What is the perfect pitch
Work And Study / / December 25, 2019
Alex Obzhorin
Explores communication in all its forms - foreign languages, psychology of communication, public speaking and visualization - and willing to share their discoveries with others. A scientific approach to the usual things and believes that to be a scientist - it's interesting.
For information on how to make a presentation, it said and written a lot. Despite this, students and high school students today are clutching their heads, were asked to prepare a presentation to your project. And after - and teachers with teachers, otsmatrivaya dozens of sample slides and read the microscopic text, written in red letters on a bright green background. What to do?
Just look at the best world standards. For this zaydom on Slideshare.net - site with a 70-million monthly audience devoted exclusively to presentations - and choose the best works of all time and in all categories. It is not only the presentation that looked at from 100 thousand to 3.5 million people, but also those that are shared the most, marked as favorite and download. Let us try to find what they have in common in terms of design, content, and as a whole.
Design
1. Photos are used much more frequently than charts, graphs, and other graphical elements. And the pictures are not directly portray something of what the text says, and develop the symbolic meaning of the words (freedom - bird novelty - a lamp, and so on). A large number of photos - it's an emotional person.
2. In the palette of 15 world's most popular presentations is dominated by warm colors (yellow, red, orange, brown) on white or light gray background slides. Noteworthy is the fact that the color and the emotional content of the same. For example, light-colored web in a relaxed presentation of Google and emotionally-red shades in the "What the crap?! these social media."
3. The use of one or two kinds of fonts and text size constant throughout the presentation (more - for headings, smaller - for the main text). The tendency to sans serif fonts (in 13 out of 15 presentations used chopped fonts).
Content
1. Golden Ratio slide and text - 69 slides of 25 words each. This is the average number of words and slides for all presentations. Minimum: slides - 22 words on a slide - one. Maximum: slide - 224 words on a slide - over 80.
2. Ambiguous intriguing headlines, creating the effect of mystery ( "Mobile ate the world", "... a secret empire," "Nobody really knows what ..." "How to find the meaning of life ..."). In heading 8 of the top 15 in the world presentation is the question: "How does it work?", "What would you do?", "What do I need?" And so on.
3. Information is broken into pieces. For this active use numbered lists, as well as the rule of "one slide - one idea." I found another interesting feature: in nine presentations authors share offers on the phrase, simulating a pause in the conversation alive. The viewer has time to think about the replica until the next slide switches.
general characteristics
1. Capture the attention at the beginning of the presentation. Admission surprisingly repeated in all 15 presentations: on the first 3-10 slides indicated the problem and prove its scale and significance. "Every second in the world made 350 presentations... and 99% of them - the bad"; "Who works correctly with social networks? Dell, Starbacks... and you? "; "Did you know that ???"; "Why do we need to know what is the strategy?". The author offers a solution, says: "I know how to solve this problem. Here are 10 tips that will help... ".
2. Simplicity in everything - fonts, colors, The image, the words used, the language and so on. The most complex ideas are set out as easy as possible, broken down into clear unambiguous theses, the authors avoid the use of terminology.
3. Concept or unifying idea is, in all the best presentations of the world. And the most important thing. Concept - this is a feature that is of interest to the viewer. Simple sincere conversation or pathetic emotional speech, sarcastic candor or friendly explanation of the smallest details. The concept can be seen in the way of presenting information, speech and visual accompaniment. It creates an image that distinguishes it is the presentation of thousands of others.
Point criteria - it is a landmark. The main thing in any presentation, as well as any other speech - charisma author and sure knowledge that he is talking about.