Apple TV is no longer a toy Steve Jobs, but something more ...

Initially, the work on the digital media player Apple TV was positioned as a hobby Steve Jobs (Steve Jobs). But it is worth noting that at the moment this is the only device of its kind in the industry. Therefore, in order to retain the championship, Apple will have to take to the player with the utmost seriousness and turn it into a strategic product.

Advantages for Apple TV users more and Slash Gear columnist Michael Gartenberg (Michael Gartenberg) highlights following:

• Thanks to Apple TV at home, you can create a real network of Apple devices that do not require additional conditions in order to connect to each other. The mere presence Airport (well, in some cases, and an HDMI interface) is sufficient to combine the Mac, MacBook, and a television in a home network.
• It's one thing when a great resolution photos can be viewed on a computer, as well as video clips or listen to your favorite music. And another - to obtain qualitatively new sensations, browsing your media content on the plasma screen in the living room, or listening to your favorite songs with the help of home theater speakers. Moreover, the connection between the Mac / MacBook and television will not be interrupted, which can not be guaranteed for wireless PC connection via Wi-Fi.
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• Synchronization between platforms - a great way to enjoy viewing high-quality movies, pictures or listen to music. And Apple TV hard drive enables you to download content directly to the device. In this case, the need to connect it to a computer every time disappear.
• For foreign people including Apple TV and the advantages of call shop iTunes - Klondike media content. The use of purchased materials in all Apple products (from a smartphone, and the player to the Mac and Apple TV) creates a so-called iTunes ecosystem. What else is necessary to users who are interested in comfort? (That is, only when it gets to the Klondike Russia?)

Apple's perhaps also worth thinking about opening the platform to third-party developers and service. For example, the use of services Netflix, Pandora and Hulu would have to be expanded and the way Apple TV features. And the inclusion of the iPhone and iPod Touch in the Apple TV ecosystem (ie, the ability to connect and to player) would play games on your TV and use the phone and the player as joysticks.

Despite the fact that Apple TV has not been updated for a long time, the ability to integrate digital media content to a TV is not lost its relevance. Moreover, at the moment it is one of the main trends, and Apple can not ignore it. Such an important feature for users broadcast digital content on the big screen becomes a strategic direction for manufacturers. Now is the time, and Apple's set-top box to turn his hobby of a strategic product.