Lifehacker's podcast: tech clothing and recycled materials. 9 fashion trends you should know about
Miscellaneous / / September 17, 2021
About practical and stylish things, the relevance of second-hand in 2021 and digital fashion.
Modern brands are increasingly thinking about ecology and introducing new technologies into production. Together with Coca-Cola in Russia, we talk about trends that are changing the sphere of consumption.
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To help the planet, The Coca-Cola Company launched the global initiative in 2018 “A world without waste». By 2025, the company wants to switch to fully recyclable packaging, and in another five years - to collect and send for recycling all the containers it produces.
Coca-Cola in Russia turns its used plastic into stylish clothes - in September this year, the company released a collection of clothes made from recycled materials. A trendy bomber jacket, a roomy backpack for all occasions, a bright long sleeve or a belt bag can be purchased for special points. To get them, buy Coca-Cola, Fanta or Sprite at Pyaterochka and register receipts at
promo website - there the company also tells how to start sorting waste and hand it over for recycling. And at the universities of Moscow, Nizhny Novgorod and St. Petersburg, Coca-Cola in Russia, together with popular bloggers, gives lectures on sustainable fashion and the values of sustainable lifestyles.Learn more