Jobs: Nadezhda Parshina, creative director Ohmybrand

What do you do in your work?

I'm the creative director of branding studio Ohmybrand. We mainly engaged in packaging products: come up with will look like bread, tea, marmalade, or, for example, canned food.

packaging design, to be exact branding of goods - an interesting area at the junction of industrial and graphic design, psychology and printing technologies. I have long been engaged in packaging. I met her while studying at the British School of Design. Then, instead of one of student work on the package I got three! Since then, this passion does not let go.

What is your occupation?

I have as many as three of the diploma, but it is the "Briton" was decisive in my self-determination. The most important in the learning curve for me was not even a lecture and course, and the work of classmates, who came from very different initial levels. It was always something to learn from them or, conversely, to analyze the error.

I am inspired by the people with whom I associate. I see that it is, as a rule, are not gods, not supermen, but they are incredibly inspired by his idea, his work and infect me with energy.

After the "British women" I worked with a wonderful calligraphy master Eugene Dobrovinsky. But, unfortunately, with the opening of the studio time on calligraphy was sorely lacking. Nevertheless, pen, ink and some paper still live at home on the desktop, and I sometimes take out their hand to practice.

Calligraphy is developing not only the hardness of the hands and beautiful handwriting (by the way, in everyday life it is almost imperceptible), but also trains the mind. In contrast with modern technology when everything is very fast in learning calligraphy I could a week, two, three, write a letter, until it starts to get. Here it is, my Zen, eternal progression and humility.

In addition to calligraphy, I periodically visit interesting lectures "arrow», «bottle"The same" British women. " Well, that in Moscow there is no shortage of educational spaces. In addition, if there is time, you can see an interesting lecture on the Internet. love "Theory and Practice"And"Arzamas».

How does your workplace?

the iMac, notebooks, lots of pens, markers and pencils, the Wacom, phone, drafts for records and headphones. This is my job.

Phone is always with me, constantly disgusting squeaks notifications of new messages. Notification from social networks and instant messengers I disconnect, or even impossible to work.

Required of applications - a reader for electronic books, mail, and Instagram Pocket. Last - my favorite store items which are then read into the transport.

Is there a place in your paper work?

I have two moleskin: one for the record ideas and thoughts during major meetings, and the second - organizer. Organizers, I'm already a few years. It really allows you to not lose the case and helps to force yourself to do what you do not want.

Also on the table is always a few drafts, which I kalyakayu when I think, I write down something in a telephone conversation, it 's my "memory".

What is in your bag?

From left to right: the actual bag-backpack, moleskin, Pelevin book, passport, travel, flash drive, from an office key, again, moleskin, phone, wallet, cord from the phone, print, skip to the British School of Design, business card for any "loyalty card", tablets, pens and cream hands.

How do you organize your time?

I conduct weekly. Centerfold write business on each day of the week. For example, on Monday he planned five cases, three of them complied, and the two - did not happen. Made to be crossed out and put a plus sign (this is the most pleasant!), And not done copying the next day. If you still did not work, I copy on Wednesday, and so on. Eventually I tired to rewrite this tedious thing that can not do, and punish him. Here it is important to me that I write his hands of the case. Electronic organizers, I have not taken root.

I'm happy when the ideas come. When customers call or come with stories that all turns out.

Yet I have separate lists of plans for the year and, in general, "someday." This organizational system I read in a book by Yana Frank "Muse and the Beast"There was a little bit wrong, but I still thank her.

What's your daily routine?

The rise in six mornings a favorite song from "Groundhog Day." If the summer is a little jogging. Then the whole family breakfast. Then husband and eldest daughter run away, and we're staying with the younger: we still have half an hour. At this time or a little we are preparing for school, or read favorite fairy-tale.

Then I'm the daughter of the garden and go to work by car or subway. I love to travel by public transport - as much as 30-40 minutes to devote to reading. At other times of the day, as a rule, it is not otvlechoshsya.

I coming home around seven o'clock in the evening. The eldest daughter took her younger assistant already from the garden. Now they are at the same time, not listening to each other, tell me about the news and issues. I love this moment. :)

Then they all had dinner together. With her husband discuss the day, watch a movie, read a younger and before going to sleep a little more work.

Layfhakerstvo from Nadezhda Parshina

Books that influenced me:

• «Muse and the Beast"Yana Frank;
• «Rework: Business without prejudices"Jason Fried and David Hansson;
• «Pumpkin method. How to become a leader in your niche without a budget"Mike Mikalovitsa;
• «First, say "no." Secrets of professional negotiators"Jim Camp;
• «Predictably irrational"Dan Ariely;
• «design Culture"Vlad Golovach;
• «The art of seeing"John Berger.

Books that made an impression in the last six months:

• «bay"Eugene Vodolazkin;
• «flock"Frank Schätzing;
• «black cloud"Fred Hoyle;
• «tellurium"Vladimir Sorokin.

Life - a wonderful thing. The best books and the work done in the wake of observations of real people, for life. Find inspiration in everyday life - an interesting problem that I decide from day to day.