Jobs said so ...

Some interesting quotes CEO Apple:

Design and Innovation

"Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. "

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament. "

"It's really hard to design products by focus groups. A lot of times, people do not know what they want until you show it to them. "

"Design is not just what it looks like and feels like. Design is how it works. “

"Innovation is the distinction between a leader and a follower."

"We used to dream about this stuff. Now, we get to build it. It's pretty neat. "

competitors

"Unfortunately, people are not rebelling against Microsoft. They do not know any better. "

"The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I do not mean that in a small way, I mean that in a big way, in the sense that they do not think of original ideas, and they do not bring much culture into their products. "

"I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products. "

Price policy

"IMac is next year's computer for $ 1,299, not last year's computer for $ 999."

"There are sneakers that cost more than an iPod."