Jobs: Oleg Anisimov, a consultant on marketing and strategy

What do you do in your work?

In the last two years working with various organizations such as the marketing consultant and contractor policies and individual projects. Consults, realizing media projects (advertising campaigns, books, forums, sites, and videos).

I was fortunate to work in such companies as "Business Petersburg", "Kommersant", "Finance.", "Tinkoff Bank" online bookkeeping "My job."

He played a leading program "Business Secrets"And"my job». Who started making video about entrepreneurs in the new format.

Involved in the organization of forums FinNext and FinBranch.

Edited and published two books Oleg Tinkoff, produced by the release of the book of the founder of the company "Rostagroexport" Boris Alexandrov - "Curd. The story of my life and business. " The book is published by "Mann, Ivanov and Ferber" in the spring of 2016.

Now I think about how to write your own book.

As a hobby, I am doing a project about personal finance "Vklader».

But the most important achievement - the world's best wife and three children.

How does your workplace?

Since I do not work in the office, workplace looks different from 2013. The house is a desktop computer with a monitor iiyama E2452MTS (diagonal - 23.6 inches).

Elsewhere - laptop Acer V5-573G (diagonal - 15 inches) or smartphone Sony Xperia Z3. The trip did not take the laptop in Moscow - for all tasks missing smartphone.

Since I have a lot of contacts, we have to use them convenient for communication services: Facebook, «VKontakte», LinkedIn, WhatsApp, Telegram, Slack, Twitter. The benefit of the private messaging function today is almost everywhere.

In addition, my work requires knowledge of the latest trends in the media, so I try a lot of different services. Most do not take root because of the fact that the most important resource - attention - is limited. But there are findings that are starting to use.

From the last - the service Nuzzel. He informs about interesting materials. You can not read Twitter, but only to receive a notice in case of three or, say, five friends on Twitter share some reference. Then the probability that it deserves attention, really high.

Regularly use the smartphone:

• Foursquare;
• Runkeeper;
• Swarm;
• AirDroid;
• Google Analytics;
• photo Editor;
• PicsArt;
• Songkick;
• Google AdSense;
• "Yandex. Cards".

Plus applications that call more below.

Notifications are configured so that they can be smaller. This letter to the business email and personal messages in social networks. And, for example, VK I can write only the people included in the internal list of "Friends +". It was necessary to do so, because the people in the social networks is quite sociable and tend to write to the PM on any occasion. Messages like "Hello, Oleg! I need a direct contact Mikhail Prokhorov! "Is very distracting.

The plates are rarely used. Sometimes, reading e-books, which are not in paper form, or Train your brain in the program LumosityWhich differs from its analogues beautifully designed. But mostly I iPad is a beautiful mouse pad when working on a soft surface.

I prefer the Chrome browser as it perfectly synchronized between different devices, while maintaining the cloud passwords, browsing history and other information. In Chrome, perfectly implemented multiplayer mode. For each project I have a single user. This saves time. All at the same time in Chrome we have "scored" 12 members: all members of the family plus separate profiles for each of the projects.

So how often to change the computer for me is very important to quickly sync files between devices. To do this, I use Google Drive. Am I missing 17 free gigabytes as videos, photos and files of other types of files I store in other clouds. In particular, in the Mail. Ru I for storing videos and photos used 300 gigabytes to 1 terabyte of memory.

Mail on the computer I use the Gmail browser version for your own domain. The smartphone is stopped at the MyMail from Mail. Ru Group. I connect to it their mailboxes on different domains and services. Excellent app, it is more convenient than the Inbox. For example, when there is little time to copy the link and create a reminder in the calendar function helps "Letter to Me."

But there is one drawback: it is impossible to set up so that a push notification from one of the drawers did not come in the smartphone status bar. Or come all, or none.

Mailing addresses for its own domain on looking for some "Gmail for business"and mail for the domain of "Yandex". The second service is free and extremely easy to use. Free service "Mail. Ru Business"For this purpose I have not tried.

The used to use «Google Calendar" as a calendar and task scheduler. There, I have developed his methodCombining a number of well-known practices.

A separate scheduler like Wunderlist get used to I can not yet, but regularly I bring back long-term plan objectives.

Framing photos and edit using the desktop version of Google Picasa. The manufacturer has ceased its update, but still works fine.

Video edited using an inexpensive program worth 2 000 - Movavi Video Suite 15.

To edit the text using Microsoft Word, and when working with text teamwork - Google Docs.

I listen to music in the service "Yandex. Music". It is well recommended by little-known artists.

Is there a place in your paper work?

At the meetings I use a notebook, writing down important points. To read print rare. Exception - all sorts of memos and texts reusable.

What is in your bag?

If I do not leave the city, the bag can generally not take as a smartphone and wallet fits in your pocket, and nothing more is necessary.

If you want to take your laptop or camera bag I manage Fred Perry (pictured). Also, I can take with Wi-Fi-router of Yota, if you need internet better than a normal mobile.

What's your daily routine?

Since I go to quite late, I try not to get up before nine in the morning (if there is no early cases). I start the morning with a cup of coffee, easy charging, urgent matters such as e-mails.

In the morning I have increased productivity. But the gaps are effective at any time of the day, if you do not get distracted. While working at the computer, trying to take over the smartphone is not more than once every two hours. If you react to everything that pours to be unable to work. Notifications on your mobile comes with no sound and vibration.

How to pass the time in traffic jams?

I do not drive and avoid traffic jams, schedule an appointment at a convenient time. I use "Yandex. Taxi "and Gett. Uber - less often as difficult to find a car they do not usually yellow, and the service does not write the color of the car.

While going in a taxi, as a rule, I read the news in Facebook (I have a wonderful "set" of friends, and the tape is obtained very interesting) Pocket (That was reserved for the pending read before), Feedly, «SMI2" LinkedIn, Flipboard.

If the road does collapse, I can ride on the subway. In the warmer months, there is, I go around the city on a Specialized bike.

What's your hobby?

Playing the guitar, taking pictures, I visit a new city, but not as often as we would like. I hope the time for all of this will be more.

What place sport occupies in your life?

Of the sports most like cross-country skiing. Before taking them out. Before last winter, I decided to buy. It ended badly, as available-for-days ski appeared in Moscow, probably six or seven. That there is no snow, the sleet. As a result, a total of five times over the winter could drive.

Of team sports like football and tennis, but too infrequently manage to play.

I try every day to walk 7-10 kilometers. At this time, I listen to podcasts or other audio recordings. I can not watch videos of lectures, conferences, interviews, but if I'm interested in, then I download them to your computer, convert to MP3 and distilled on a smartphone.

Podcasts, and just listen to audio files using the application Podcast Addict at a speed of 1.7. If a person speaks quickly, reduce the coefficient to 1.5 if slowly - increases to 2. Thus hour can listen 102 minutes.

Layfhakerstvo from Oleg Anisimov

books

Autobiography to read the most interesting.

• «Losing virginity. I built a business by doing things their own way, and enjoying life"Richard Branson - the legendary entrepreneur global scale.
• «Lose everything - and once again begin with a dream"Vadim Tumanov - about human nature and history of our country.
• books Oleg Tinkoff and Boris Alexandrov - business through the prism of history.

Movies

Shows do not watch, because they do not have time even for very worthwhile films. reminded of standing view:

• «Social network"David Fincher;
• «"Grand Budapest""Wes Anderson;
• «Searching for Sugar Man"Malik Bendjelloul;
• «game for a fall"Adam McKay;
• «Melancholy"Lars von Trier.

I recommend lectures and interviews clever and cunning people, such as Sergei Galitsky, Mikhail Fridman, Ruben Vardanyan. From podcasts - "Balloon" Boris Grebenshchikov.