Black background, white font: should look like slides for presentations

Slides should look like? This is the subject of many books on presentations. And yet none of them talks about the main thing.

The presentation, which you will act, should be dark background (ideally black) and bright fonts, lines, graphics (optimally - white). This is the main visual command. And now you have to justify it.

The presentation on a black background - a very unpopular decision.

Designers snort that it will spoil the whole corporate identity and your company templates. MS PowerPoint neprodvinutye users indignant that hard to find images without a background. Snide comrades will notice that you have revised Apple presentations. Well-read - that white text on a black perceived as worse than black on white.

Yet I insist

The fact that the presentation if an art form, the art and crafts. That is, everything must be subordinated to a practical purpose - to convey information to the audience. And that information is well perceived, people must not only listen, but the watch - on the screen, in front of which (or adjacent to) the speaker stands.

And this is the thing: on any screen black - is the absence of light, and white - its maximum intensity. See for half an hour at the screen full of light, strictly speaking, it is not very useful. And not very nice for eyes.

If the image is projected, the Speaker and the more you can not walk in front of the entire screen (and then there will be shadows, overexposed parts of the body, and other absurdities). If the screen is composed of an LED or LCD panel, the speaker in front of him will be highlighted by a white background, descended to the ground as the representative of the heavenly host.

Stupid, ugly, painful and harmful for the eyes - it's the first.

The second - a consequence and continuation. If the screen is a bright spot, it is necessary to highlight the speaker separately and specifically. Most likely, this will not happen, and therefore, the speaker will be the dark silhouette - deprived of the opportunity to play a mimicry, lookAnd simply do not attract the focus piece of dark scenes.

The third - with a white background, you lose effective and efficient tool. After dark slides bright picture naturally lit and attracts attention even for a long time buried in the phone viewers who see the flash of his peripheral vision.

After the "constant light" "dark exception", on the contrary, it will be perceived subconsciously as a vacation, respite - it will lubricate you the whole emphasis of the "other" slide and deny the possibility of how to play on contrast.

These are the main arguments in favor of a dark background.

There's objection?

the pattern is not

Perfectly! I do not mind the corporate identity, but often these frames and multiple ruffles and logos in the corners divert from the main - content.

Concentrate yourself and focus your audience's attention on what you want to tell, rather than © ️ ™ ️ All Rights Reserved IP PIOTR FYODOROVICH IVANOFF 2019.

Efficiency will be - for you and your company.

White on Black hard to read

There is a fact. So White can not write great texts on black. So do not! Boas those places on the slides to three paragraphs of the story text. It should be written in three words, and the rest you tell aloud. So that people do not have to choose: to read or listen to.

Where to take pictures without the white background?

Yes, more stringent requirements turn up the bar in the illustrations. You need to either look for PNG without background or to learn Photoshop, attract designer... But it's good: less schlock - the better the product.

It seems to me this is why Apple created and cultivated a dark minimalist aesthetic presentations. Not only so, but for the convenience of the audience and the ultimate effectiveness of this genre, as a public presentation.

But Google ...

Yes, they do things differently. I'm afraid, guys are doomed to suffer, being hostages of the situation. Repeat for the main competitor they can not.

Swipe to unlock the smartphone is also extremely easy to use, but if it is patented for iOS, Android is necessary to search for the best of the other solutions. Or appeal to the court that a patent - an option, but in marketing - is unlikely.

Look for other large companies: everyone is trying to find his own style, but within the overall concept of the dark. Because the information in the accompanying presentation slides so better looking and better perceived by the audience.

But back to the typical conditions of presentations: projector and screen.

Another big minus a light background - the screen shows the boundaries of the slide box. You can live, of course, but this is another bar in the entourage of negligent performance. Another reminder that we are not in Cupertino.

But the presentation is to inspire! Allow even relax and dream along with the narrator.

White (or indeed any light) letters and objects on top of a black background will soar on the screen: no boundaries! It's good.

Do not forget to include the brain

If you send a presentation by email or put on the Internet, the slides should be enough text to a coherent story.

If you are printing presentations on paper, write dark and white, because when printing everything is the opposite: white - no paint. Take care of your printer and cartridge nature.

But if you speak with the slides, make them superlakonichnymi the text, so as not to distract the audience reading. And on a dark background in order to be better able to inform and to be understood.

As with all other tips, this may be an exception. Because of the visual concept of the event, because of the nuances of marketing (Okay, "Google"!) - but you never know because of what! The main thing to remember that this is an exception. A rule - dark background.

So it is important to clearly understand and imagine why and for what this exception is, whether it is justified. If you have everything under control, you are in any case well done.