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It took as many as 2 years since Jobs died. And with him gone and a whole era in the industry and the company Apple. He left a large footprint and changed our perception about the technology forever.
Without Steve changed very Apple. In recent years there have been many important events that shape the image of the new Apple - Apple without Jobs. How exactly has changed the largest technology company after the death of its creator?
The first year - peace and quiet
If you look at how Apple has changed in the first year of Steve's absence, it is difficult to find anything significant. Kupertinovtsy evolved in a quiet track: slightly updated its products and software, did not make any sudden movements, and within the company. We can say that the first year of the lack of Jobs, Apple remained the same as it was with him. This is normal, because the new CEO Tim Cook had to grow roots in an armchair CEO, before starting to implement their own policies. And it was in the last year there have been several important developments for Apple, which changed her.
Frames and teamwork
The first "swallow" a new era was definitely fired Scott Forstall. The man who for 15 years worked in the company hard, who had a strong position in the company and enjoyed the approval of Jobs was fired. This was done due to poor development of iOS. 6 version showed that kupertinovtsy "lapsed" and within the framework of the concept of development of iOS, they could hardly have done something better. Or maybe they could, but do not want to. It no longer has meaning.
Independent division iOS de facto ceased to exist. Design OSes became involved in Johnny Ive, who had posted in the company only for industrial design. Functional component engaged Craig Federighi, who used to work only with OS X.
The company decided to improve the interaction between the departments themselves, which, however, before it was relatively close, which follows from great interview with Quince and Federighi magazine BusinessWeek. The role of these guys repeatedly increased and that they bet Tim Cook, giving broad powers.
At the same time, from their positions left many former vice president of the company. At one of these places even Tim Cook took the former employee Adobe - a company that Apple's relationship has always been not sugar. In general, some henchmen Jobs in the company and are no longer in their place, new people come. And the very principles of operation have changed in the direction of closer cooperation between divisions
a new era of products
Of course, it is important that these changes give the result. New products and services that creates and develops the company. In my opinion, for 2 years without Jobs Apple has made 2 important product, which is characterized by a new "bezdzhobsovuyu" era for the company.
Firstly, it is iPad mini. Despite the fact that Jobs assured everyone around that the optimal size of the tablet - 10 inches long kupertinovtsy could not go against the market and consumers' demands. tablet market is clearly divided into 2 segments: large and compact "tablets". And Apple entered into the segment of compact tablets, and did it pretty successfully. Most agree that it was a good decision.
Secondly, it is iOS 7, which was not just another update, iOS global alteration. Appearance undergone completely revised - instead we got a realistic skeuomorph minimalist typographic style. Apparently, Ive had complete freedom of action, because the boldness with which kupertinovtsy iOS divided history into "before" and "after" iOS 7 is surprising.
If Jobs was in charge of the company, would hardly Ive could so that I want to do freely. Despite the fact that before Ive enjoyed the confidence of Steve Jobs, Steve, for whatever reason, did not trust him to interface design. At a minimum, Steve would have had their own idea of how things should look and work, so it certainly was "the soul" Johnny.
Tim Cook is completely trusted Quince. Maybe he just relies on its professionalism, but in any case, Ive had not received as much "air" as it is now. Imagine iOS 7 with Jobs - is simply impossible.
no revolution
Despite the much updated iOS 7, Apple for the past 2 years I have not made any of a revolution in the market. Was not provided with any new device segment (watch TV) and the development of existing products can be called evolutionary. It is possible that this cycle has been planned for a long time and in the following year, Apple once again blow up the market, who knows?
We've already missed the revolution, more innovation and «one more thing». Or maybe we are just spoiled and do something completely new now is still impossible? Wait and see. Moreover, that Apple's competitors are not asleep, too.
new Apple
2 years after the death of Steve Jobs, Apple has changed in many ways. Changed management principles, managers have left the old and the new come. Changed and the market itself, which has become much harder and tougher. Kupertinovtsy have to develop a new model of behavior, which will be adequate to the existing realities.
But it was Steve Jobs of Apple laid the foundation for the years ahead. Many now Apple still lives with his ideas and should just for a while, so that we can fully appreciate Apple «without Jobs." The first steps in this direction have already been there, and soon we will see how viable the brainchild of Steve without him.
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And what do you think, whether Apple will be able to maintain its leading position and further? What ideas Jobs Apple has put into practice? What features characterize the new Apple without Steve Jobs? Share your thoughts and opinions in the comments.
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