Why change the world is easier than to convince others of what you have done

In this photo was captured one of the key moments in the history of mankind, a moment that changed the world. But the most remarkable thing is that it no one noticed. Together, let us try to understand why contemporaries did not notice many of the great inventions.

One day in December 1903, two brothers-inventor of Orville and Wilbur Wright's first time in the history of the rise in the sky design, vaguely reminiscent of a modern glider. The unit stayed in the air 12 seconds and flew 36 meters at an average height of 3 meters. Exactly then humanity It subdued the sky.

However, neither that day nor the next, nor the next few years, no one, except for the neighbors of the Wright brothers, did not pay attention to eccentric experiments. If we get into the newspapers of the period, the first mention of some brothers, inventors, we meet in the New York Times only in 1906.

In one of the editions of the newspaper for 1904 can be found a remarkable interview with the owner of the balloon, which fully reflects the comic situation. The journalist asked the balloonist, if someday people will be able to fly like a bird. To which he replied: "I think that one day they will. However, this will happen in the very distant future. Probably, some flying machines appear, but only a very, very long time. " As we understand it, this number New York Times came out a year after the first flight of the Wright brothers.

In the middle of the XX century historian Frederick Lewis Allen wrote a book in which he revealed details of how the world learned about the Wright Brothers.

Since their first flight several years have passed, and people just started to understand the significance of the experiments of the Wright brothers. In 1905, regular folk were still firmly believe that is born to crawl can not fly. And the first professional journalists have been sent to the workshop inventors only in the middle of 1908. From there they returned absolutely delighted and insisted that their stories were published. Only after this moment the world finally opened his eyes and realized that humanity subjugated sky.

Frederick Lewis Allen

situation with invention Wright brothers is universal in many ways. Unfortunately, our history knows many similar examples that emphasize a simple truth: there is nothing really complicated about to change the world. It is much harder to convince others that you did it.

You just do what you take and what you believe, what really convinced. But it should have enough time to go to the people around you have ceased to criticize your class. And if you're really sure what you're doing, you will not be afraid to be rejected or misunderstood. Perhaps this is the essence of being a pioneer.

Jeff Bezos

In fact, this is a very important message. Because often things immediately won universal love, are only improved versions of long-familiar products. They are becoming popular only because they are similar to that with which we were already familiar. The reality is that the most revolutionary invention in the beginning of his career are rarely popular, even among the very smart people.

The same situation occurred with Alexander Graham Bell when he first tried to offer his invention of Western Union. "Your phone has for our company no value, there are too many flaws. Unfortunately, it can not be regarded as a new means of communication ", - said the scientist.

The emergence of the first car, too, was met with negative. In connection with this event even issued a special memorandum of the US Congress.

In fact, to convince the public, Henry Ford took 20 years.

Such a situation, which is full of history, suggest to us that any forward-looking ideas will inevitably pass through these seven steps:

1. About your invention or product nobody knows.
2. The invention of know, but find it irrelevant.
3. People are beginning to realize your idea, but I still do not see the ways of its application in life.
4. Your product is perceived as a toy.
5. Your product is perceived as an amazing toy.
6. Begin to use the invention.
7. People can not imagine life without your product.

Wandering from one stage to another may take decades, sometimes - less. Looking back on the experience of previous years, can be done to three main conclusions:

1. A truly innovative ideas require a lot of time to change the world. To revolutionary projects come true, you need to learn to wait.
2. If the invention was evaluated on a scale of several generations, the success should not be measured on a quarterly basis. Our history is full of examples of how long and at times unexpected can be changed.
3. The invention - it is only the first step. To a new idea has found its place in our culture, on average, it takes about 30 years.