to try very hard. Very, very rare to find the idea for which you are willing to subscribe in full, which means that you will want to delete something, add something, and something to fix. Or even someone else's work can inspire you to create something of their own.

I am not in any way encourage anyone mindlessly steal someone else's content. But is always looking for interesting topics to look for inspiration, getting acquainted with the thoughts of others - there is nothing to be ashamed of.

simple truth

And finally, let us remember the simple truth that is known to many, but it is the same, and many of them forget.

• Do not forget how unappealing looks bare text. Relive it: add illustrations, video, music. That is hit on all fronts at once.
• Remember how much time we spend on text formatting. In order to facilitate the task of us, there are keyboard shortcuts. Read more about them, as well as other writers can learn tricks here.
• Test your text before making it available to others. I bet that your very first text passed a huge test: you have given him to read your parents, friends, before he left, for example, in the school newspaper. What's stopping you do it now? Do not be afraid to ask for feedback.
• Bright and strong headline the first paragraph. These two parts of the text you have to spend most of the time. Do not forget that from the header depends on whether the reader will peck at your text, and from the first paragraph - if he continues reading.
• Often when you're writing about something completely new for the reader or the area in which you can be considered an expert, you forget the most important - your audience does not know what you know. So no need to "immediately and the main thing." Think, perhaps, to have properly and fully understood, it is necessary to arrange an audience a small excursion into the heart of the matter.

Do you know the secrets of effective text? Share them in the comments.