How to become an internet marketer and start making money in six months - Lifehacker

Who are internet marketers

These are people who make sure that the product is visible (and then in the hands) of the right Internet audiences. Imagine: a resident of St. Petersburg wants to buy a bicycle to ride along the Fontanka. It seems like he's just googling a store near his home and picking the right brand. But in reality everything is not so simple.

At this time, Internet marketers of local brands, large online marketplaces, shops in other cities with delivery and even fitness studios are fighting for his attention. Everyone's task is to understand user behavior on the Web and create an advertisement that will push them to buy their product. Or he will convince you not to take a bike at all, but to sign up for cycling courses.

Catching the eye of a customer ready to buy is only part of the job. It is also on the shoulders of internet marketers to create need. Their task is to figure out how to show the buyer that his life will be improved if this product appears in it.

It may seem that this is all very difficult, but in fact, the knowledge base for the first job can be mastered in six months. And even to do it without financial costs. On the course "

Profession Internet marketer»The first six months of study at Skillbox Online University are free.

What you need to be able to

First, analyze. Target audiences and their problems, the actions of competitors, the results of their own work, the effectiveness of past campaigns. A good internet marketer always understands why something "didn't go" and how to fix it.

Second, find creative solutions. It's not enough just to know that the brand's client is a middle-aged man who is interested in sports and cars, and prefers Facebook from social networks. We need to creatively process this information and create content that will attract the attention of this user in the feed.

Thirdly, to know the subject matter: software and technical settings that are needed for work. In Internet marketing, this is the creation of sites and their optimization for search engines, applications for posting in social networks, analytical tools, targeting.

The exact set of skills depends on the specialization. But before deciding that you want to be a targeting specialist and not a contextual advertising specialist, it is better to master the general mechanics of online promotion and understand in practice what you like best.

Course "Profession Internet marketer"Skillbox is designed so that for the first six months you study all the necessary base for free. It will be enough to find your first job in internet marketing. Then the course is divided into specializations: “Targetologist”, “Contextual advertising from A to Z”, “SEO-specialist”, “SMM-specialist from scratch”, where you study the details and subtleties of each area.

See what is taught in the course

Who can teach it all

The best teacher in this business is practice. Setting up an advertising campaign with your own hands is more useful than watching a dozen videos on YouTube about online promotion. For example, a program for future Internet marketers in Skillbox consists from practical assignments and direct work. Even studying internet marketing from scratch, you will implement your own projects and build a portfolio with real experience in six months.

Classes at the online university are held remotely: you can study from a computer in your free time. Of course, gaining new knowledge must be taken seriously and immersed in the world of contextual advertising and targeting for a couple of hours a day. But you don't need to adjust to someone's schedule: you can attend video lectures whenever it suits you. If there is a stupor with a practical task, a mentor will come to the rescue and explain all the difficulties.

The Internet Marketing course includes 89 thematic modules and 446 lessons. You can go through all of them and become a guru in the field, or you can choose individual blocks that interest you. For example, you will receive information on how to start working with Google Ads even at the stage of the free database. And you can deepen and hone your knowledge to achieve even steeper results in the module "Contextual advertising from A to Z". Skillbox is currently offering a course with a 40% discount.

Sign up for a course

What about work

The market needs Internet marketers. This is the third most popular vacancy in the entire digital field: it accounts for Labor market overview in marketing, advertising and PR 18% of all proposals in the sector. This job is not only in demand, but also well paid, so the competition is also high here.Labor market overview in marketing, advertising and PR: approximately eight resumes per job.

The average salary of an internet marketer is about 80 thousand rublesLabor market overview in marketing, advertising and PR. But if you develop in the field, you can come to more significant amounts - for example, a qualified SMM manager getsSalary 260,000 rubles. in digital - is it real? Market Research from RealHR up to 260 thousand rubles.

A strong portfolio with compelling projects can help you find a job in a good company. And if you study internet marketing at Skillbox, you won't have to search for vacancies alone. Once you've completed three quarters of your course, a career counselor will start working with you. He will help you write a resume that will melt the heart of the strictest HR, and tell you where to go.

In addition, Skillbox partners with large companies looking for talented alumni of the online university. You will have a chance to prove yourself and get an offer even before graduation when defending your graduation project.

Who else will benefit from internet marketing

• For entrepreneurs. Your ad can be run by a hired internet marketer or outsourced agency. But completely letting go of the reins of responsibility is not worth it: you can go broke on ineffective promotion. In internet marketing, there are many ways to manipulate data in reports and present nice numbers without producing any results. Learn the basics of this area to see a deeper and more complete picture.
• Offline marketers. If you studied marketing years ago, when social media was not a commercial tool, courses are your chance. First, not to be left without work: in few places offline promotion is not accompanied by Internet marketing. Secondly, to keep up with the times and develop in your profession.
• Bloggers. If you make money on a blog or just want to be read by as many people as possible, your task is not only to be an interesting storyteller, but also to competently promote your page. There is a lot of cool content in any area of ​​blogging, so simply writing or posting beautiful photos is not enough.

For whatever purpose you need internet marketing, now you can learn online promotion at a discount. Until 31 August in Skillbox the price for the course “Profession Internet marketer"Reduced by 40% - almost two times.

There is no need to pay for the first six months of study, these costs for your education are covered by the online university so that you can safely change your job for a new one. In the future, you will need 5,900 rubles a month. You can apply for a loan for the program in one of the partner banks and defer payment for three years without interest or additional payments.

Buy a course at a discount