4 really effective way to promote a business in social networks

To gain an audience of 50 million people, it took radio 38 years, television - 13. Facebook got 200 million users in less than a year.

More than 82% of Internet users have accounts on social networks and sit in them (at least) two hours a day. Russia ranked first in Europe in terms of social networks popularity.

There is a growing number of users who come to the social sphere is not for socializing and for information, as well as businessmen who understand that social media - an effective marketing channel. If you want to promote the project through social network, familiarize yourself with four effective ways of promotion.

Content - the main factor of advancement

Any SMM-specialists confirmed: without quality content promotion tools are useless. If your brand page is boring, do not count on growth of the audience and its loyalty.

Three components of good content:

1. Uniqueness. Information that you post must be relevant and exciting. Do not copy content from other resources. Exception - Crossposting between the company's blog and its page on the social network.
instagram viewer
2. Regularity. Articles should go systematically. Two, three, four, or seven times a week - depending on the specifics of the business and its target audience. So, people from the business environment will be only two or three updates, and for beauty-community, this is clearly not enough. You must adhere to the chosen strategy of content irrespective of the number of subscribers.
3. Virality. Publications should be alive, causing an emotional response in the form of a burning desire to tell about them to friends. Avoid overtly promotional posts.

In addition, the generation of content for social networks has a number of features caused by the specifics of the platforms themselves.

Facebook in Russia - "social programs are not for everyone." It is used in marketing, computer programmers and other IT-savvy people. They are not afraid of "complex interface", and in their area of ​​interest - gadgets, Internet, travel, education, books and business in all its manifestations. They willingly laykayut and rummage materials data subjects, as well as motivational articles, tuning to positive. Most of the active audience enjoys the Facebook mobile application - the posts recommended to illustrate the size of pictures 800 × 600.

"In contact with" - the largest social network Runet (more than 230 million registered users). Her younger audience; focus users' interests are mainly entertainment (chat, games, music, movies, etc.). VK users do not favor the text content (it is desirable that the post is not longer than 500 characters), but like photos and videos.

Among the photo sharing site on the most popular Russian Instagram. At the same time, leading brand in the Instagram page, it is recommended to follow a single style in the design (using both standard filters, but also third-party photo editors), as well as positioning the objects in the photo on the 2/3 screen (this makes the visual image attractive).

The best time for posting to social networks:

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targeting

Targeting - is the creation of advertising messages aimed at a specific part of the audience, depending on its interests, place of residence and other criteria. Targeting increases the efficiency of advertising.

The ability to place targeted advertising is, in almost all social networks "VKontakte», Facebook, «Classmates" and others. It is assumed that the target-advertising in social networks more suitable for B2C sector. However, there are companies in the B2B, effectively solve business problems through targeted advertising.

Some types of targeting:

• Geographical (geo) - display advertising to residents of a certain region / city / region, and so on.. For example, you want to promote a beauty salon, located in the Moscow suburb of Khimki. Your targeted ad will serve residents of this town.
• Socio-demographic - display advertising, depending on gender, age, marital status and other social criteria. Thus, the advertising of children's products and products for home should be placed on the pages of married women over 25, and advertising art store - on the pages of designers, architects, decorators.
• Context - display advertising in accordance with the interests of the user. Group type "fashion», Fashion, «Shopping" and m. P. It demonstrates the interests of the user. He will be interested in the corresponding advertising.
• Behavioral - display advertising, depending on specific user actions (transportation routes, favorite places, frequent searches, etc...). Suppose a man is interested in Latin American dances, walks into the club salsa, seeking appropriate video - it is likely that it will attract advertising burning travel to Cuba.

Despite the apparent simplicity, the target - a tool that requires serious preparation. Firstly, it is necessary to analyze the target audience of the brand. Second, write your ad.

Advertising in communities

Advertising in the community (in professional language SMMschikov - crop) - is to buy placing posts or repost in popular communities. In the first case (buying the post) the aim of the advertiser is to increase traffic to the website; Second (buying repost) - involvement of users in the social network group. In this case, the more subscribers the community, a post in which you buy, the more expensive it will cost advertising campaign.

With Community owners can negotiate directly, or use a special exchange services. In 2013, the per se opened a social network "VKontakte" (office for the advertiser). Advertising placed community administration in his belt and, according to the conditions, must remain there for days.

Professional advancement in social media

Refers to services that provide paid services to promote social networks. As a rule, they create their own high-quality content, target-run mechanism and shall agree on the advertising community. To those conventionally include Plibber. Why is shareware? Because the features of this service is much broader.

Plibber - this exchange of advertising in social media. It allows advertisers to promote their products / services through social networks, and active users of the past - to earn.

To launch the campaign (and them only in 2013 there were more than 4000), the advertiser should:

• register;
• to determine the format of the work on the site (you can advertise your brand or consult your Plibber team for organizing flamboyant campaign);
• prepare advertising the post;
• carry out the selection of the most suitable sites with CA and start planting.

After the pre-moderation of your job will be available, and you can start to attract fans of your brand.

In this case to obtain an organic loyal traffic? With this issue of concern to all advertisers, we turned to the founder of the project Oleg Plibber Ratuninu.

Oleg: Social networks, namely their users, like "absorb" valuable and unique information - "accordion" with a beautiful content in the old package will not be able to run the coveted viral loop.

To attract potential fans to your brand, you should:

• use quiz (quiz), infographics, illustrations, viral videos, promotional games and stuff;
• placing a link within the visible area announcement post (first-second line);
• introduce content in a call to action;
• add a provocative survey;
• work with associative format content and its adaptation to the brand;
• run the creative, bright and unique contests.

If you managed to find the content that your audience is hungry for, you can count on a number of more than 600 transitions from one post.

Also do not forget to analyze the communication of major brands with their subscribers, is now a good result is detected in the community Dirol.

Participants are invited to upload their most vivid video from the party with the help of apps.

To summarize, we note that at present there are no free methods of promoting a product / service in social media. Even if you yourself are engaged in promotion of the brand, without attachments can not do (content creation, targenting and the more advertising in communities need money).