Meet At Dawn! Lifehacker's team has its own special projects agency

Why do we need this

Lifehacker has been creating partner special projects of various formats for a long time. In the last two years alone, the team has released over 150 games, long reads, guides, custom pages and tests. We have accumulated a lot of experience and knowledge, and we wanted to use them to the fullest. To go beyond, we decided to open an internal agency for special projects "At dawn».

Yana Skripichnikova

Production Director "At Dawn".

We are really good at making specialists, we know how to feel the audience and achieve our goals. That is why we decided to create an agency that will deal with the full production cycle without being tied to a specific publication. Now we can do even more different projects for any target audience on the Internet, focusing on the tasks and needs of the client!

What do we do

At Dawn, it will release cool large-scale digital projects - leading them from developing an idea to a set of KPIs. But they will not be released on the Lifehacker's site, but on a new domain or on a customer's subdomain. In addition, the agency format will allow the team to work with offline projects, for example, organize press conferences, integrate into exhibitions and round tables.

Olga Makarova

Commercial Director of Lifehacker.

Now it is important for us to strengthen the name and confirm the Lifehacker's impeccable reputation in terms of timing, production and the quality of projects at the end. "At the dawn" will be engaged in digital projects, including AI, on media platforms and on individual landing pages, video production, podcasts, projects involving influencers, BTL-direction. The main goal of the agency is to work with more complex tasks that will allow us to develop not only in digital.

At the dawn, it will deal not only with a large number of formats, but also with an expanded list of topics. We can create any project that the client wants. But, of course, within the framework of the law!

Galina Koretskaya

Sales Director "At Dawn".

Agency means new great opportunities, new interesting projects and mechanics. For us, this is growth and undoubtedly a great challenge, for which we are 100% ready! We have a huge experience behind us, amazing team and the desire to do more, harder and even better - from dawn to dawn!

When do we start

Already started! Presentation "At dawn"Took place on April 22. The agency's birthday party was attended by representatives of Sberbank, Yandex, OPPO, Ozon, Microsoft, Huawei, Coca-Cola, Beeline, MTS and other companies for which the team has already created cool projects within Life hacker. Check out the photos from the event!

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