6 errors in the promotion of the site

Today I will tell you about the basic errors in Website promotion, threatening both beginners and those who have already been working on his project. You'll learn about some fresh programs, with the help of which it is convenient to select keywords promotion, finding internal errors site, keep an eye on competitors and positions in search extradition.

Error 1: underestimated search engine optimization

The acronym SEO is now increasingly perceived with a hint of rejection, from the familiar IT people, I even heard the word "charlatan" and "deception." This stems from the impure into the hands of "experts", who took a gullible owners big money sites, promising to bring the project to the top, and then just did nothing or doing wrong. Accordingly, the owner of the lost money, time, nerves and faith in search engine optimization.

In fact, SEO is not really that useful and necessary thing for your site. Of course, you can drive traffic from social networks and Telegram-bots, but still the bulk of users come from search engines, and should be able to make maximum use of this source.

The first thing to do - to decide which keywords you will promote your life. A popular service for this - "Keyword Planner" from a set of Google AdWords tools.

Can you simplify your life a little and use the program Rank Tracker. It presents different methods of search keywords: to obtain an optimal sample, you should use each of them. Rank Tracker shows the actual number of queries for each keyword, and the level of competition on it, and also calculates the index of the effectiveness of keywords.

Mistake 2: Do not follow the competitors

"Why do I need to know something about your competitors? I have my own way "position of the proud, but foolish. During the competition it is necessary to monitor closely and in every possible way, and then carefully analyze their actions.

Undoubtedly, it is foolish to blindly copy the ideas of opponents, it is important to know which ones work and what - no and why. If you see ideas that you have been trying to implement at, but they do not work or you or your competitors, then we must reject them ruthlessly. But good ideas worth working actively to apply at home, but more correctly - to optimize and improve them in order to beat the competition.

Find competitors can again using Rank Tracker program. You fix the keywords for which you promote your site, and the program searches for your key competitors. You just have to checkmark the worthy and add them to the project.

Then, using the same program you can keep track of their position in the search engines, see who takes a lead on some words.

Of course, a list of the positions of competing sites you will not be enough. These resources need to visit, see, to see why they win you for some items.

Mistake 3: Do not engage the internal website optimization

Our cunning brain is always trying to choose a track easier to do everything quickly, easily, but always with stunning results. Internal optimization - a long and little inspiring lesson. Who likes to spend hours digging through the code, looking for and correcting minor errors?

However, without internal optimization search engine optimization does not make sense. It's like that put on a sick horse racing. You can as many spurs her first, she still did not come.

Start with a full site audit. And do not be afraid of these words. The audit can be done using the program WebSite Auditor. Enter the site name, and you can drink coffee and buns, while the program is preparing a full report on your website:

• structural weaknesses, reduce rating: broken links, errors in the HTML-code, server errors, and so on;
• duplicate content titles, meta descriptions, and other HTML-page elements.

Then it's up to you or you hired a webmaster to help correct the shortcomings found.

Error 4: not devote enough attention to content

We are not talking about the content keyword saturation, although it is still necessary for a successful search engine promotion. Yet the main thing - content of your site should be interesting and useful to the user. Articles should encourage people to come back again and again and share your publications in social networks and on other sites.

So forget about stealing and forging boring articles. If you do not have the time, desire or the ability to write your own, hire good writers.

I foresee an objection: "But I have a online store (website clinic, garage - you fill in) any article and why I'll be there to place "Remember: any enterprise will benefit the corporate blog. Write about their news, industry news, and just on related topics.

Error 5: Do not pay attention to usability

You've probably met themselves such a page, with which you want to get away as quickly as possible, it is unclear how to find something and do. Often, this sin of state structures resources. More than one thousand nerve cells die during attempts to fill in any application. Feeling that the creators of the site have done everything possible to complicate the use of their offspring and to prevent the audience growth.

But you, the situation is the reverse: it is necessary to allow users to come back again and again. And this showed them respect and make the site beautiful, intuitive and convenient.

Analyze the usability of the site, you can use the "Yandex. Metrics ", and Google Analytics. This is a separate and serious formation of knowledge, no wonder so valued by competent analysts. However, with the baggage in the form of an inquiring mind and perseverance, and you can make their own conclusions about the usability of the project.

Mistake 6: disparage incoming links

Inbound links - one of the most important factors influencing the ranking of a site in the search results. The number of inbound links is regarded as a quality certificate. Poor-quality inbound links can seriously impair the position of the site.

Try not only to check who is linking to your site, but also to identify new quality resources for posting links. All this can be done with the program SEO SpyGlass. To start Analyze the reference profile for your project, do some removal of questionable links, try adding links to quality resources. Then, analyze the competition reference profile: most likely, you will discover a couple of resources, which would be nice to post links to your site.

In SEO SpyGlass has a task scheduler, allowing you to set up automatic regular checks. Very handy when the beginning of the day you have already prepared the report.

All of the tools listed above have a free version, so you can immediately try them. I'm sure you will learn a lot about your resource.

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