Why Apple rejected the rainbow logo

Current Apple logo is very different from the classic version of the rainbow, which some, particularly distinguished themselves were even able to associate with gay Tim Cook. Below we will talk about the history of the logo and why the rainbow logo replaced the minimalist, which we see today in all Apple products.

Rainbow logo looked very cool on Apple products. Apple itself was made of polished, textured plastic. He was first seen in 1977, with the release of Macintosh Classic 2. Here's how it looked.

I do not think I ever got as much pleasure from only one logo. Macintosh Classic 2 was insanely expensive computer and our family, which at that time was living in Scotland could not afford it, so I had to watch it only on pictures.

Michael Scott, the first CEO of Apple's, called the rainbow logo "most expensive logo ever existed." It was connected with a large number of colors in the logo, which play at the time was much more expensive than the usual black and white versions. Rob Janov, rainbow logo designer in conjunction with a color version also introduced a monochrome version of the logo and metal. But the company's management at the time decided to stop at a colorful version, despite its high cost.

When the company decided to get rid of the rainbow logo, they said they wanted a more modern, stylish and austere Alternatively, it is such a modern logo, but "retro" version of the logo was still more exciting.

The logo on the modern computers of light due to the back lighting coming from the screen. The last computer that does not have a glowing logo became the PowerBook G3, which was released in 1998. Its logo was just white.

And, by the way, the photo is not upside down. In those days, the logo is positioned so that it looked at the owner when the computer was shut down. Then the concept has changed. Why? Customers were confused, trying to turn the computer so that the logo in the open position has been located to face them. Here. that says Ken Siegel, author of the book «Insanely Simple»:

What is more important - correctly place the apple in relation to the owner of the computer or to all the rest? Now the answer to this question is very simple: look around and you will see that the lettering and logo on the covers of notebook oriented face to the outside. Only then it was not so obvious - perhaps because laptops have not yet become widespread.

Which logo do you prefer? Modern, "strict" version or retro?

(via)