10 tips for those who want to conduct business with integrity

Vitaly Mikhailov

The founder of "crafting financial solutions" and the service to work with freelancers EasyStaff, CFO Kiwitaxi.

Why do entrepreneurs go into the shadows

The main reason is that the total tax burden may overlap the profitability of the business. Entrepreneur more profitable to work in the shadows, or its profits will be significantly less - a substantial part of the money he will give tax.

If you do business honestly, taxes still have to pay, but do not need to spend money on "obnal" through which business conceal income from the state. In addition, you get rid of the risk of running into fines.

For example, if you make sweets on order, but working without PI and do not pay taxes, you may be finedAdministrative Code, Article 14.1. Entrepreneurial activity without state registration or without a special permit (license) in the amount of from 500 to 2000 rubles. If not issued checks will have to payAdministrative Code, Article 14.5. Sale of goods, works or services in the absence of set information or non-use in cases established by federal laws of cash registers

About the penalties to small businesses in B2Blog

How to work "on-white" and not go broke

It sounds paradoxical, but honest business more likely to be successful, even if it costs rise. To do this, you need to optimize your business from all sides: to reduce real spending and increase revenues. Here are the rules that will compete and operate in accordance with the requirements of the state.

Evaluate what your product is better than competitors'

Find out what is the real value of your business and identify the benefits that will help to break away from his rivals. So you understand, develop in the direction.

What do we have to do:

• Spend a SWOT-analysis SWOT-analysis. With this technique you can evaluate your business inside and out: to learn the strengths and weaknesses of the company, and at the same time to evaluate the opportunities and threats from the outside.
• Create the company's development strategy. Here to help analysis of five competitive forces of Porter. The author of this methodology, the economist Michael Porter, believes that business development has five factors: the threat of similar products from other manufacturers, the entry of new players, the level of competition, pricing policy and the behavior of suppliers consumers. See how these threats affect your company and estimate, with some of them you can do it, but with some not.
• Think about what other products and services your customers need. This backup plan in case if demand for your main product will fluctuate. For example, an online store tea can add more variety and the dishes: pots or bowls.

Select an effective system of taxation

After the withdrawal of the business out of the shadows you will have to pay taxes. If done correctly, you can save you legally.

What do we have to do:

• Determine which system is right for you. You have a choice of a few options: the general system of taxation, uproschonka with rates of 6% and 15%, a single agricultural tax, single tax on imputed income and the patent system taxation. microbusiness can to choose between entrepreneurs and self-employment. If you are going to work alone, become self-employed. IP to choose employers who hire employees or provide services that fall under the patent system of taxation. For example, it is hairdressers and specialists in repair of apartments.
• Find out what benefits you can get. For example, IT-companies accredited by the Ministry of Communications, reduceAccreditation of IT companies premiums. Special conditions may count the residents of innovation centers and special economic zones. So, Innopolis offersBenefits for SEZ "Innopolis" residents exemption from VAT, transportation and property taxes.
• Choose a vendor with whom you have the same system of taxation. If you are working on a common system, and the supplier on uproschonke, you lose the deduction of value-added tax due to the inability to obtain the invoice and no VAT included.

About five tax systems in B2Blog

Place your order in documents and accounting

The procedure is also important to keep track of costs, and to reduce the cost of the process of gathering documents. If a document the maximum amount of the costs, you will not lose to them on tax profit - it is important for those who work on the common system of taxation or with uproschonke rate of 15%.

What do we have to do:

• Transition to electronic document management systems. A particular operator does not matter, there is roaming between them. Share documents in electronic form is possible even with foreign counterparties - for example, with the help of Adobe Sign.

Lead management accounting

Not to be confused with accounting. Management Accounting shows the state in which your business is located and whether it is able to generate income. It helps to see the real picture of affairs in business and understand how decisions affect its profitability. Handy if will be going to attract investors noticed the cash gap or disputes with partners.

What do we have to do:

• Build a system of management accounting. It can even lead to the «Google Sheets." Create a table with tabs, which reflect revenues, expenses and cash flow.
• Locate on what can be saved, and from what did refuse. You may have to select a new partner with whom the workflow will become less costly.

Make friends with the banks and the IRS

Otherwise, you could be charged with money laundering. banks considerThe position of the Bank of Russia on March 2, 2012 № 375-P "On requirements to the rules of the internal control of the credit institution for the purpose of counteracting the legalization (laundering) of proceeds from crime and terrorist financing" suspicious transactions, which have no apparent economic purpose, they can be alerted if you ask to carry out the operation as soon as possible, or refuse to issue a VAT number or bank account.

What do we have to do:

• Make sure that the transaction matched 115-FZ. For each payment, you must have documents that will help prove its legitimacy. If the bank have any suspicions that you are trying to legalize the illegal income, he is entitled to refuse Federal Law № 115-FZ "On Counteracting Legalization (Laundering) of the Proceeds from Crime and Financing of Terrorism" you in the operation.

Bleed marketing

Without marketing buyers are unlikely to learn about your company and the growth of sales talk and did not have to. To earn more, use modern tools of promotion.

What do we have to do:

• Use search engine optimization. SEO will bring you potential customers from search engines. Often this is a hot clients configured on the deal.
• Get accounts in social networks. Start from the pages of your company in the "VKontakte" and Instagram. To do this, you can hire an experienced SMM-specialist, but if there is no free money, entrust the freelancer page.
• Run contextual advertising. This method is suitable for the novice business people who need to get customers as quickly as possible.
• Use marketing tools. For example, arrange promotions. Consumer pleasant not just buy a jar of honey, but also receive a gift of a wooden spoon.

About the management of Internet advertising in B2Blog

Collaborate with freelancers

So you can legally reduce the tax burden. Individual entrepreneurs and self-employed pay taxes for themselves, and you only need time to transfer their remuneration.

What do we have to do:

• Use workflow services and payments. They take over the job to close the document and allow you to quickly pay for freelance services.

Do not waste your time on the routine

Automation minimizes the likelihood of failures. The less manual labor, the less chance that someone somewhere makes a mistake.

What do we have to do:

• Automate processes. To reduce costs, primarily handle the ones that are related to production.
• Use ready-made project management. Rather than reinvent the wheel, try to apply the methodology Agile or Scrum.

Watch how your employees

Here it is necessary to act in two directions: to control the work of subordinates and to invest in their training.

What do we have to do:

• Check to see if you carry losses due to employees. Sometimes it turns out that subordinates shamelessly steal. For example, drivers drained gasoline, justifying this low wages. Competent control over the work of employees helps to reduce business losses.
• Create a clear system of incentives. The main principle of good KPI - they increase the efficiency of the business and its profits. These indicators should be transparent, so that employees understand how it works the results affect the amount of premium.
• Invest in staff development. Qualified staff - engine business. Do not skimp on training, these costs back to you increase profits.

About how to monitor employees in B2Blog

Be prepared that things can go awry

From the black strip in the business are not insured by any one entrepreneur. Even if competitors lured buyers or have seasonal activity with fluctuations in profits, pay taxes still have.

What do we have to do:

• In advance, create a reserve fund. If revenues fall, you will have available funds to pay taxes.
• Leave a managed debt to the budget. This is one of the cheapest options. Until you have the money to pay overdue taxes, the IRS blocksTax Code, Article 76. Suspension of operations on bank accounts and electronic transfers of funds of organizations and individual entrepreneurs on your company's accounts the amount of debt.

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