How to make beautiful posts, presentation and mailing if you're not a designer

1. Do focus on the main

One of the main signs of poor design - this is when at first glance it is difficult to identify the main message.

Yesterday, my bank sent a presentation platinum card, which looked like this.

Nasty purple typography, text crumpled and frankly staged photo. What is the main advantage of premium services - is unclear. I decided that I just will not pay for a service that can not be sensibly present.

You must identify the basic information (photos, ice, figure, button) and give this facility the largest visual weight. It means to draw attention to it by means of the size, shape, color, texture, arrangement of other elements.

2. Orderliness and space

Once you have identified in their design important, you need to consider the location of all the other elements so that they are easy to read. This can be called a hierarchy - the ordering of the elements in size and location.

1. Share all content on the clear section. It may be paragraphs, points, color selection, frame.
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2. Repeat elements. Replays easier navigation and create a unity of design.
3. Leave enough space. There is nothing worse than the congestion of design elements.

3. Do not play with fonts

typography - another serious discipline, which designers perceive more than one year. Nevertheless, there is a universal rule that will not be trapped with the font for the text. For headings, use sans serif fonts (grotesque) for text blocks - serif fonts (serif).

When you apply the text on the image, make sure that it is easy to read. You can adjust the brightness level, or apply color filters to make a more uniform background, and text - more readable.

4. The simpler, the better

Design - it's not about decoration information. Creating graphics, you are making complex information understandable and visually attractive.

If you are working on the letter, whose main task - click the link, you do not need to load it with unnecessary images, text and icons. If you need to create a flyer advertising the sale, it is not necessary to add to it the information about the new collection and a lot of images of the item.

All the beautiful effects such as stickers, gradients, shadows should be applied very carefully, as a seasoning to the dish. It should be a bit overdone, and will "salted" design that no one will like.

5. The design should be relevant

Always keep in mind, for whom and for what you are doing your design. Context sets the tone, mood, style, color scheme. What is suitable for an audience of children - bright colors, jagged lines, cartoons - will not operate for a blog about digital-marketing.

Creating a design for the brand, consider its style and color scheme.

6. Use templates, borrow ideas

Steal like an artist! It's not about the literal theft of the finished design, but about ideas and inspiration seen in the use of their work. The coolest designers share their projects on Dribbble and Behance.

In order not to create a design from scratch, use ready-made templates of blank. Below - a service where you can find elegant ready-made solutions.

Crello

Free editing, 10 000 pre-designed templates. In Crello you can create a design business cards, header for the blog post to Instagram, posters and much more. It is enough to choose the format, choose the design you like, add your own text and image. Creation of design takes on the strength of 5-10 minutes. There is an interface in Russian and 30 free Cyrillic fonts.

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Placeit

Free screen mockups of all possible devices and in different contexts. An indispensable thing for those who are engaged in the development of mobile applications and interfaces.

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Google Slides, Keynote

In these programs, there are ready-made themes for presentations and layouts, which is enough to create simple and beautiful slides. In order to see how non-boring and bright can be a presentation, run in Pinterest Search by keyword keynote.

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Slides

Service to create online presentations and demonstrations from a variety of templates and ready-made elements. Slides also works with any mobile device, and during your presentation can be use your smartphone as a clicker to switch slides, or even modify the contents of slides on the move.

You can not only store all your models, but also to keep track of a successful presentation: how many times have looked at what the slide and how long delayed, and that the throughs. This is particularly useful feature for those who send their presentations in the mail, post them to social networks or, for example, conducts distance education course.

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Free templates from Creative Market

Creative Market - a hypermarket of ready designs, fonts, presentations, web sites templates, interfaces, and everything that could theoretically create graphic designers. Every week, Creative Market arranges free content distribution: given sets of dozens of diverse workpieces for posts in social networks, design presentations, business cards and even some strange things, such as letterhead templates stamps. All templates are created by professional designers from around the world.

Creative Market →

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What you are not a professional designer, do not cancel your ability to create aesthetically pleasing materials. It is only important to develop your visual taste, inspired by the works of creators coolest, and most importantly - to learn new tools. This ability will help you to independently express yourself, your work or your business and gain the trust of the desired audience. Beautiful your posts, presentations and newsletters!