3 inspiring business lesson from Disney's

1. Often ask the question "Why?"

If you have kids or you simply often communicate with them (or remember yourself a child), you certainly know the most beloved children's question - "Why?". Adults ask it much less often. We have come to rely on facts and serious information, which in itself is good. But our competitors have the same information. How, then, to build a business strategy to achieve more? Try often ask the question "Why?".

Let us analyze, for example, why a person frequents the same restaurant:

• Why do you go to your favorite restaurant? - It is conveniently located and there good food.
• Why do you like this food? - It is tasty and inexpensive.
• But why did you choose this particular restaurant when near many similar institutions? - Here is a good service.
• Why did you like the service? - Are you so turning that once it becomes good.
• Why from this treatment is becoming well? - The restaurant manager remembers your name and welcomes smile. Waiters never in a hurry and genuinely ask how was your day. Some even know your usual order.
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• Why is it forces you to return again and again to this restaurant? - Here you feel almost a family member, and it is very rare today.

Again and again, asking, we saw that the cause of the love of the institution depends not so much on specific dishes or prices and on how you feel at this point. No matter what field you're working, your clients and their feelings should be most important to you. And the question "Why?" Will help to better understand them.

2. Engage alpha brain waves

"If the new stimulus does not come, there will be no new ideas" - has repeatedly said Duncan Wardle (Duncan Wardle), former head of innovation and creativity Walt Disney Company. And there is. Constantly doing the same thing, you do not give yourself the opportunity to to come up with something new.

Try to change your usual routine and engage with the alpha rhythm of the brain. Brain wave characteristic for this type of quiet wakefulness state. scientists have provenRight temporal alpha oscillations as a neural mechanism for inhibiting obvious associations.That they are associated with a higher level of creativity.

Brilliant ideas often come to mind when we are relaxed: in the bathroom, a walk, during the time of meditation or exercise.

During the working day is often no time to just breathe easy, not that plunge into the alpha rhythm. Try to change that. For example, Google's employees 20% of the time can be spent on reflection, which appeared as a result of Gmail, AdSense, and «Google News."

Create a work environment in which you can use alpha waves. For example, replace the weekly meeting of all team members in the joint exercise or meditation. If this is too radical for you, at least turn on the music meetings. In general, treat them more like a conversation than a formal presentation to the ideas.

3. Remember that in every person there is creativity

Leaders often make a mistakeConsidering that the work - it is the prerogative only of department "creatives". But this potential is in each. Just for its disclosure of suitable conditions are needed.

• Change the design office. Create a space in which people from different departments can accidentally meet each other and start a conversation. It is in these spontaneous conversations often new ideas are born.
• Change your understanding of "good" ideas. Do not dismiss someone else's suggestions, no matter how strange they may seem at first glance. Even if the current human idea is not very good, the next may be a genius. If the right to criticize it, the next time he does not share his thoughts.
• Change your way of thinking. Do not think that the leadership or creative department more creative than everyone else on the team. Potential employees grows when the company developed the culture of mutual help and support, and the people see each other as equals.

Technology + Creativity = Magic

With the development of artificial intelligence, millions of jobs will be automated. But the value of creativity will grow. This is the same ingredient that is essential not only to ensure that your brand has made a breakthrough, but that he survived.

Now is the time to support the creativity of your team and to invest in it, so that in the future you could create magic together. As Walt Disney said: "You can design and create, and build the most wonderful place in the world. But in order to make the dream a reality, we need people. "