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5 silly fears that hinder start a business
His Work / / December 26, 2019
1. I still lack experience
Linger on the stage of theory and training is not the best solution. While you are studying some aspect of the business, it may become irrelevant. Changing trends, customer needs and laws. For example, in 2019 the majority of entrepreneurs are obliged to use online cash registers. So please be a minimum set of knowledge and go directly to the case.
Many things are best learned in practice. You can try to do some work in the area in which you are going to start their own business. Look at how the business inside out, can gain something useful and noted any errors better avoid.
Andrew Spiders
Co-founder of creative agency Zebra Hero, co-founder of the school of French Excuse My French / Moscou.
In my experience, there are two options for starting your own business:
1. Go all the way to the bottom. So I turned to Zebra Hero. We first with my partner, co-founder of the agency Artyom Tsaregorodtseva were just freelancers who create videos, and parallel work in the office. Gradually realized that to come up and shoot - it's not just a hobby, a favorite thing for us, that brings more money than working in the office, and who wants to develop. Then we wrote a post on Facebook with the announcement of the creation of Zebra Hero, got a lot of orders, and a month later resigned.
Artem came up, I was shooting, we ourselves produced the themselves were accounting. Gradually, the complexity and the average check rose projects, we recruited people in the state, tried different schemes of work. And now, after 5 years, Zebra Hero is in the top 15 best creative agencies in Russia. We work with major clients in the state of 14 employees, and about another 100 people engage in the project work. We're also continuing to love their job and to fill new buds.
2. Find like-minded partners. Here, the catalyst was the love of France. A couple of years ago my wife, Jana Yartsev saw Instagram French language school, which attracted his philosophy. It turned out that she was in St. Petersburg. We are waiting for the guys to open in Moscow, and then decided to offer them partnership.
We discussed the conditions and shared responsibilities: infrastructure upon us, the learning process on guys, advertising together. Experience in teaching French we did not really, and it's very good - we have never argued for that matter. But we were able to find a nice room, which is located in the center, on Tverskaya Street, make repairs, have helped to improve the site and Instagram, with the teachers interviewed. In August, we are waiting for the first students.
2. I doubt that can lead to business success
Small experiences have everyone. But the real fear of failure can paralyze: will sit, think about the unsuccessful outcome, and so nothing has changed. It is better to deal with it.
psychologists recommend to overcome themselves and through the power to do what you are afraid of. Do not hesitate to ask for help from friends and access to specialists, if something does not know. Look for inspiration in the stories of other people.
Find cool stories about successful startups and secrets that will help to develop the business, you can in the category Layfhakera "his work».
And do not forget: all commit mistakes. Most importantly, prepare for takeoff: decide what you want to do, analyze the market and specify the purpose of properly.
Andrew Spiders
When we started Zebra Hero, it was very scary. We realized that we have a very tight market and you need to hold on to every customer, no matter how strange he did not give comments and whatever agreement is not violated. We were afraid that there is one time with someone quarrel, and word of mouth will spread to all those guys - lay people and with them it is better not to work. To close any fakapy sometimes had to work until the morning, draw conclusions, and then again step on the same rake. Perhaps, now, starting a new business, we would have behaved the same way.
5 years later, we realized that not all customers are equally useful, and now give up half of briefs. Just because we understand that we can not work with this customer and nothing good happens. Of course, when all the processes have been established, there is a lawyer and chief financial officer, to help with arguments to defend our rights, when we know the market, work has become much calmer. But of course we do not stop the development and strive to take new heights - we want to make movies and TV series. The task becomes more difficult and more expensive, higher responsibility, so every time, suggesting a new project, we care for him and try to provide everything. Afraid of what you are doing - this is normal.
3. Suddenly, I will put all of your money, but do not make a profit and stay in debt
Start preparing for the opening of his case by making a business plan: it will help to understand what the initial capital required, on what can be saved and it does not leave a huge minus. You can try to do it yourself - to have a detailed Layfhakere instruction - or hire a business consultant.
The next stage - the accumulation of capital. Here you can:
- rely on their own strength and to capitalize on business, laying part of the salary;
- take the entrepreneurial loan;
- attract investors.
In the first months of business profits can not bear. The difference between the embedded and the funds received was small, try to save wherever possible. For example, instead of a full staff hire remote employees.
Andrew Spiders
The Zebra Hero scheme was very simple. I started the SP and enter into agreements with customers for small amounts. We just had to freelance accountant who helped make the contract template and suggest when to take statements. We were a sign in gugldoke "Finbalans" - drifts to the amounts that have received and are spent. When the amount began to grow, this scheme has become absolutely impossible and bring pain. Then we have an accountant in the state and issued LLC. bookkeeping unrealistic themselves with large clients.
To do business and do not worry, you need to pay for business expenses with no cash or personal card, and with the help of a specially created account. Then you will not get confused between personal and corporate spending.
It is better to have a map designed specifically for business, she will have additional functions. For example, mastercard BusinessCard® It allows you to control all the expenses of the company: from the Office and business trips to the state fees and taxes. On the map, you can set a monetary limit, so as not to go into minus and simplify bookkeeping.
Contents card Mastercard BusinessCard®
4. I have no ties. Afraid, alone I can not do it
Develop a business and can be on their own. Now there are all conditions, such as different online assistants. With site builder you can without the help of designers and programmers of the company to impose a personal page, and accounting management can be entrusted to a remote-specialist contractor. You will be able to save on staff and spend the released money for the development of the case.
Andrew Spiders
Site for Zebra Hero we made using Squarespace online designer. From the first day he was almost unchanged, while it still looks cool and relevant. This is a simple, minimalistic portfolio, where we put the best work.
The site - a face of the company, we always try to keep it up to date. Those projects that we have in the portfolio - it works, we are proud of and want to repeat them again.
Mastercard BusinessCard® card can be connected to the program "Business Bonus». For each purchase to the cause will receive points: 1 transaction - 1 point. Accumulated points can be spent on the development. For example, hire a professional discount promotion business and economist or get a free setup online ticket office and create a beautiful site.
5. I'll do it, but not right now
Procrastination - the main enemy of any entrepreneur. Sit and wait for the perfect moment can be dangerous. Firstly, it may never come. Second, while you postpone everything until later, your site may take more.
To overcome procrastination in several ways:
- Think about the purpose and not the way to achieve it. Usually, it scares the process, so the case is postponed indefinitely.
- Do not put yourself deadlines. If you do not have time to do something for the scheduled time, and quite upset to score a job.
- Break large tasks into small. The easier the job sounds, the easier it is for him to take.
- Use the rule of inertia. Start doing one and the other will go to the already on the machine.
Andrew Spiders
It seems to me that it is better to conduct any business with reliable partners and do not give each other to relax. Set goals, KPI, maintain and offer new ideas. I was lucky to work with very nice people, and time for procrastination simply does not remain. Postpone the issue until later - is to lose money or opportunities. The idea that no one is behind you and you carry the final responsibility for the outcome - is the most important motivating factor.
Card holders Mastercard BusinessCard®, connected to the "Business Bonus" to postpone the development of the case until later is not necessary. The first 30 points you get is simply for signing up for the program. They have enough to pay for several services. For example, for the 2 bonus you can place an ad for the premium on the search employee HeadHunter.
Connect to the "Business-Bonus"
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