How to become famous on the Internet: 5 steps to create a personal brand

What is a personal brand?

Personal brand - the reputation and the image that is firmly assigned to a name. For example, Eugene Bazhenov - film critic BadComedian, a fighter for the Russian cinema-quality; Mark Zuckerberg - Facebook founder, smart guy in a gray T-shirt; Andy Warhol - well-known artist, author of numerous pop-art paintings.

It may seem that personal brand - the fact that it is only necessary public personalities and people of creative professions. This is not true. Brand in the modern world needs everyone. It helps to create an impression of you as a person and as a professional. To make a name in 2019 it is necessary on the Internet: where we spend most of the time. Many job tasks solved in the network, for example, with the help of internet you can get a new position in the company dream.

Imagine you are sending resume to some cool company. The employer first examine the dossier, and then climb to search for information about you on the Internet. If you do not shine on the World Wide Web, you can not even get a job. For example, more than half of the employers refuse to USA

Number of Employers Using Social Media to Screen Candidates at All-Time High, Finds Latest CareerBuilder Study hire people that do not have pages in social networks.

To create a personal brand, not enough to simply create in "VKontakte" and post funny memes in the tape. We need to show some cool qualities and talents you have. Turn yourself into a brand will help guide the five points that we created with the website builder Vigbo.

Decide with the positioning

Answer the question: "Why me personal brand" goals may be different: the increase in the work, attracting subscribers, search for buyers. Find your strengths and weaknesses, as well as remember that sets you on the background of others. This will help you understand what to bet at creating a brand.

Help may find yourself a book on self-development, for example, "Do something. How to break the deadlock and find yourself "Elena Rezanova or" What a dream. How to understand what you want really, and how to do it "by Barbara Sher. They can learn useful tips and even direct instructions for action.

Try to choose a more narrow niche possible. For example, if you are a photographer and often do wedding pictures - positioning itself as a wedding photographer. The narrower your niche, the clearer the brand to others. For example, the name of Annie Leibovitz is strongly associated with photographic portraits of celebrities.

Proper positioning will help to attract an audience. About her, too, need to think in advance. Decide on who designed your brand: define the age, gender, geography. And to think how much you're willing to open: will only talk about his business, or even about his personal life.

For example, the founder of the home improvement store Linadelika Homeware Lina Delica relies on unique design, high quality and original aesthetics. brand customers - young fashionable girl. Linadelika Homeware We have an online shopwebsite linadelikahomeware and blog at InstagramInstagram accounts linadelikahomeware. Both pages are combined in style.

Close to him on the aesthetics and personal page of Lina Delica in InstagramInstagram-account linadelika. This is a cool life hacking for owners of Internet business: because the brand and its founder are firmly associated with one another.

When it is determined for the purpose, strengths, a portrait of the audience and his niche, make a list of what needs to be done to achieve the plan. For example:

1. Start page in social networks (Instagram, «VKontakte», Facebook).
2. Tell about yourself in a cap profile.
3. Fill tape examples of best works.

Use social networks to the maximum

Share your moments of professional and personal life. To create the image of a competent professional, lay out tips. For example, if you are a practicing lawyer, tell me about the new laws and how to assert their rights.

If you are creative, social networks lay out examples of works: photographs, paintings, songs, fashion images and so on. Turn your page in the portfolio.

If the brand you need to promote yourself as an entrepreneur, shows an example of the goods or services that you sell. Knitted hats, wooden tableware, eyebrow shaping, and so on.

Try promoting your brand, tell the story. Why did you decide to pursue the case, how long we go to the target. For humans, this is more interesting than just a pretty picture or faceless advice.

Develop a personal brand is cheaper and easier than the brand of the whole company. Therefore, if you have a dream of your own company, perhaps better to first make a name for themselves. For example, make-up artist Huda Kattan started from the page in InstagramInstagram-account HudaBeauty blog and on YouTubeYouTube-channel Hudaheidik. There she lays out examples of their work, video tutorials and tips on care.

Due to the qualitative approach and beautiful works Hood became popular, drew an audience, and then opened a cosmetics brand Huda BeautyHuda Beauty Website. Name on the Internet helped her already at the start of sales have a lot of buyers.

When mastered in social networks, create your own site: it can work as a portfolio, resume, blog or even online shop. There you can place all the information that you consider important: contacts, diplomas, examples of works, goods with price tags.

Site functionality in cooler, and there is no chance that you will be lost in the background of millions of other users - it is yours and yours alone page.

Find your style

To become a brand, you need to be recognizable. But this is impossible without uniformity. It is important that whatever you post on the Internet, in line with one style. Here, pay attention to two characteristics.

The first - the visual design. It should be stylish and modern. Make the page in the social network or website to help beautiful three simple rules:

1. inspires others. Look at the blogs and websites of successful people who work in your field. Note what you like and what not. Pay attention to the American or European blogs - most likely, the style of their design will soon become popular in Russia. Be the first to apply these ideas at home.
2. Add your. Your pages should be allocated on the Internet. For example, use different from other fonts and colors. But watch out for the aesthetics.
3. Take care about the picture. Take quality photos, check the compatibility of colors, and do not overload the elements. The site does not make a lot of inserts: player, animated pictures. The social networks are redundant dozens of emoticons, exclamation or question marks.

The second is an integral part of personal style - feed. Keep in mind the target audience and how your readers or viewers would like to receive information. If you are a lawyer or an economist, supply better to do serious and if the designer or photographer - relaxed.

For example, a pair of bloggers Kabankov Sergei and Anna Paradise - travelers. Therefore, in their social networks, they share their impressions of the trip, life philosophy and advice to promote personal brand.

And the guys still in Instagram pages are filled with beautiful pictures. The secret to your liking, which they use for processing. You can buy them on the personal site of Sergei and AnnaWebsite Sergeykbn & Anyuta Rai - the couple are a online shop with a collection of filters for smartphones and presets for the photos from the camera.

communicate

In order to make the brand a success, it is important to talk with the audience: to respond to comments on social networks, make online broadcast or conduct a "question - answer".

Try not to come up with an image. Be natural in communicating with the audience and blogging / website / personal pages. So it will be easier, and subscribers will feel the sincerity. This will make your brand more real and enjoyable. People will see that you are a real person, and are more likely to want to join your audience.

Interior designer Svetlana Zaitseva on his page on InstagramInstagram-account svetlana_atmosphera It lays out examples of work, as well as post personal photos and talks about his life. For example, the fact that for seven years does not eat meat. And still responds to subscriber comments. Svetlana has a personal websitewebsite Atmosphera, She uses it as a portfolio.

Be helpful

Remember that you are building a brand on their professional chips. And if you're cool and you know a lot or know how, then it should be shared. Make text posts with tips, burn video tutorials. If it works well, you show your level of professionalism and will be at the hearing of many.

Do you feel that you have a lot of experience and ideas in store - go further.

• Start a blog on YouTube. Create useful content: tutorials, workshops, personal experience. And if you decide to have a YouTube-channel, do not forget about the quality of pictures and sound.
• Record podcasts. All the same as in the previous paragraph, but it is easier due to the fact that a picture can not worry.
• write a book. Here you need to be sure of at least 90% that the information you want to share really cool and standing. Otherwise, it is likely not to sell copies and lose money.

Editors Maxim IlyahovWebsite Maxim Ilyahova and Lyudmila SarychevWebsite Ludmila Sarychev in 2016 we took a chance and released a book co-authored "Write to decline," which told about the rules of creating a strong text. We dare not in vain: now this book - a bestseller, and they are - an example of a personal brand.

---

Seriously we decided to develop a personal brand - create your site Vigbo. It does not need to understand the technical issues and be a designer, select the finished version of the directory and configure it for themselves - to change the text, photos, colors, and any blocks.

You can quickly and easily implement any ideas: post portfolio, start a blog, or create an online store. And if you need help, there are useful courses, webinars and friendly tech support, which is open seven days a week.

According Lifehacker20 promotional code you will get a 20% discount on your website or online store. The promotional code is valid until December 15, 2019.

Create your brand