"In game development, you can keep up with the industry for the month" - an interview with the brand manager Yevgeny Vasilyev

Evgeniy Vasiliev - a handyman who is promoting the games and platform blokcheyn The Abyss video game developers and gamers. Founders of the project in the future plan to compete with a giant like Steam. We asked what it is - to promote a new product based on the technology, which very few people understands, and how in the end to understand what cryptocurrency, Blokcheyn and tokens.

"You can not be aware of such news" - on the ICO and the new gaming platform

- Eugene, tell us what you are doing and that is now part of your responsibilities brand manager.

- The most interesting of the current projects - a The AbyssPlatform digital distribution on the basis of blokcheyn technology. The very idea of ​​a long time in the air, and now some companies are starting to geymdev way or another to implement it in their projects.

We create an ecosystem mainly for multiplayer free-to-play-games with an internal cryptocurrency where each player be able to earn by inviting friends, getting achievements and creating the game content (stream, guides, reviews, fan art and etc.). And similar benefits for developers: all players that will fall on the platform through their game, will bring them income even after retiring from the game in the other. There's a lot of buns, it makes no sense to list all here, they are described in the white paper on the project website.

Through the use of smart contracts - they are part of the technology blokcheyn - for transactions do not need legal delays and extra confirmation. Transactions will occur almost instantaneously. So just more convenient for users.

Part of my job to work on The Abyss included PR, preparation and carrying out of advertising campaigns, the creation of banners, Landing, interaction with partners and gaming media. That is all that is associated with advertising and promotion projects. Now it is the other work that we are promoting is not just a game, a new platform, go to the world market.

- When I asked my friends if they are ready to participate in blokcheyne, often received the answer: "This kind of garbage, nothing is clear, I do not want to mess with that." As you work with it?

- In Russia, we constantly face the same problem. Over the last year, when it started HYIP on cryptocurrency and blokcheyna, this word has become almost a dirty word. And we want to change the attitude to this concept. The fact that there was already a lot of projects, which are very loud about yourself stated, but in the end none of it fulfilled. Or even collected money, and then holders disappeared, leaving people with nothing. This happened several times, and the word "zashkvarilos".

We, of course, also use crowdfunding, but our main task - is to create the platform. The company Destiny. Games, whose founders came up with The Abyss, has been around for 10 years. Project Creator interested in the idea even before it became a Force in the news. He participated many times in other projects ICO, well versed in cryptocurrency blokcheyn and technology. He realized that it is a platform video game market is not enough, because blokcheyn simplifies many processes.

In addition, there are a number of problems that had long been complaining about, but can not solve. In Steam, for example, there is a workshop where people can make fashion and receive a percentage of sales, but it is microscopic, so the community is not interesting to do: labor costs simply do not pay off. And we also want to fix it, because now there are all the necessary tools.

- In other countries, ICO react better than in Russia?

- In general, yes. Now a lot of markets: China, Europe, North America. We keep working with all, so you have to be constantly included in the process and to respond to events that occur in all time zones. Questions arise around the clock, people increasingly want to understand the project.

- You hired marketing experts from those countries which are moving?

- We have a separate marketing agency that works to outsource, and the people there are specialized in promoting just such projects. They work with an international audience. The head office of marketing company located in the United States. China - is a complex market with its foundations, which is not so easy to get, so you need partners that help with promotion, while in China and understand the features of this country.

We are actively working with social networks: focus more on services that are popular in most countries: Facebook, Medium, Reddit. Although regional use, the same "VKontakte" or WeChat.

- When you came to the company, already we knew what the ICO?

- Yes, it is impossible not to be aware of such news. I was prepared for the fact that it is impossible to predict in game development that you are waiting for tomorrow, because it is a hell of a dynamic industry. A few years ago there was (and still is, although it has slowed down) trend in mobile games. All they did, then everything began to make VR-games now - blokcheyn projects.

In game development, you can keep up with the industry for the month and no longer understand what is happening, so we need to keep our finger on the pulse. But when I learned that we are going to do a project on blokcheyne and we are waiting for an ambitious product that shoots all over the world, I thought, "How cool that I was here and now."

- It was not terribly engaged in such an ambitious project?

- When you create such large-scale projects, you know that before, in principle, nothing like that happened. No one knows how to do it right, and how - is wrong. This lesson does not work in a school where it is necessary to make the handle of the screwdriver on the proven technology. Simply, there is a specific situation here and now, which is necessary to understand, to put something of their own. Importantly, based on my experience and the experience of colleagues, make informed decisions and to choose the best option. It's not scary, it's really cool opportunity.

- What to read, to understand the topic blokcheyna?

- There are specialized forums and websites about cryptocurrency that appeared more with Bitcoin.

A lot of information on the Telegram-channels "Mastridy", "Mastvoch», Addmeto, and not so much about cryptocurrency much about technology and the world in general. The guys are good links with detailed explanations, infographics. For example, here roller why bitcoins - it's cool and how they work cryptocurrency built on blokcheyne. A good educational program for those who regret not versed in such technical matters. More advice:

• video conference Ted on the same subject;
• a book about cryptocurrency "The phenomenon of Bitcoin».

- How long did it take to start collecting tokens from concept to pre-sales?

- We work in two directions. The first - is ICO, tokens issued and placed them on the sites for sharing. Here almost everything is ready to launch in January. On the technical side we could start as early as December, but the legal issues proved too much, we had to take into account the laws of different countries, and we have decided to postpone the start. The second - the development of the platform, content content, partnerships with game developers. Now we are the preparatory work, the prototype will be available in the spring, the development will take about six months, and the first version will be released at the end of 2018.

- How many people are working on the project?

- More than 60, not counting outsource.

- How do you organize work processes? How to coordinate a job?

- Key decisions are made by the founder and project managers. To coordinate teams use Google Docs, Google Sheet. In the role of Task Manager in our Jira, the main messenger - Slack.

- How to plan your day, when you work with a great team? How to disconnect from work and relax?

- In addition to the main task-manager, the total for the entire company, be sure to use something for myself. The simplest Todoist or Wunderlist, where you can record tasks for the day, the key business plan for the week. Or fixed on a pad of discussions and meetings, so as not to forget anything.

Free time necessary to devote to the sport or a hobby, even for a walk after work and on weekends, a bike ride in the winter - snowboarding, swimming in the pool - who is more like it. :) Charging is done. I do every morning, because in the evening did not go to training option. You never know how much over time, so it's easier to give yourself physical activity in the morning, when the time is.

"The games will help create a more advanced society" - a new professions, machine learning, and a bright future

- How did you fall into geymdev as a marketer?

- Before that I did five years the game itself - it was a hobby. Was a developer, designer, animator, but in advertising, not in game development. And in 2016 came at a public lecture in VSHBI (Graduate School of Business and Informatics). And I was so hooked that I realized geymdev interesting so that I can no longer work on the old job.

The most logical way was to burst from the ground, and pass the course "Management of game projects", where he taught psychology player games monetization, marketing, management team, and so much more. Plus a set of practical skills. It has played a role, I met interesting people, to realize their own game project, which was steeper and more interesting than anything I've done before. The course and the project helped me to believe in themselves and realize that I found my.

- You studied in courses that have defined the profession, taught at the "School of the future occupations." This means that the old do not need?

- I taught at school CrushProThere understand that education lags far behind the times, especially in school. The approach to the organization of educational process and school children in space pushes certain limits. In the "School of Professions of the Future" is taught, for example, robotics, children who barely learned to write: they do small projects at the same time learning and teamwork, and perseverance - not stop, even if not immediately obtained.

I conducted courses in game development for older students, and I can say that their work is sometimes amazed how they all do? It's cool, and it is necessary to give the children the opportunity to try out new technologies as early as possible. In 18-20 years, they will have a better understanding in what direction to move forward.

Now, when information can be obtained at any time, it is especially important not to force hack some specific things, and teach critical thinking, and communication with other people. Do not grind, that is correct, and that - no, but to show how to try new things and find an interesting, believe in yourself. If a person is not fearThat he may do something wrong, then he will be able to find everything that they need.

- What will be the most popular profession in the near future? What should do?

- I close position Sergey Orlovsky Interactive has of Nival. In the coming years, machine learning will continue to evolve at a frantic pace. UAVs also become something familiar, as they are now smartphones.

Already this year in India, tens of thousands of people changed their profession because of technological advances and automation, and this figure will grow. By forecastsIn the US in the next 5-10 years will begin to die profession truckers, because trucks will be more profitable to put on a stand-alone management.

Automation will affect the economy and leave many people out of work.

A new stage of industrialization will be similar to what we were in the XIX century, when workers went on strike against opening factories with machine tools that increase productivity, as they left the people without earnings.

There are several possible scenarios, one of the most interesting - it's unconditional income, that is, the distribution of benefits, which will avoid conflicts and disturbances. But at the same time people will have something to occupy. And this is where the challenge to game developers. The fact that the games are complex products. They and psychology, and the music and the plot, and graphics. The games have developed mechanisms for years to attract and retain the attention and rewards players for certain actions.

So: the game will make the teaching, motivating to self-development, they will contribute to a more advanced society in an environment where many people can not work.

- What play now to see which games have combined education and entertainment?

In my opinion, now the most promising company that creates educational games - a Luden.io. Just have it done in an entertaining manner, it is interesting and exciting, besides in VR.

In general, they will need roughly the applied games that do not distract from the real world.

Layfhakerstvo from Eugene Vasilyeva

Books:

• «Games People Play"Eric Berne. In it a lot of things that I remember and apply every day.
• «Aggression"Konrad Lorenz. She though about animals, but we have a very strong animal instincts who could not, after millions of years of evolution as just disappear for several thousand years of civilization.
• "The eight deadly sins of civilized mankind" Konrad Lorenz. The book was written several decades ago, but the urgency of the problems in it only grows with time.
• «Psychology of influence"Robert Cialdini. Reference book for anyone who wants to learn how to resist manipulation. It specifically useful things that you can use yourself or give to use for yourself.