7 reasons to talk publicly about their business

Almost a year ago, we decided on a co-worker with an adventure: a bet in six months to open a coffee shop and bring it into a plus. Since then we have had many adventures: we opened two coffee shops, fled, I went to do his - and about all that we were told publicly. And it turned out to be our most successful business decisions.

When we started to build a business, I started a Telegram-channel "brew business" and began to fold back, we We make decisions, how to deal with the formalities - calculations, contracts, accounting - and more laughter and tears. We were not afraid to make mistakes publicly and ask for advice from readers. So to get the reality of business: some traces of him as adventurous show, others read as a course for the entrepreneur. We quickly scored the first 4000 subscribers, they also were the first guests of our coffee.

Today I'll talk about why their business is open - it is profitable.

1. love you

When we started to build a business, we have divided it into two stories: in the Telegram-channel told about business and money, and Instagram - about coffee and people. We thought the Telegram lead partners and investors, and Instagram - guests at a coffee shop. But it turned out, it works differently.

Our first point was very simple desk inside the cheese shop, even without a sign. On the first day we came to 150 people - subscribers channel, we have earned 26,260 rubles. For comparison, usually a new coffee shop with a sign on the first day earns 1 000-1 500 rubles, and in the first month out of 40 checks per day. Come to us from other parts of Moscow, and even from other cities.

It turned out, it works well. You tell such boring things - about the revenue, about the purchase - but the more you share experiences, emotions and fears. People see the business to a live person, and it works better than the pictures perfect coffee foams.

If you talk about starting a business, people become attached to you. Marketers would call it a "loyal audience", we call - "their".

2. you help

We started a business from scratch and do not know how anything. If you only knew how much we have made mistakes, as we rested on the obstacles that have come up with themselves! Subscribers wondering how to build a business, those who does not understand anything. And of course, they want to help.

If we do not know how to be, subscribers throw hundreds of tips. Need a car to move - is the one who can ride. Need to hang a shelf - comes Michael with a drill. We opened three coffee shops, and only one room found through the "Cyan", the other two offered channel subscribers.

As soon as we began to share their experiences and emotions, subscribers began to share with us - the Council, chores, things. We were no longer alone.

3. Do you offer special conditions

When the channel scored 4000 subscribers, suppliers and services realized that all this is their target audience. The channel is small, but the impact that almost all subscribers - entrepreneurs or those who are planning to become them. Many companies want this site to talk about their services.

We basically do not place advertising on the channel, but talk about their experiences. If the bank has offered favorable conditions, we talk about it. If, on the contrary, we do not like the service, we are also talking about this. Products and services were offering us their services at discounted prices, so, if we like, to get free publicity.

4. Easier for you to find partners

If you talk about starting a business, everyone understands what is expected of you to wait: what you can do, what rules are playing. Tricksters and schemers are afraid of publicity, and keep away from you. But supporters quickly you find yourself knocking on the proposals.

Andrew from the coffee shop "Coffee inside" teaches us how to make a stand ergonomic

I think usually it to earn reputation and become well-known on its market, the entrepreneur takes a year or two. We dealt in two months. We have not had time to do anything special in the coffee business, but we already knew all colleagues. Publicity has made us visible - it helped to break.

5. Do you have an incentive to move forward

All business have bad days, weeks and months. When everything goes wrong, I want to hide under the blanket and wait. But if the business is public, you need every day to do something. You can not just fall silent, because after you watch potential partners, investors and staff. If you stop, you lose not only money but also reputation. So the publicity makes you all the time to move forward.

Even if you still do not know where to move on the next day you come up with a way out. Show must go on.

6. you discipline

In business, it does not get to do everything by the rules (if you know what I mean). But if the public project, you try to clean the dark closets as quickly as possible. You understand that you are being followed not only friends - some waiting, when you make a mistake. It's very disciplined.

7. You develop a small business

I think a small business in Russia is so weak that entrepreneurs do not compete with each other. We are not fighting with each other and with the environment: with large corporations, bureaucracy and the fact that Russia's low level of consumption. The more businesses there is around you, the better you. If you help all small businesses as a whole, and help themselves.

If you are building a business in public, it shows others what it is. Someone will be inspired: "When you read your channel, it seems that everything is subject to that most can be the same," - this is a review of one of the subscribers. As far as I know, the little coffee shop May & May opened directly in our footsteps. We are for them is very sick!

And someone, you, on the contrary, dissuade. One of our subscribers said he planned to open a coffee shop, "but when honored, how many hemorrhoids, gave up." Well, this is also the result: we can assume we saved this guy a million. :)

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To talk about their business is difficult: there is no time, it's hard to find words, but somewhat difficult to be recognized. But I'm sure to tell you need - this is a good way to earn a reputation, to find their own and get help.

Leave in the comments link to your channel is about business - I will sign it, we will be friends. :)

see also

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