How to make a competent email newsletter: Pechkin-mail.ru

Email newsletter still remains one of the most effective ways to convey information to people. Not to be considered a mass mailing e-mail evil by definition. Blame is not the way to deliver information and content that is delivered with it. If the next letter I propose to lose weight in 60 seconds or increase anything for the same number of centimeters, then I got angry, but if the same letter is, for example, an offer to buy something interesting for me, but still with a good discount, I do not resent I will. If you - the owner of the business, and you have a base of subscribers, and the information is really necessary and useful for them, then use the mailing only do it wisely.

In this seemingly simple fact there are a great number of nuances, given that you can get a positive return, and not to anger with the people. You can spend the time to study this science, but much more reasonable to turn to a specialized service, which will do everything himself and competently as possible. All the same, you pay someone for this service, so choose the right service.

Layfhaker by occupation refers to the email mailing list and we have good experience with similar services. Today we tell you about a favorite of our service under the sweet name of "Pechkin-mail.ru». He stands out from the others in that takes into account all the ins and outs of competent distribution and is of the utmost low barrier to entry - will be able to use them, even people who had never before been the case with email marketing.

Quick and easy

Let's start with the fact that Pechkin very friendly to new users. database import occurs really fast and stated on their website the number "30,000 subscribers in 1.5 minutes" correspond to reality. Along the way, the service will take to their storage and all media content that you plan to use in the newsletter.

Is the coolest feature-Pechkin - a drag & drop editor processing the message body. Beautifully decorated letter is correctly displayed on your smartphone, certainly contributes to it to be read and passed to the link. You can not ignore the design in any case.

Once we thought that WYSIWYG HTML editor - this is the height of convenience, but when in the design and layout of the letter did not come across with the code, and any manipulation carried out by simply dragging items with the mouse, then go back to vizivigam have somehow I do not want to.

The other services we tested did not meet similar editors.

corner paranoid

The second point (and often the most important) - it is the security of data. Do you often think about the future of your mailbox address, left the next good service? Everything can be even worse if you are not a user, subscriber base and the keeper. Such information is a titbit for blunt spammers, and competitors with the same target audience. It needs to be protected, and in this respect Pechkin offers a very convenient thing - confirmation of sign-in via SMS. After entering the login and password on the settings specified number receives a message with the code that you need to specify authentication.

In fact, it reduces the risk of stolen account to zero. All data that is transmitted from the user to the service and back, going over HTTPS. Even if the rolls paranoia and anxiety does not allow to fall asleep, then you can just go to your profile and look at the history visits to the service with your current account.

The problem with the need to provide access to service someone from the staff decided simply creating a subaccount for him with limited rights.

He can do everything

The third point - this is the literacy - a set of actions by which a dull spam converted into useful for both sides of the exchange of information (they are really a lot, we briefly describe an exemplary operation process, and fully read about them it's better here).

Quickly pour the base in service -> built-in tool will check it for typos and if desired segments contacts at specific target groups on any relevant parameters -> draw several versions of templates for distribution -> immediately check their appearance on all current browsers and mobile devices, directly inside the service -> simultaneously run A / B test, where part of the recipients will receive an experimental version of the letter -> add a personalization element in a letter (take the name of the subscriber and inserted into the body of a letter addressed to him). All this is done right within the service. Without the involvement of third-party utilities and tools, all without leaving your account Pechkin. Cool? We like, too.

Naturally, after mailing to somehow find her results. There's a built-in statistics with graphs and other visual delights reporting. If necessary, connect and Google Analytics.

As a bonus, collects information about the geographical position of the recipient at the time of reading the letter, locked the dead and inaccessible addresses, and all this is brought into the current database of recipients.

If the user did not previously dealt with mailings and did not collect data on subscribers, it can be washed down to their website subscription form directly from Pechkin. Thus, the data will go directly to the service, without any extra import procedures.

Total

What else you need to organize a competent and effective email distribution? We do not know, but the current lack of resources in abundance. at readily available flexible rates and such a large number of relevant support tools that do not require any specific knowledge and skills to work effectively in this environment will be able to either.

Pechkin-mail.ru