How to develop creativity using Scamper
Inspiration / / December 26, 2019
Vetas versatile
The founder of the creative incubator Creative Happens. It teaches creativity HSE, keeps a blog "101 creative development method" and Telegram-channel "Creativity 101."
Why do I need Scamper?
We have already examined two tools that help creatively solve problems and find great ideas. it Association and empathy map.
But there is also a creative tool like Scamper. Its essence lies in the fact that, when considering the problem, you should find ideas, answering questions about certain actions.
Scamper is able to be your helper, because the ability to ask questions and seek answers to them - the basic skill of any person. And questions lined up in an orderly chain and using a set of actions to solve the problem, give an excellent result.
What is Scamper?
Substitute, Combine, Adapt, Modify, Put, Eliminate, Reverse (SCAMPER) - this is a list of actions that you need to apply at a time or in combination to their problem, answer the test questions and get ideas for solutions Problems.
Bob Eberle in 1997 brought these actions are in the same group and came up with Scamper, but did so on the basis of more extensive checklist Alex Osborn.
This technique is used for brainstorming, Refinement of existing and development of new products.
How does this device?
Action Set (models) helps to study the various aspects of the problem, including underutilized and have potential for development. Consistently answering questions about applied action, you get surprising answers.
Standard set of actions (modification) is as follows:
reduction | Act | Description |
S | Substitute | Replace something: the components, elements, materials, people |
C | Combine | Combine: combine with other features, elements |
A | Adapt | Add something new elements, components, functions |
M | Modify | Modify: modify the size, shape, color, response time |
P | Put | Apply for something else: for a different industry or task |
E | Eliminate | Delete: to simplify, leaving the essence |
R | Reverse | Flip: interchange, start with the end |
How to use Scamper for creative problem solving?
It's simple:
- Identify the problem and its constituent parts.
- Prepare a table for work, inscribed in the column elements of your problem (system components).
- Fill each column at a time, answering the test questions for the selected action.
- After filling the entire table to select the most interesting ideas.
- Implement the selected ideas.
And what are the alternatives?
You can have your own Scamper. You can determine for yourself checklist and drive through all the problems that cause difficulties.
In Scamper sometimes instead Modify ( «modified") is used Magnify ( «increase") instead Eliminate ( «deleted») - Minify ( "Minimize") or Simplify ( "simplified"), instead of the Reverse ( "flip") - Reorder ( "swap"), or Rearrange ( "Rearranged").
Scamper - flexible and open instrument, the main principle of which - to answer key questions, forcing myself to think otherwise.
There is a very good list of questions, which I spied at the training school games Vadim Demchog. I called him CWE - checklists awareness:
- Who am I?
- What am I doing?
- What is important to me?
Every day I cast myself on this list.
How to use Scamper in practice?
Try to get rid of Layfhaker through Scamper. You will leave it for 10 minutes.
Take Layfhaker as the system that we want to improve. Select four. For example, the idea of traveling, people, knowledge, content, club, life hacking, advertising, job applications, social networks, AliExpress. You can take one part and divide into small. For example, the content - text, video, podcasts and games.
Fill the table Scamper. In each cell write the 2-3 answer, it is not necessary anymore. We enjoy the ideas and choose the best.
element 1 | element 2 | element 3 | element 4 |
Combine: which parts can be combined, it is possible to add, how to make a single entity that can be mixed, which should grow together as pack | |||
Adapt: what more it looks like if there is a similar, but with a different context, is there similar ideas in the past, it is possible to copy or take, who can imitate, how to adjust or transform | |||
replace: I can replace and that it is possible to replace the other elements or rules, whether it is possible to use other resources, what are the alternatives | |||
change: that you can change, enhance, supplement, extend, can I play with the size, shape, color, texture, sound, or smell that is, if you change the name, can I change my attitude | |||
Apply a different way: for what it can be used more, how to use it anyway, as it can use the child, old man or people with disabilities, whether it is possible to guess, for what it is, if you do not know anything at early | |||
Delete: how can I simplify it, which parts that are not needed can be removed, it is possible to ignore the fact that I underestimate, it is possible to divide into several parts as quickly to correct the interference as to get to the essentially | |||
Swap, deploy: that is, if you start from the end or change the order of actions as part of the change in some places, to become better, can whether to perform the function of the other element of the system that will change if the positive to the negative or accidentally to shuffle |
Is there any useful resources or books that are useful to me?
Of course:
- Infographics Scamper about in English.
- The book "rice assault"Michael Mikalko.
- The book "I want more ideas"Steve Rowling.