Riddles invitations on Apple's presentation, part 2 (2010-2013)

Invitations own presentations are one of the Apple marketing tool that allows you to pre-tighten the intrigue around upcoming events, get speculate, look for options interpretations, discuss and put forth a riddle glow atmosphere of anticipation hot.

Company invitations are very different from each other: one - more straightforward to go, others - with elegantly hidden on the right the surface of the double bottom, the third - mozgodrobitelnye puzzle that can be solved only after the pass itself presentation.

On MacRadar already published the first part of the collection of the most famous and interesting invitations, puzzles, and now we offer you its second and final part.

January 2010 - the first iPad
At the prompt, there was no hint of an existing Apple product. Image was completely abstract and accompanying signature right clicker to look at something new. This innovation was first tablet apple company under the name of all the famous iPad. Also presented were the iOS-version package iWork (Pages, Numbers, Keynote) and the iBooks app, intended only for him (they are made available for the iPhone and iPod touch only in the following updates).

WWDC 2010 - iPhone 4 Apps
The main hero of WWDC 2010 was the iPhone 4, but in the event a lot of attention was paid to applications. At the conference Apple announced the renaming of iPhone OS to iOS, iOS 4 release date, which finally He brought multitasking and support for folders, allowing convenient to organize a large number of applications. It is also important for developers and users would view iAds service, which gave the first still One way to get ahead and earn, and the second - to get some free applications, but advertising.

September 2010 - iPod touch 4th generation, IPod nano 6th generation
No signatures on the invitation to the musical presentation of Apple in 2010 was not, so guess what awaits journalists and fans at the event, it was simply impossible. The company introduced the iPod touch 4th generation with a front-facing camera and Retina display, square iPod nano 6th generation, which was destined to become not only the player, but also a clock, and fertilize the soil for the iWatch, as well as a failed music-oriented social network Ping (access in Russia it is not It was). Then it was revealed Apple TV 2nd generation of the world - the all-new, compact and cheap.

October 2010 - MacBook Air 2nd generation
At first glance, an invitation to lift the veil of the operating system OS X Lion, which has just been shown at the event. But the image has a second meaning: the surface, behind which "operational" lion looked like a sheet of aluminum, and it has been cut flat, "apple" logo. Together with the signature «Back to the Mac» is indicated on the submitted reinterpreted 13.3-inch MacBook Air and its new 11.6-inch little brother.

March 2011 - iPad 2
At the prompt, everything was clear - because of the calendar sheet vygladyval main "hero of the festivities" in person, as well figure coincides with the date the presentation (it took place on March 2), and the official designation of iPad 2 tablet represented, the 16-gigabyte version that remains available until so far. Besides it, the event also showed GarageBand and iMovie app for iPad (first appeared on iOS for the first time, and the second before only existed for the iPhone / iPod touch).

October 2011 - iPhone 4S
Before this presentation we are actively walking rumors that Apple will introduce just two smartphone. But the invitation is refuted - sticker on the application icon "Phone" displays the unit, the other 3 icons reflect the place, date and time of the event, and signature «Let's talk iPhone», as it turned out, pointed to the voice assistant Siri. As a result, the company showed a single iPhone 4S, and rumors about the simultaneous representation of once two different iPhones again become relevant only in 2013 and this time were not rumors.

WWDC 2011 - Mac OS X, iOS 5 and iCloud
This time, Apple once again changed their own habits, and actually opened all the cards to the event. The image on the invitation was quite informative (except for the fact that it was clearly should be on applications), and the signature directly announced new versions of iOS and Mac OS X. Shown at WWDC iOS 5 and the new company's cloud service - iCloud, which she announced one week before the presentation.

January 2012 - iBooks 2 and iBooks Author
Apple again not much hiding the cause of the event. Image of a school board with chalk drawings and a direct indication of the fact that the presentation will be associated with the formation of signature - there was no doubt in the fact that we are not talking about new devices, as well as something for the educational process. At the event were presented iBooks 2 with enhanced functionality and iBooks Author - program imposition of interactive books, which the company addressed primarily to teachers, educators and publishers.

March 2012 - The New iPad
Court on the invitation, you might have thought that Apple plans to introduce a tablet with tactile feedback, but it It was an excellent display the Retina, which is equipped with the new iPad, which is well named The New iPad, iPad 3 and not as expected. Also at the presentation showed Apple TV 3rd generation.

WWDC 2012 - MacBook Pro with Retina display
Looking for some invitations may seem that Apple just loves different bright colors and use them when there is a good idea for the puzzle. This picture is just out of this series. Of course, if to look for deeper meaning, it becomes obvious that the multi-colored squares with rounded corners, of which the company logo is made - is a variety of different icons applications. But they do not contain any direct reference to the presented at WWDC 2012 new model MacBook Air and MacBook Pro (including MacBook Pro with Retina display), OS X Mountain Lion and iOS 6.

September 2012 - iPhone 5
At this time, on the invitation it was clearly nowhere. Obviously, after last year's iPhone 4S should be submitted to a new smartphone model, and that's about it, saying, Image: the number "12" at the same time indicates the year and the day of the presentation, and its shadow in the form of the number "5" - the expected iPhone 5. Besides him, the event showed the iPod touch 5th generation and iPod 7th generation nano, as well as a new connector Lightning, which were equipped with all the devices.

October 2012 - iPad mini
The image on the invitation is explicit reference to the presentation of the January, 2010, on which the first iPad, was presented - nothing specific, except for the logo, and bright colors. But this time the focus was not on the apple itself, and on its list. This point, along with the signature, which clearly indicated that a slight, confirmed the rumors of a tablet smaller than the existing models. As a result, we saw ( "fourth») iPad with Retina display, from behind which appeared the protagonist of the event - iPad mini. In addition, the company showed a new version of iBooks and the new generation of MacBook Pro (with Retina display), Mac mini and very thin iMac.

WWDC 2013 - iOS 7
This is an invitation to the international conference of developers decorated pile of multi-colored icons - flat, poisonous bright, with a gradient. At the top it was written the name of the event is now characteristic of the thin type. All this together was to create the impression of iOS 7, and which is provided at this time. In addition to the new operating system, showed a lot of things: OS X 10.9 Mavericks, new models of MacBook Air, Mac Pro, AirPort, AirPort Extreme, and Time Capsule, browser-based iWork, but no hint of them are not on the invitation It was.

September 2013 - iPhone 5S and iPhone 5C
Another invitation, seemingly completely abstract. But Apple successfully encrypts the key features of the two new smartphones on the presentation. A set of discs easily associated with a large variety of the models (the two devices at once, one in three colors, the second - in five). Different bright colors indicate the motley raznotsvete iPhone 5C and covers for him, and the white circles with gray rim - on the sensor fingerprint authentication Touch ID, which features iPhone 5S.

October 2013 - iPad Air, iPad mini a display Retina
Invitation to the latest at the moment Apple presentation abstract decorated bouquet of multi-colored leaves of the gradient of the logo and signature of claims that the company there is still a lot of what to show. But the presentation again told about the Mavericks and Mac Pro, then presented the new MacBook Pro, processed packages iLife (iMovie, iPhoto, Garageband) and iWork (Pages, Numbers, Keynote), and only then the program demonstrated nails - iPad Air and iPad mini display Retina.

Based on materials Verge, CNet, Technologizer and etc.