Jobs: Igor Eremin, CEO iVengo Mobile
Workplaces / / December 27, 2019
Today our guest is Igor Eremin - CEO iVengo MobileSpecializing in mobile advertising. His workplace is unusual by the fact that this is not a typical study in a typical office building - Igor and his team are working in a start-up accelerator at the Red October.
In addition, under the cut you are waiting for some surprises related to the format of most headings.
Igor Eremin
CEO of iVengo Mobile (mobile advertising network focused on global advertising agencies and major international brands). It has two higher educations: Marketing / Advertising, and state and municipal administration.
How does your workplace?
My workplace is pretty ascetic. I try not to clutter your desk and prefer to have a minimum of necessities on hand. It is always, in addition to iron, my diary, mug, card holder.
Our temporary lokeyshn - coworking accelerator at the Red October APIMoscow. The place is actually very "live" - around always something happening (seminars, lectures, Conference on-site Digital October), it is very cool and allows you to keep abreast of what is happening in digital. And the site itself - a very interesting experience for us in terms of interaction with other projects and optimize the cost of rent, for a young project.
Since we are engaged in mobile advertising, I need the smart phones on both major platforms - Galaxy S4 and iPhone 5. This allows you to keep abreast of all events, trends and track interfaces to test a variety of applications.
The main tool is Samsung. This is the first machine that won the iPhone in my hands. Prior to this, all attempts to live with Android ended badly. Previously, I had about five different phones, but I gave them to employees for corporate communication.
I think now there has been some tendency to simplify, so it is more than enough to have one phone for the working contacts and the other as an individual.
What software use?
In the constantly and iMAC Macbook Air 23 ". Windows costs exclusively for online banking (what a pity that the bankers have not learned to write their back offices and MAC interfaces). In the daily work of MAC convenient times 5, and if you take the Windows 8, I do not understand how people are working on it, in my opinion, the interface is totally intuitive.
Browser Only Chrome - on all devices.
Mail through (Gmail) web interface. Calendar built again MACovsky, very comfortable, through the "Google" in sync with all your devices.
The company has a time limit to answer the letters of partners and customers within an hour. It does not always work, but we try.
From messenger permanently switched on ICQ and Skype to communicate with colleagues. Messengers are always on the network. If they are disabled, I still find on Facebook. :)
Notes and export "Favorites» - Evernote with Web-clipper.
Among my hobbies - music and improvisation. Houses a small professional studio, where there is a Yamaha Motif XF 8, 23 iMAC with purchased Logic Pro 9, professional sound card DUET and a couple of gadgets.
Photo also did not pass me by. Complete Canon 5D Mark III + a bunch of lenses, tripod, flash EX-580r. "Finished" soon site with my photo works.
How do you organize your time?
Practicing short-term and medium-term planning. Calendar in the MAC for this. Meetings and phone calls are sometimes painted for 2-3 weeks in advance. I am very punctual and I demand the same from its employees. The procedure begins with this.
Business can not be built without delegation.
The scope of work will continue to grow and we can not all pass through itself. Personal assistant I do not, but there is a staff of people who will always help with any questions. We have a very cool atmosphere in the team - all willing to help each other at any moment.
What's your daily routine?
I'm a night owl, that continually enough sleep :) The day begins around 8 am, ends at 1-2 nights. The highest productivity from 19 hours to overnight.
What place sport occupies in your life?
Six months go swimming two or three times a week. Feeling great, in the evening after the working day is not only invigorating, but also allows you to escape from negative thoughts.
How to pass the time in traffic jams?
Basically surfing Facebook, news and reply to e-mail through a tablet or smartphone.
Is there a place in your paper work?
Diary use only at meetings and gatherings. For me, so far it is more convenient to record operational thought there rather than in the tablet.
Layfhakerstvo from Igor Eremin
Books:
- "The new digital world», CEO Google, Eric Schmidt;
- "Business as a startup," LinkedIn founder Reid Hoffman;
- "Atlas Shrugged" by Ayn Rand.
What you need to realize themselves professionally?
- Believe your instincts, even if everything they say that it disastrous. We all know, for example, the history of numerous initiatives, the ups and downs of Richard Branson and trains Virgin Trains, as well as other companies, the success of which no one believed.
- To create such a product to be bought in any season without the discounts and sales. Home advertising any product - it is the product itself.
- Constantly evolve.
- Record any thoughts, even if they came to you in a dream at night. Paper and pen - "Classic", which takes place even in today's mobile be digitized world.