CEO Google - how to make simple and captivating presentations

Sundar Pichai (Sundar Pichai)

The full name - Pichai Sundararadzhan. Google CEO Inc.

"Stories are best told through pictures, so we try to avoid the slide with a large of text and lists the basic theses "- Pichai said at Google's annual conference for developers.

In his own presentations immediately struck by the abundance of free space on each slide, no extra numbers and words. This presentation of the material considerably facilitates perception.

Less words. More images

Scientists, cognitive scientists have discovered that we are not so good at multitasking, we think ourselves. Our brains can not do two things at once with the same high quality. We can not read the text on the screen and listen to the speaker, without losing the information.

A biologist at the University of Washington John Medina, exploring how the brain processes information, advises to add presentation fewer words and more pictures. "We have amazing visual memory works well. Just heard some information, in three days we remember only 10% of it. And if you had a picture, we recall already 65% ​​of it "- he wrote in his book"

Prune and prune again

When you want to create a visually appealing slide works best rule "less is better".

presentation design guru Nancy Duarte It advises to rely on the so-called rule of three seconds. According to him, if the audience for three seconds did not understand the essence of your slide presentation is made too difficult.

Each slide of the presentation - it's like a roadside billboard. When we are driving, we have only a couple of seconds to take your eyes off the road and absorb the information on board. And your audience: they will be, so the information on it must be presented simply as possible to look at the slide for a few seconds. Think about it, when did you last see a billboard with a bulleted list?

Of course, the lists in PowerPoint to create the easiest way, but they are no good. TED Curator Chris Anderson conferences in their book advises of each item on your list to do a separate slide. And from the point on the slide should remain just one sentence or even just a picture.

So cut back, cut back and once again reduce their presentations. This method works for Google - and will work for you.