Method 1: involve means from only one source
Keep all your eggs in one basket is always unwise. And in the case of business financing is often seen only source of credit. The main problem of credit money that they have to pay, even if it does not fly. Completely exclude such an outcome can not be: in Russia over the last year closedNumber of businesses closed down twice the number of discovered 600 thousand companies. In addition, the loans need to repay, with interest, and it is an additional item of expenditure.
Decision
Explore the different sources of funding in your niche. For example, subsidies from the state. Their advantage is that the funds do not need to be repaid. Unemployed entrepreneurs can try to get cash subsidy to start a business from the employment center. Or to apply for participation in the state program: it should be done in the center of the region to support your business. Another option - investors who see potential in new business and want to invest. Or partners, who will share the costs.
Method 2: make only one development plan
If the development plan is painted a detailed scenario of the growth of your business - that's not the plan. This business objectives. But they did not answer the question, what to do if something goes wrong. In this case, you are risking to appear before the crisis unprepared and commit follies. A realistic plan should describe all possible risks, sales slumps and even the elimination of production. And let's solutions strategy. By the way, crises can not always be caused by recession. Sometimes entrepreneurs are simply not ready for a sharp increase in demand. For example, all rushed to book your services at a discount, the site could not stand the traffic and fell throughout the day.
Decision
Is several development plans: optimistic, realistic and pessimistic. Look, what are the problems faced by its competitors, and prescribe what will you do if they will affect your business. Beeline Business Experts Blog advise to think of three important strategies:
- The development strategy in the current market - to work in a normal mode and gain momentum.
- The exit strategy into a new market - learn a new marketing environment, if the former has ceased to work.
- O strategy to market a new product - to return the interest of buyers, if your goods are no longer solve their problems.
Method 3: wait for everything to be perfect
Have you found where to get the money, thought out development plan and made a site-card. But still does not start. You think that you have enough experience, faulty texts on the site, and in terms not accounted for all the risks. The problem is that the perfect moment may never come. And while you delayed the preparation stage, the business may lose relevance. Or the same idea comes to mind someone else - a more resolute.
Decision
Do not wait for ideal conditions. If your business is ready to operate - start. Yes, after the launch manifest a lot of weaknesses on which will need to work on. But you do not learn about them until you lift off. One may achieve the perfect combination of colors on the site, and then find that the user is inconvenient to fill the order form. Only access to the open market will help you to polish business.
Method 4: to assemble a team of hastily everyone
During the startup phase, when you are not even willing to pay a high salary, it is difficult to find staff. Therefore, some budding entrepreneurs called the team unemployed relatives or friends, with nothing to do. No, the family business - it's very cool, and the best examples of this mass. Well-known company Samsung, Ford and Ferrero Rocher was born as a family enterprise. But intimacy is not enough to work productively together. In addition, you risk to spoil the friendship if the business is something goes wrong.
Decision
Choose the team more closely, because these people will depend largely on the success of your business. Easy to get along with the person - not enough. He must possess the necessary competencies, and even better - a sphere interested in your business. Perhaps you will not go to experts with the experience, but you'll be able to teach a person everything you need. The main thing is to fit other parameters. Do not hesitate to deny those who have very different interests. "Responsible and sociable" familiar bad cope with the role of the seller in your store comics, unless he knows what the universe Superman lives.
Method 5: in all rely on the experience of others and tips
You first start the business and have a right not to know a lot of nuances. But do not completely copy someone else's model, which is already "shot". Unfortunately, to repeat the success will not always. Firstly, the market is changing rapidly. Secondly, some successful companies take full entire niche. As did, for example, Facebook. Theoretical advice from books and business training, too, should be carefully filtered through the prism of reality and market conditions.
Decision
Inspiring work of other companies and mark work pieces, but do not copy the business model completely. Adapt each theoretical approach to the real situation and your abilities. Sometimes it is much better to pay for the work of the business consultant and together create a strategy for your business, rather than spending time on the free webinars from the guru, who in real business theorists.
Method 6: Do not follow the advertising effectiveness
If you have never experienced in marketing, you might think that the more ads, the better for business. And if your company broadcast from each of the iron, for you exactly come many customers. Not really. You can pay a very large amount of designer and typography for the beautiful coupon flyers, and then discover that it came to two people. Or regularly invest in different advertising, but does not know what kind of work.
Decision
Analyze the effectiveness of each campaign and observe the error. Experts from the publication of B2Blog business from Beeline they sayThat we should not spend money on promoting their goods among an audience that really is not interested in it. It is also unwise from a business point of view to offer a discount on a cappuccino to people who live on the other side of town from your coffee. Perhaps a banner ad in social networks geo-targeted would come out cheaper and worked much better.
Method 7: not to think about the customer
You've worked hard and have created the perfect product. Do you have a unique selling proposition, you check out from the competition, detail painted bright characteristics of your product and a well-researched marketing package. However, no customers. Why is that? Perhaps because you are too focused on their product and forget about the fact that first of all he must deal with customers' problems.
Decision
Shift the focus from the ideal product to eliminate the problems of the client. You can not be a USP or some unique advantages. But this is not mandatory. Clients often looking for a way to deal with some problem or improve life, not uniqueness. Moreover, not all of your customers are guided to your product as you. Therefore, can not appreciate the latest generation of equipment or triple thread you use for knitting sweaters. But it will be important that the sweater will not be pricked and warm even in severe cold.
Method 8: neglect rules and regulations
When you hired an employee in a company, you can not know what laws govern its activities. But it will not work with your business. Now the responsibility for everything rests on you. If you turn their business ideas into reality without regard to administrative requirements, can be early or late to get a fine or worse - a subpoena.
Decision
Remember that ignorance is no excuse. Even at the stage of ideas will learn what articles of different codes relating to your company. Do not forget Labor Code: if you have other employees, this is the actual collection of laws. Always looking for the latest edition. With tax laws is also better not to joke and keep track of all changes. For example, recently almost all entrepreneurs ordered use the online ticket office. If you are already using it, make sure it complies with the law.
Method 9: pull all alone
You opened your business, where with love and awe have thought through every detail. It is difficult to imagine that someone else may well cope with the challenges of your business. He does not know about it as much as you know! As a result, you're doing yourself. Or in his own adaptation, when the job is done. At worst - hangs over the soul of the employees and in control of every detail.
Decision
Delegate - the tricky part of any business. But will have to learn to do it. Firstly, in order not to bring yourself to professional burnout, in which you opostyleet your own business. Secondly, it is the only way to become more and to increase the volume. Learn to trust your employees. This is another reason why it is so important to have a reliable team.
Method 10: do not follow the competitors
Good sales, repeat customers - you have built all the processes, and went into a plus. It seems that you can finally relax and work quietly. Not really. The problem is that the market is constantly come out with new players and old ones are increasing capacity. While you enjoy stability and calm, your competitors may develop new niche or a product upgrade. Will risk losing customers.
Decision
Even if you come up with a brilliant business that are performing well, do not relax. The market economy is very dynamic and there at the expense of competition. It is not enough to take a place on the market - you need every day to work hard to consolidate and expand the influence. Regularly see how things are going at the competitors spend working on their mistakes and analyze how you can improve at the expense of the business.
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