Jobs: Alex Shelestenko, Twitter representative in Russia

What do you do in your work?

I am engaged by media Affiliates Twitter in Russia.

What does it mean? I communicate with people and organizations from the world of music, sports, cinema, politics, news, and help them get the most out of Twitter (and someone says that, on the contrary, to give a maximum of Twitter to the delight of readers) at the expense of simple tips interesting or challenging projects.

Over the past couple of years has been much more interesting, a lot of whom have worked with. We have launched interesting projects and with the first channel, and the Premier League, and the CHL, and "Invasion." If curious, subscribe to @TwitterRussia (And at the same time to me - @akahamlet in Twitter, Periscope and the other social networks).

Why Twitter people?

This is an extensive platform on which there are also cross all sorts of people, organizations, interests and business model. Someone subscribe to your favorite athletes or politicians, someone - to his classmates, and someone - to our colleagues (journalists, marketing specialists, investors, and the like).

Daily service sent 500 million tweets. This means that everyone can rebuild his belt so that the real-time tracking of all his interest: human life, news, new items from your favorite companies and dialogues interesting people (both friends and simply known personalities).

Furthermore, everyone has the opportunity to participate immediately, retvitnuv interesting tweet and engage in dialogue.

Twitter - this is a live broadcast, live, and we believe that the future belongs to live communication.

What is your occupation?

Diploma I am an expert in the field of international economic relations. After graduation continued his little languages ​​(Swedish and Finnish).

Before doing Twitter marketing in the Russian office of Google, and then in the head office in California. Launched the Chrome browser to Russia, held Google Developer Day conference.

What should know and be able to a person working in your field?

To be able to present the company's products, lead conversationAnd be creative, that is, to come up with interesting solutions, which are achieved with the help of Twitter business objective partner.

I work in California and could not help trying on themselves as professional world of international experts. There is very much appreciated the focus on results, entrepreneurship, analytical approach to problem solving and the ability to think outside the box.

But Russian straightness, like many compatriots on itself already experienced, perceived bad. We must always strive to de-escalate and smoothing the corners. The working relationship is no place sharp emotions.

How does your workplace?

In the office, I have a table and a few favorite cozy places where I like to hide so that nobody distracted. Sometimes I work at home in the living room or in a house in the mountains.

Two laptop notebook and desktop - this is the most valuable thing. On one of the laptops I watch Russian news to "rain" or "RBC" and sometimes watch the NHL matches in parallel with the work.

My top apps: Twitter, Gmail, WhatsApp, Chrome, Google Maps, Facebook, «Camera», Uber.

Mail in Gmail, work on documents - through Google Docs. I am very used to it, so happy when he learned that on Twitter the company working for Google Apps, no Outlook.

also we had a lot to work with KeynoteBecause I often create, edit and share presentations.

Is there a place in your paper work?

The best ideas are born on the paper, so my notes inscribed with ideas for partners.

Paper helps me organize and arrange your train of thought.

What is in your bag?

In addition to laptops and tablets, there is a portable battery, adapter for connection to the big screen (all the same presentation to show) and headphones.

What's your daily routine?

I definitely owl.

By itself, an owl, and now I prefer to work in the morning and in the evening to chat with yet / already not sleeping Russian.

Before going to bed make out mail: I answer the accumulated messages (this is always a bottomless pit), and send e-mails with the hope to get an answer in the morning.

What's your hobby?

Motorcycles, dogsHistory, numismatics, traveling, music - a lot of things. It is difficult to say exactly why these things. Simply, they enrich me and bring satisfaction.

I also play a lot of hockey and skiing. Hockey - a team game in which constantly work on yourself and learn to overcome obstacles, often through I can not, or in a hard fight with a rival.

A ski - for the soul. Find yourself a nice path through the forest down the virgin snow - it's an adventure, an adventure!

Layfhakerstvo from Alexei Shelestenko

Highly I recommend the show "The Crazies»(Mad Men). It contains many things that are useful to the marketer.

Also visit once or twice a day to the site Reddit.com and read the comments to posts. There's a lot of information! It is a living encyclopedia, news and entertainment.

What is your life motto?

Love your neighbor as yourself.

I am inspired by the good deeds of people. Especially towards strangers (or animals).

What would you wish the readers Layfhakera?

Find what you're good at and do it. Do not try to cram yourself into a form that is not meant for you.

Maybe you're trying to be an accountant, but in fact your vocation - to create video blogs, or you want to work in an advertising agency with interesting accounts, but in fact you need to manage people or get your a business.

I enjoy what I do, and even better - to be engaged in that love!