What kind of digital-profession to master to earn well
Work And Study / / December 25, 2019
Margarita Khripunova
blog author #tceh.
Earlier this year, banks have announced massive layoffs due to automation. Tellers, cashiers, couriers, and even lawyers are replaced by robots. Therefore, everyone should seriously consider how reliable current profession.
In addition to the labor market, and technology is changing our reality: there are smart everyday objects, a new platform for advertising, for example, the device virtual and augmented reality.
An area in which the demand for specialists is not only not declining, but growing - is digital. Often involve a digital online marketing, which is not true. Internet - is only one of the digital distribution channels of products and services. Are also channels: digital television, interactive screens for outdoor advertising, smartphones, tablets and other gadgets.
Digital - is the creation of application-specific content and services to users of each of these channels.
For example, if you advertise in the newspaper - this is marketing. When you come up with content for smart watches - is digital.
Why you should learn digital-specialty:
- This will open up your career opportunities in the emerging and growing field.
- You will have quite a creative work: Employees in the clerk's office is not digital, and the creators of the products.
- Your salary will continue to grow, if you become a valuable person.
So, what you can be in digital?
Data scientist
Salary: 90-140 thousand rubles a month.
Data scientist - a hybrid of an analyst and programmer. Today, companies receive and process vast amounts of information. Data must be collected, interpreted and used to make business decisions. Big data, or large amounts of data, helping companies to develop, so the profession is now at the peak of popularity.
A young professional who is focused in mathematical algorithms, know Python or the R, immediately after release from the university can claim a salary of 90-100 thousand rubles. If he passed data "Yandex" school - plus 30 thousand rubles.
Anastasia Ovcharenko, head of recruitment for the IT-market, "Agency Contact"
Data scientist must know how to solve problems using mathematical statistics and machine learning algorithms to present the work of sophisticated analytics and marketing.
Particularly pleased employers are professionals who know how to present the data in the form of models - association rules, clusters or mathematical functions.
Frontend-developer
Salary: 140-160 thousand rubles per month.
Today, almost anyone can write your application and put it in the open access. Despite this, the market requires professional developers that confirm and recruiters.
Frontend (front end) - it is all that the user sees the page, the menu, the registration form on the website or in the annex.
Frontend-developer is responsible for ensuring that they looked beautiful: designs and impose pages (or sets targets coder), developing services, test them (for example, how they look on your phone or desktop in various browsers).
To do this, he needs to know HTML markup, CSS styles and JavaScript programming language. It will not prevent the English at reading technical documentation. Also, employers are expected from a version control system the GIT specialist knowledge, understanding the principles of operation of the network and the Internet HTTP protocol, data and testing in JavaScript.
Anastasia OvcharenkoFor large projects or applications employers frontend-developers literally fighting. A specialist is likely to be a few sentences, and the company will try to kill someone else. Often win not money, and attractive design.
Backend-developer
Salary: 150-200 thousand rubles per month.
Backend-programmer deals with the server part of the projects and integrate them with the imposition and external systems. According to the specialists themselves, unlimited professional growth: the more completed projects, the greater the demand for the developer.
Key knowledge and skills backend-developer: It's the same HTML, CSS, JS (to understand the basics of the frontend), familiarity with UNIX-like operating systems, working with the PHP programming language and its frameworks, MySQL database management system, management system versions of VCS.
UX-specialist
Salary: 110-160 thousand rubles per month.
Usability professionals - natives of web design. Their task - to create a beautiful and functional interface with the account of features of user interaction. Often such pros have to also deal with intelligence, to design the interaction with users and create block diagrams pages (wireframes).
The requirements depends on the wage level. Typically, the top earning virtually no boundaries in these specialists.
UX-specialists on the market is extremely small, and therefore the requirements for skills and knowledge, each company sets its own. Most often, employers are interested in professionals with portfolio, knowledge of design methodology, in possession of a prototype (knowledge Axure, InVision is a plus). Also, many companies it is important to UX-specialist knew English.
of programmatic-advertising specialist
Salary: 100-150 thousand rubles per month.
Programmatic - an automated system of advertising purchases on the Internet. Purchases take place in real-time auction format prescribed price for advertisers serve ads to the right user. The magic of this technology is that at the moment, while the user is loaded page of the site, for the right to display advertising it can fight several companies.
of programmatic-advertising specialist engaged in the creation and customization of advertising campaigns: selects the target audience, forms the ads, analyze the effectiveness of placements.
Programmatic-advertising in Russia appeared less than five years ago. Then set up a platform, today needs professionals who know how to work with them.
Programmatic-specialist - one of the most popular professions in the market of digital-advertising. It is connected with the growth of multiple segments, and a shortage of specialists.
Vocational training practically no programmatic-procurement. Often "programmatikov" employer grow within the company and then will not let go. Most will agree to raise or adjust salary schedule. This is a promising direction for the beginning of his career.
The young specialist will be able to quickly find work in the programmatic-procurement and within 1-1.5 years will qualify for a salary comparable to those to which the other positions on the staff of advertising agencies grow 5-6 years.
Valentin Eltsov, the teacher of the course "Specialist programmatic-advertising», Programmatic Lead agency Rosst
Programmatic is located at the intersection of mathematics and media solutions, so the profession is suitable to different types of people. Choose a profession may also be young people with higher education mathematical and analytical skills. As a rule, for the position of specialist in-programmatic advertising claims former media planners and account manager.