How to write an e-mail: a check-list from Seth Godin

Send an e-mail - that seems to be easier? And you all are sure you are doing it right? There are a number of common mistakes that many of us sometimes allow in business correspondence. We read, remember and never do not do that.

Seth Godin - a man who hardly needs an introduction. Best-selling author "Purple Cow" and "The Pit", the creator of the trust concept of marketing - but what to say, it is a living legend. Layfhaker already shared with you his thoughts on criticism of perception and proper investment of moneyAs well as its method of creating presentations. Have Seth Godin's advice for those who want to write e-mails, not dooming themselves to the rays of hatred from the recipients.

So before you press the "Send" button, the mileage on this list:

1. In this letter one destination? If yes, see point 10.
2. If this letter to multiple recipients, do you know who is on the mailing list?
3. All of them are in the Bcc?
4. This letter is really important for all the participants of the mailing list? In other words, they are interested in receiving it, or simply added to tick?
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5. Does this mean that they will complain if you do not get a letter?
6. Cm. paragraph 5. If the destination is not particularly upset, feel free to delete it from the list.
7. It also means, for example, that you should not send letter after letter to all and sundry bloggers simply because they have blogs.
8. Permission marketing - it is appropriate, expected and personalized messages for those who really want to get them. Note, there is no word about the needs of the sender. Maybe it's not my business, but simply note. This directly concerns the fate of your suggestions.
9. This is a letter from a real person? Button "Reply" will send a message to him directly? If not, fix it.
10. You have already written to that destination before?
11. We got an answer? If not, change the text of your message.
12. If this so-called cold letter, and you are sure that the recipient deems it not spam, do not need an apology. When apologizing still have to, it's spam. In this case, your reputation will be suffered damage, with well-deserved.
13. You are in a bad mood? Save the letter as a draft and come back in an hour or two.
14. Can I replace it with a letter phone call?
15. You have put in a blind copy to your boss? What happens if the recipient finds out about this?
16. Is there anything in this letter is something you would not want to share with the Attorney General, the media or your boss? It is better to remove it.
17. Any part of the text is written Cupsaw? Fix it.
18. The letter is written to standard normal font size?
19. At the end of the letter have your contact details? If not, be sure to add.
20. The letter is worth a note: "Please take care of our planet. Do not print this message without the need to "? remove it and look for a job forester or flight attendants.
21. You can make the message shorter?
22. Is there a mailing list of destinations that can be deleted from there?
23. In the letter there is heavy investment? Open a search engine and type in "How to email large files."
24. Are there any of the attached files, such that would look better in PDF format?
25. The text of the letter there emoticons? It should remove them.
26. If you send someone else's letter, whether or not happy about the author?
27. The forwarding something about religion (yours or someone else)? It is better to remove it.
28. The forwarding something about viruses, charity or other information that may be cheating? Are you ready to swear that it's true?
29. Click "Reply to All?" Think about whether each participant correspondence see your letter.
30. Do bears meaning quoting the original message? Letter, consisting of only one word, "Yes", such is unlikely to possess.
31. When you write to someone such as Seth Godin, make sure you know the difference between -tsya and -tsya. Just for fun.
32. If this press release, you are sure that it will lead to the delight of the recipient? Or simply take advantage of the asymmetrical nature of the e-mail: sent Post free and easy, but in order to read or delete it, you want to spend enough time?
33. Is there not in the footer of the animation with kittens, representatives of endangered species or something similar?
34. Bonus: your signature has a long disclaimer of liability? Why is it there?
35. Bonus: Does the subject line contains and whether it facilitates the understanding of the message?
36. Finally, if for sending letters you had to pay 25 rubles, would you do it?

Write letters correctly, and this list does not hesitate to send those to whom he, in your opinion, is necessary.