Jobs: Michael Brusov, service founder Cindicator

Workplaces / by admin / December 27, 2019

At 29 years, he has launched several start-ups, preparing for the Ironman and believes that the need to have a target that is beyond life. Meet Michael bars.

Michael Brusov

IT-entrepreneur. He graduated from the Moscow State Technical University named after Bauman. Start-up projects: SaaS-platform for monitoring social media Wobot, costume rental service Costumerent, crowd-forecasting-platform Cindicator. Last attracted 250 thousand dollars of seed investments.

What do you do in your work?

My name is Michael Brusov, I am 29 years old. Just recently, I finally saw himself as an entrepreneur. But before that, a reasonable interpretation was a long way.

I started doing Internet technology start-ups in 2009. In the seven years it has been a number of successful stories and failures.

The most interesting and productive experience - launching SaaS-platform for monitoring social media Wobot. It kept within the entire range of classic startups: incubators, pivots, round of investment, the founders of the conflict, the withdrawal of investors.

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I also want to mention a very interesting experience of creating a business that will pay off all the investments in the first three months and It generated a net profit every month with the founders of immersion within the next two years it up to 10%. It Costumerent - our favorite costumes rent service of the saga Star Wars.

Now I run a service for market signals and forecasts by connecting to the collective wisdom of the crowd Cindicator.

What is your occupation?

In 2004 he graduated from the literary grammar school and then, with some idealistic notions of a peaceful space, he entered the Moscow State Technical University named after Bauman.

The closer I came to the end of the training, the less was the desire to work in the specialty (design engineer). Most youthful imagination that appeared while reading Strugatsky, kill me empty shovels factories, where every year we passed practice. Attempts to apply the knowledge obtained I stopped after three years of alignment with their studies.

Not to say that I regret spent six years of life, but if I had a second attempt, I would have chosen a different path.

From the fifth year he began to actively implement their own - then still embryonic - entrepreneurial inclinations. It all started with the establishment of a new informal University logo and the subsequent development of clothes line with him. Even then I intuitively applied the Lean Startup, although not yet know about the existence of such a concept.

How does your workplace?

I have several jobs, depending on my location.

New York - table in coworking.
Moscow - coworking or house.
St. Petersburg - the office of our R & D-department.

Michael Brusov about working in coworking — Jobs Coworking

Very often the work of cafes and public places.

Therefore we can say that my work place - is electronic gadgets and pieces of paper with a pen or a Moleskine (I evangelist stationery and other details from Muji).

gadgets rather minimalistic set: MacBook Air, iPhone 5S (in Touchetta cover - one of the previous business).

Also, I wear a watch Polar M400, I spend with them all the workout. They connect the heart rate monitor, cadence sensor and speed, and also has a GPS.

The most used applications and services on the laptop:

Trello (Plus a mobile app). There I am private, personally-working card, and for some employees - kanban board (weekly sprints). The plan for the day refused to in any service or application, as the best pieces of paper have not found anything yet.
Slack (plus a mobile app). There goes all operational communication with the team also carries here all video calls. We plan to completely abandon Skype because of its terrible instability.
Jira. Here there is a planning and management process 90% of our technical team. We work two-week sprints.
Grammarly. This is an indispensable thing for correspondence with English-speaking clients and partners. The program will check the text for errors, misprints and even gives advice on selection of the best words in each context. Integrates with Safari, Gmail, and costs only $ 140 per year with an excellent free Trial.
Cindicator (plus a mobile app). Pain and needs of its customers better understand if the same are using on a daily basis to the destination your product. Founders need to be evangelists in their companies.
«Google. Calendar "(plus a mobile app). 'M in it all the meetings, events and calls.
«Google. Documents "(plus a mobile app). I am here many tables on the company's finance, business planning, marketing plans, and plan sports training.
Strava (Plus a mobile app). I use during sports training (time intervals, height, pace, heart rate, cadence, average speed in real time), and syncs with the web version for later analysis.

On the phone than those mentioned most often run more Telegram (all notifications are turned off, the other messengers are removed), where the operational communication with friends and partners, as well as Gmail. I would also like to say that to remove the application of social networks (except for Instagram), to spend as little time there as possible.

Mail for me is the main planner. In Gmail, I have turned off all notifications, try to check for mail no more than once per hour. The letters are distributed on four folders:

Action - requires action or decision from me. This folder is never more than 30 letters.
Waiting - expect from someone active action, response or solution. This folder is never more than 50 letters.
Read - you need to get acquainted with the material in the letter. This folder is never more than 30 letters.
Other - everything else that does not require me some action. I never walk into this folder only when using search.

Many letters and try to delete every month specifically unsubscribe from the mailing lists to which I manage to sign a variety of services. By the end of the day (sometimes weeks) to scatter the letters in folders and keep a pristine empty inbox.

What is in your bag?

Always travel with a backpack Samsonite, which often breaks, for example, sports equipment for training.

Michael Brusov about the contents of the bag

This backpack is perfect for meetings with serious B2B-customers and for everyday use.

What's your daily routine?

In New York, I wake up at 6-7 am (Moscow - 8-9), local time, to increase the productive time to work with the Russian office.

Next to the breakfast spend a short meditation, sometimes combining it with the cooking. While the body is not fully awakened, the mail is not visible.

Start proactive attention and the most productive segment of the day, lasting about three hours, starting after the first drinking a cup of coffee.

Until the end of the day realizing that plan, taking into account the new urgent tasks. I try to share a dinner for at least two meals and do not overeat. Unfortunately, rarely opportunity for an afternoon nap, but if there is, always use it (at least 30 minutes).

In the period from 20:00 to midnight on weekdays I have built cycling or cross-country training. Not the right time for physical activity, but in the morning and in the afternoon it is virtually impossible to build.

I fall asleep around 23:00 in New York and in the morning in Moscow.

What place sport occupies in your life?

Sports in my life occupies a very important place, one might even say one of the most fundamental.

Integration into the busy schedule startup in the early stages, the six workouts a week three different sports requires rigid discipline, motivation, and management of various goal-setting.

But I try periodically to develop new types. For example, now enthusiastically engaged in triathlon and preparing for the passage of the Ironman distance.

Triathlon (especially running and swimming) for me is a very effective way to sign in a state of flux and trance, as well as a strong distraction and change activity.

Layfhakerstvo from Michael Brusova

Life hacking that help me:

Check mail once an hour. Nothing critical, if you do not react to the letter of momentary, will not happen.
Disable the maximum all notifications on your smartphone and laptop.
On Sunday, a plan for the next week prioritized.
Starting the day with meditation, tuning in to today's challenges and overall global goal.
Have a purpose that is outside your life.
Before going to sleep to visualize the operational plan for tomorrow.
Sleep at least seven hours.
Embed naps (30-60 minutes) into your schedule.
expand their social capital and to share with others.
Constantly increase the likelihood of positive "black swans" on your way.